About Curzon PR
Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets. We provide our government, corporate and cultural clients with applied insight that transcends borders. We partner with our clients to harness the power of communications to help them communicate with their stakeholders effectively to build, promote and protect their brands and reputations.
As a member of the Department for International Trade’s UK Investment Support Directory, we have been approved by the UK Government for the purpose of helping overseas businesses set up or expand in the UK.
Curzon PR creates stellar teams of experts aligned to the client’s specific needs with clear deliverables and KPIs.
We are a core team based in London supported by a global community of specialist consultants. Curzon creates stellar teams of experts aligned to the client’s specific needs with clear deliverables and KPIs. We believe in balancing the needs of the clients, the consultants and Curzon for long term success and sustainability.
We harness technology as a force for good and positive change to embrace agile thinking, cloud-enabled remote working and the growing gig economy with diverse teams working across cultures.
Our Journey
Curzon was born out of curiosity and a friendship that developed between the
co-founders Farzana Baduel and James Ollerenshaw.
On February 5th 2007, they met at the Institute of Directors in Pall Mall and started to work together as volunteers on the Young Director’s Forum at the IOD. James was already a PR veteran and introduced the world of communications to Farzana who had been running a tax firm. She was curious and he was kind. She wanted to learn more about Public Relations and he was happy to teach her.
They went on to co-found Curzon PR a couple of years later in 2009 and embarked upon an entrepreneurial adventure together. More than a decade later, curiosity remains a key value for our team as we believe in the importance of following your enthusiasm in life.
Our Purpose
We are storytellers at heart. We believe that stories have the power to transform and change the world for the better. A better world starts with better communications.
Our Vision
We hope for a future of work where technology unlocks pools of global talent and enables collaboration across cultures. We would like to see the world abandon outdated legacy ways of working and embrace innovative work practices such as agile teams and remote working for better social and environmental outcomes. We have the tools already. Our vision is that the world of work transforms by embracing a better way of working.
We believe in dialogue and as globalisation accelerates, so does the need for the global narrative to be shaped by a multitude of voices to bring unified understanding and cooperation. We are a diverse team based across continents working together to help our clients communicate with impact across borders by using the power of communication.
Our Mission
In an increasingly globalised world with an ever-evolving communications landscape, we exist to navigate our clients strategically; helping them to communicate with their stakeholders effectively to build, promote and protect their brands and reputations for a better world.
Our Values
Over time we have expanded our capabilities in terms of the markets and services that we specialise in due to our growing community of expert consultants. We continue to look for ways to meet the needs of our clients in a rapidly changing media and communications landscape. As we continue to evolve and adapt, we remain true and committed to our values.
We live and work by our long-held set of core values:
- We work with purpose. We partner with clients who share a common purpose to bring meaning to our work; to enable our teams to be fully engaged to create value for clients and society.
- We believe in the power of diversity. As we face a future of unknown complexity and accelerated change, we build on the strength of our differences to help our clients navigate strategically. Our knowledge networks of experts tap diverse talents across disciplines, cultures and industries to rise to communication challenges.
- The pursuit of excellence and innovation. We harness continuous feedback culture to support professional growth and build insight. We embrace innovative digital technologies as they continue to disrupt industries to be early adopters at the forefront of paradigm shifts.
- Curiosity keeps us moving forward. We keep forging ahead, exploring new avenues, and trying new things, because we’re curious and curiosity leads us down new paths and helps us to discover better ways of working.
- We will treat our clients as we would wish to be treated. We are in the business of relationships and trust is the ultimate currency.
- We value the professionalism of the public relations industry and follow the Chartered Institute of Public Relations (CIPR) Code of Conduct governing good practice around integrity, honesty, capability, capacity, competence, confidentiality, transparency and conflicts of interest.
Our Principles
We believe in the power of communication. Previously, the PR world was limited as journalists were the only gatekeepers to communication. With the advent of digital media, PRs can now easily create, curate and orchestrate communication directly to a global audience.
Advancements in disruptive technologies such as AI are moving us into a low-trust society in a complex multipolar world. Now is a time when we need to come together to tackle global challenges, and we realise the need to step up.
Whilst digital communication has been democratised and brought many benefits to society, it has also brought harm through disinformation and misinformation. With this rapid power shift comes a greater need for communicating responsibly. For 15 years, we have been working on the principle that everyone has a right to communicate. However, we are now shifting to a values-based approach to our client portfolio.
Curzon PR believes in connecting words across sectors as well as cultures. Our North Star is to connect worlds for good. Whilst we do not always get it right, we will endeavour to align ourselves with work driven by a shared purpose of doing good. Our principles below will act as a compass towards our North Star.
- We have always valued the professionalism of the public relations industry and follow the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) Codes of Conduct to maintain the highest standards of integrity, professional endeavour, confidentiality, financial propriety and personal conduct. We are active members of both trade bodies.
- We now wish to use our penchant for storytelling and curiosity to amplify good, and our lenses are built around purpose and profit.
When we consider ‘who’ we work with, we will also think deeply about the nature and impact of the specific project we are amplifying. Our decision-making lens will need to be mindful of global sensibilities and the contrasting value systems across the world. - We strive to be respectful of diverse values and perspectives. We endeavour to work on projects that are inclusive and bring people together.
- We now decline to work with companies exclusively operating in industries such as tobacco and gambling that are proven to cause harm.
If you have any concerns about our work, please reach out, as we are keen to listen, learn and walk the talk in our journey of connecting worlds for good.
Client's Testimonials
“It was truly a pleasure to collaborate with Curzon PR. The team was always supportive, and interested in learning more about the topics that could contribute to the best promotion of the book. Finally, I greatly appreciated the team’s enthusiasm and dedication in securing and closing leads throughout the campaign.”
Cristiano Berti, cristianoberti.it
“We have been really pleased with the performance of Curzon as our external PR consultancy. They identified a strategy for The Wave Project that focused on targeting top-tier media to emphasise the credibility of the charity, and to cement our position as a market leader. This was delivered effectively, with prominent pieces in The Guardian, The Times, Financial Times and other leading titles – along with a number of broadcast opportunities.
The team at Curzon are always honest and straightforward about the likely success rate of story ideas and provide an excellent quarterly report detailing successes.”
Joe Taylor, CEO, The Wave Project
“We tasked Curzon PR with securing several pieces of press which we have always found hard to achieve. The team exceeded our expectations in the quality of coverage delivered as well as the support and guidance provided to our team throughout the process.”
Theo Coyne, Partnerships and Communications Manager, Right to Play
“The school was looking for a way to enhance awareness and its reputation throughout the educational sphere when we first encountered Curzon PR. Over the past nine months, our collaboration with Curzon has created a range of engaging editorial-enabling media placements in reputable websites and publications.
We are impressed with the significant increase in the School’s profile and visibility amongst new and existing audiences and we are looking forward to continued work together in the future.”
Mr. Leeman Robinson, Marketing Lead, Halcyon International School
“The Curzon PR team excelled in helping to build the 11Onze brand during its early stages in the international arena. Curzon’s expertise and know-how of working with the international fintech media and their communities are best in class.”
Gemma Vallet, 11Onze CMO
“Many thanks to the Curzon team for understanding the 11Onze vision, and providing excellent media and PR consultancy through the most nascent stage of our business. They approached the media proactively and delivered our brand message throughout the period of engagement.
They helped us scale effortlessly and got us phenomenal international coverage in the relevant media. On a scorecard, I would like to give them 11 out of 10 for the amazing work they did with the 11Onze brand.”
James Sène, Founder and Chairman, 11Onze
