Understanding Human Behaviour: The DISC Approach
Understanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
Read MoreUnderstanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
Read More“In the midst of every crisis lies great opportunity.” – Albert Einstein In Chinese, “crisis” comprises two characters, one representing danger and the other…
Read MorePublic relations is all about connecting with your target audience and communicating your brand’s message in a way that resonates with them. Modern consumers…
Read MoreIn the fast-paced world of internal communications, staying ahead of the game is crucial. To help you master the art of effective internal communication…
Read MoreIn the ever-evolving landscape of social media, brands constantly seek platforms that offer effective engagement and foster meaningful conversations with their audience. With the…
Read MoreBrands today are constantly searching for innovative strategies to engage their target audience and drive successful campaigns. Among the various techniques that have emerged,…
Read MoreIn today’s rapidly evolving global marketplace, businesses are increasingly recognising the critical role of diversity and inclusion in their marketing strategies. The promotion of…
Read MoreI recently had the opportunity to watch “The Century of the Self,” a compelling documentary series produced by the BBC in 2002, directed by…
Read MoreAs someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to…
Read MoreGiving positive or negative feedback is essential to managing talent in any organisation. However, providing negative feedback is a sensitive issue that requires skill,…
Read MoreTikTok’s rise to fame has been nothing short of remarkable. In just a few short years, the app has become one of the world’s…
Read MoreGenerative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
Read MoreAccording to a Glassdoor study, companies with positive employer branding on the site attract twice as many qualified candidates as those with negative employer…
Read MoreThe widespread use of AI-generated imagery in communications is already here, and it looks like a real industry game-changer. These text-to-image services allow communication…
Read MoreClients often want guaranteed media coverage because they want a return on their PR spend; they see it as a way to raise their…
Read MoreLaying off employees is never easy for any company, especially in today’s world, where the current tech layoffs are leaving many people jobless. Google,…
Read MoreThe release of GPT-3, the third generation of OpenAI’s language model, has profoundly impacted various industries, including public relations. Although it’s still in its…
Read MoreEmail is one of the most widely used forms of written communication in the workplace because of its speed and efficiency. But only a…
Read MoreIn today’s hyper-digital world, consumer needs are ever-changing and the trust meter for brand messaging is on the decline. Public relations become more important…
Read MoreThe PR landscape is constantly evolving as people’s preferences are fluid and technologies evolve. We asked PR pundits to look in their crystal balls…
Read MoreThe study and practice of international relations is defined by three main theories or schools of thought: realism, liberalism and constructivism. Realism describes a…
Read MoreThe Blockchain and Cryptocurrency industry is a major driving force in our global economy. The world’s first cryptocurrency, Bitcoin was launched just over a…
Read MoreWorking in the communications industry, we all know that social media can be destructive as well as productive if it is not used properly,…
Read MoreProfessionals in PR and communications are under increasing pressure to justify the value their work provides to a company and its brand. Discrepancies and…
Read MoreTop tips for the successful management of a remote team – from those who do it! There’s a lot to be said for working…
Read MoreOver the years, the idea of an ideal business model has undergone various changes. At its core, a company’s success is still dependent on…
Read MoreIt’s now been a few weeks since Yuga Thavarasa, our newest team member, joined Curzon PR as a graphic designer. Although the last few…
Read MoreAlthough the public relations industry has encountered a great deal of change in a relatively short space of time, compared with what’s to come…
Read MoreFor almost all my career, I’d been a journalist, with lead roles at the likes of Saga and Reader’s Digest and writing for everyone…
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