How to use LinkedIn to build your personal brand
If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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Articles on Marketing
Should My Brand Get on Threads?
In the ever-evolving landscape of social media, brands constantly seek platforms that offer effective engagement and foster meaningful conversations with their audience. With the…
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How Generative AI is transforming the PR industry
Generative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
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How AI-Generated imagery is Changing Communications
The widespread use of AI-generated imagery in communications is already here, and it looks like a real industry game-changer. These text-to-image services allow communication…
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A basic guide to writing professional emails
Email is one of the most widely used forms of written communication in the workplace because of its speed and efficiency. But only a…
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How PR companies can best harness social media trends
Working in the communications industry, we all know that social media can be destructive as well as productive if it is not used properly,…
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How to get a guest spot on a Podcast
Podcasting is a great way to reach an audience who has actively sought out the subject being discussed. That’s why securing guest slots for…
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Public Relations in the Age of Digital Disruption
Many years ago, no one would have imagined the possibility of paying for an item in a shopping mall with a wristwatch, or a…
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Five ways to effectively use hashtags for PR campaigns
In the first part of this article, we looked at the benefits of hashtags in PR, following its journey from twitter to other Social…
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The benefits of hashtags in PR
Hashtags have become a big part of public relations social-media outreach, in recent years. Nearly all PR campaigns can benefit from their intelligent use…
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How to successfully rebrand your business
A marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
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How to do media outreach properly
A PR agency is only successful if it can generate coverage for itself and its clients. And it can only achieve this if it…
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The reasons why I love working in PR
Love is certainly the buzzword for Valentine’s Day, regardless of your own personal circumstances. However, how many people love their job or what they…
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An insider’s guide to engaging with a PR agency
As we approach the new year, some of you may be thinking about starting the year with a fresh narrative for your brand. Working…
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The TikTok Algorithm: How to Have Your Videos Shown on the ‘For You’ Feed
TikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
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LinkedIn Marketing: How to Grow Your Brand and Generate Leads (in 4 Steps)
LinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
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10 Ways Top CEOs Build Their Personal Brands
CEO Profiling Positively Impacts Bottom Line CEO profiling is an act of strategically and tactically creating a values-driven and personality-led brand for the Chief…
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Micro Influencers: Setting New Standards For The Future
Micro influencers are categorised as social media influencers or bloggers with a significantly lower amount of followers than some of the biggest names in…
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The shift from traditional PR to Blogging
Originally, blogging was a mere pass-time for new mums on maternity leave, however increasingly, blogging has become a prominent a media outlet as newspapers,…
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#Hashtag Insights: How to use a hashtag effectively
Hashtags have become a central tool in Digital Marketing and the ‘filing system’ of the chaos we call social media. They help us navigate through…
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What’s the difference between Marketing and PR?
To the communications professional, it is obvious how marketing and PR differ, but it is not as obvious to somebody who’s not. PR manages reputation through…
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Branding Strategy | Dos and Don’ts
Today our Branding Strategy post we will focus on Do’s and Dont’s when communicating your brand message. The term “brand” originated as a mark…
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The Influencer Marketing Evolution
Neilson Catalina Solutions study suggests that Influencer marketing has return on investment sixteen times higher than the average digital marketing campaign and 11x better…
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Keyword Phrases, SEO & Content Marketing
Why Keyword Phrases Aren’t Dead for SEO and Content Marketing So why are people starting to think that SEO keywords aren’t as important anymore?…
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App Development: Pros and Cons
Pros and Cons of App Development: as mobile phones are now a necessity to daily life and overtaking laptops as the most popular device…
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5 Ways to Re-purpose Video Content
Creating professional and engaging video content is not only time consuming, it can often also be costly and labour intensive. After crafting your story…
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Social Media from Strategy to Channel
Despite social media forming a part of day-to-day life, some businesses have still been very slow to establish a social presence due to a…
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Live Streaming as a Marketing Tool
Live-Stream video and video mobile applications have taken off in popularity in the past two years. Periscope, Meerkat and Snapchat are making It easier…
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Emoji Marketing: Speaking a New Language
Face with tears of joy, grinning face with smiling eyes, shrug… you’d be excused for not knowing their names but you have certainly seen…
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Virtual Reality for Marketing
Innovations in technology have made virtual reality (VR), a viable medium in the last decade. Most recently VR has begun to slowly permeate into…
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