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The Foreign Influence Registration Scheme (FIRS), introduced as part of the National Security Act 2023, marks a pivotal step in how the UK manages foreign influence. Designed to increase transparency and protect democratic processes, FIRS introduces new obligations for those engaging in political activities at the direction of foreign powers.
The media landscape is undergoing a seismic shift. The 2025 Journalism and Technology Trends and Predictions report from the Reuters Institute, alongside analysis from FT Strategies, reveals a stark reality: journalism is embattled but evolving. As trusted advisers to governments, corporates, and international NGOs, strategic communicators must navigate an increasingly complex and disrupted information ecosystem.
Podcasts have seen an explosive rise over the past decade, transforming from a niche medium into a dominant form of content consumption. With over 465 million podcast listeners worldwide and projections indicating growth to 504.9 million by 2024 (Statista), podcasts have become a powerful tool for storytelling, education, and influence.
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
For years, diversity, equity, and inclusion (DEI) have been integral to corporate communications—a given rather than an exception. Comms teams have spent years embedding DEI into every facet of their work: rewriting internal…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
The relationship between PR professionals and journalists is critical yet delicate. Journalists depend on PRs for compelling stories and leads, while PR professionals rely on journalists to amplify their clients’ messages. However, in…
In recent years, the Gulf Cooperation Council (GCC) countries have experienced a seismic shift in how information is consumed, largely driven by the increasing influence of social media platforms. With one of the…
At its peak, Twitter was the vibrant hub of global discourse. It was a place where individuals from diverse backgrounds came together to share ideas, exchange jokes, discuss political opinions, and, yes, even…
The 2024 Reuters Digital News Report offers crucial insights into the rapidly changing media landscape. For public relations and communications professionals, this report provides valuable information about how audiences are consuming news, their…
Advertising is essentially a tool to grab attention. As one definition puts it, it’s a “device that makes its observer accept a mutually advantageous exchange.” Whether you’re on a quick coffee run or…
The media landscape in Africa has undergone significant transformation over the past few decades, presenting challenges and opportunities for PR professionals. Understanding the nuances between legacy media and the burgeoning digital landscape is…
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