Farzana Baduel | CEO | Curzon PR

Farzana Baduel

Farzana is the CEO of Curzon PR. She co-founded it in 2009, having previously run an accountancy firm. She is a PR expert working across government, corporate, consumer and cultural issues. 

She has particular expertise in strategic communications, and champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. Her other specialisms include crisis communications and public affairs.

She is a media commentator on PR, diversity and female leadership and has written for or contributed to BBC Newsnight, Al Jazeera, The Guardian, the Financial Times, Forbes and PR Week

Farzana lectures around the world, with previous engagements for KPMG, The Guardian Media Summit, the House of Commons, University of Oxford and many others.

An experienced mentor and tutor, she is Resident Public Relations expert and Ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre. She has also delivered talks for Saïd Business School, King’s College London and the Chartered Institute of Public Relations(CIPR). She holds a fellowship at the Chartered Institute of Marketing (CIM) and is a chartered PR professional with CIPR.

With a strong interest in charitable work and increasing diversity and equality, she is a trustee of the British Asian Trust, a charity that tackles poverty and injustice in South Asia, and an ambassador for the National Black Women’s Network.

Her many awards include Businesswoman of the Year at the Muslim Awards, Entrepreneur of the Year at the Asian Women of Achievement Awards, a PR PRO Globe award and the Media Professional of the Year at the AMA Awards.

Sectors

  • Government
  • Financial Services
  • Real Estate

Services

Markets

  • UK
  • South Asia
  • Middle East

Services

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Strategy

  • Defining Core Objectives
  • Research-Led Analysis
  • Stakeholder Mapping
  • Messaging Development and Framework
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Branding

  • Brand Audit
  • Defining Brand Messaging and Direction
  • Development of Brand Identity
  • Full Collateral Delivery
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Capacity Building

  • Process Mapping
  • Knowledge and Skills Transference
  • Training and Team Development
  • KPIs and Impact Measurement
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Crisis Communications

  • Understanding & Assessing Risk
  • Developing & Maintaining A Response Toolkit
  • Crisis Messaging Management
  • Managing Post-Crisis Fallout
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Investor relations

  • Capital Growth Strategy
  • Investor Ready Collateral
  • Capital Introduction
  • Leadership and Company Profiling
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Leadership profiling

  • Thought Leadership
  • CEO Profiling
  • Personal Branding
  • Narrative
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Media Relations

  • Devising a Media Plan
  • Developing Press Releases
  • Global Media Outreach
  • Press Trip Management
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Content Marketing

  • Market Research and Competitor Analysis
  • Online Content Strategy
  • Social Media Management
  • Blog Content Creation
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Event Management

  • Event & Conference Programming
  • Speaker Sourcing
  • Targeted Attendee list
  • Supplier Liaison
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Digital

  • Website Design & Development
  • E-commerce
  • UX/UI Design
  • SEO
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Award-winning Expertise

Foreign Policy Institute, John Hopkins University

Creative Work Studios | Refik Anadol NFT x Inspiration 4 mission
Global media relations

The MetaRembrandt Museum,
Netherlands, Media Relations

Frederic Gassita and the Bantu Jazz orchestra | UK and Gabon
Media relations

Dragonfly Aerospace
Global strategic communications

British Asian Trust
Global strategic communications

The Wave Project | UK
Media Relations

Millennium Technology Prize | Finland
Global strategic communications

Right to Play
Global media relations

Bilbao, Spain
Trade and investment promotion

Ukrainian Biennale
Mystetskyi Arsenal | Kyiv

Apollo Tyres
Global strategic communications

DLF Real Estate Gurugram
Global strategic communications

Bahrain
Arts and culture promotion

Ora Developers, Islamabad
Global strategic communications

World Economic Forum, Davos
Leadership Profiling

Guinea Conakry
Trade and investment promotion

H.H. Sheikha Khawla Bint Ahmed Bin Khalifa Al Suwaidi
Exhibition Launch