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January has a way of stripping away illusion. The organisations that held their ground in 2025 were not the loudest or the fastest to experiment. They were the most disciplined. They made fewer statements, asked harder questions and invested in systems that could withstand scrutiny. They understood that credibility compounds slowly and collapses quickly. Technology does not replace judgement. It only exposes the absence of it.
Oxford University Press has named “rage bait” its Oxford Word of the Year for 2025, defining it as online content deliberately designed to elicit anger or outrage in order to increase traffic or engagement.
Patrick Hamilton’s 1938 play Gas Light tells the story of a woman whose husband quietly alters her surroundings while insisting nothing has changed. Each evening, he dims the gas lights. When she notices, he denies it with confidence. Over time, she begins to question her own perception. The manipulation is subtle, persistent and deeply unsettling.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
The recent dispute between the BBC and Donald Trump has reopened an old conversation about trust in the media. A Panorama documentary broadcast in October 2024 used an edited sequence of Trump’s 6th,…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
New York has a new mayor, and this time the story is not about a polished centrist easing into office. Zohran Mamdani, a 34-year-old democratic socialist and state assemblyman, has gone from one…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
When I was in primary school, our social studies teacher taught us that “culture is the total way of life of a group of people.” It seemed straightforward then, food, language, dressing, maybe…
In today’s volatile information environment, organisational legitimacy can collapse in a matter of hours. Public trust, once taken for granted, can be turned inside out by hostile actors who seize existing narratives and…
For two decades, public relations professionals have shaped visibility online through search engine optimisation. By mastering keywords, backlinks and metadata, brands could improve their ranking on Google and place themselves in the digital…
Trust is the infrastructure of modern life. Without it, planes do not fly, and institutions cannot govern. The same holds true for organisations. Trust is not a soft virtue but the basis on…
Brands today face a dilemma that has become almost impossible to escape. Stakeholders expect them to have a voice on social and political issues, yet speaking can invite as much backlash as staying…
Soft power is one of Britain’s most valuable assets, yet it is also one of its most neglected. A new report from the Foreign Policy Centre (FPC) argues that while the UK cannot…
The United Nations General Assembly opened its first session in London in January 1946. It was noisy, ambitious, and politically charged. Over the decades it has evolved from Cold War posturing to a…
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