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In recent years, the Gulf Cooperation Council (GCC) countries have experienced a seismic shift in how information is consumed, largely driven by the increasing influence of social media platforms. With one of the youngest populations in the world and some of the highest internet and smartphone penetration rates, the region has become a digital powerhouse. The rise of platforms like Instagram, TikTok, Snapchat, and X(formerly Twitter) has transformed how people stay informed, learn, and connect with each other, reshaping traditional consumption patterns.
At its peak, Twitter was the vibrant hub of global discourse. It was a place where individuals from diverse backgrounds came together to share ideas, exchange jokes, discuss political opinions, and, yes, even dive into conspiracy theories.
The 2024 Reuters Digital News Report offers crucial insights into the rapidly changing media landscape. For public relations and communications professionals, this report provides valuable information about how audiences are consuming news, their trust in the media, and how digital platforms are reshaping communication strategies. Here’s an in-depth analysis of the implications of these findings for the PR industry.
Advertising is essentially a tool to grab attention. As one definition puts it, it’s a “device that makes its observer accept a mutually advantageous exchange.” Whether you’re on a quick coffee run or casually scrolling through social media, you’re being exposed to some form of advertising. But the game has changed. Gone are the Mad-Men-esque days of creative visionaries crafting campaigns over storyboards. Now, it’s all about data, algorithms, and automation, with software engineers and data scientists taking the lead in the advertising world.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
In today’s fast-paced, digital world, it feels like everyone’s political opinions are shaped by whatever’s trending on social media. Politicians are posting their views on X, voters are airing grievances on TikTok, and…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
In 2011, Burger King launched a campaign in Japan with the intention of tapping into the local culture’s love for quirky promotions. They introduced a new fragrance—yes, you read that right—called Flame-Grilled, which…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
In today’s fast-paced, hyper-connected world, effective communication is the backbone of any successful organisation. Whether you operate in the private sector, a non-profit, or a government body, a solid communications strategy is essential…
AI is redefining the landscape of strategic communications, with innovative tools like ChatGPT, Gemini, and LlaMA leading the charge. As communications professionals, understanding the unique strengths of these AI tools is crucial in…
If you search the term ‘thought leader’ on LinkedIn, there are myriad results of over 1,450,000 thought leaders. But what exactly constitutes a thought leader, and who fits this esteemed title? To answer…
In an age where societal issues dominate headlines and consumer consciousness, the role of corporations in activism has become increasingly pronounced. Gone are the days when companies could operate isolated from social and…
Persuasion is deeply rooted in human emotions, empathy, and intuition—qualities often considered uniquely human—or is it? A recent study from Cornwall University found that AI is more persuasive than humans, shattering the previous…
Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected ability to reproduce, distribute, adapt, exhibit, and perform the…
Internal communication is the lifeblood of any organisation. Yet, 60% of companies do not possess a long-term strategy for their internal communications, even though 72% of business leaders believe that effective internal communication…
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