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Walk into most corporate offices and you’ll still find them. Framed statements etched with words like “excellence”, “innovation”, or “community”. The mission, the vision, perhaps a tagline in the lobby or website footer.
Disagreement is part of being human. At home, in social life, and especially at work, differences in perspective are inevitable. Yet many people still struggle with how to challenge ideas without damaging relationships.
There’s no denying it: generative AI has taken root in modern PR practice. From writing press releases and briefing notes to managing Q&A prep and sentiment analysis, tools like ChatGPT have made ideation and drafting faster than ever.
The unveiling of the Barcelona Principles 4.0 this summer represents another refinement in the PR industry’s effort to modernise how it measures and evaluates its work.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Impostor syndrome is a surprisingly common feeling at Cannes Lions. As I walked by the Boulevard de La Croisette, I passed award-winning campaigns, global brands, and creatives who seem to know exactly where…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
When the United Kingdom’s Home Office published a factsheet on the Foreign Influence Registration Scheme (FIRS, aimed squarely at the public relations sector, few in the industry raised an eyebrow.
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Is SEO dead? This provocative question has echoed through communications circles for years. Every so often, a new technology or trend sparks debate that search engine optimisation (SEO) is on its last legs.…
Digital soft power has emerged as a defining force in global influence today. Traditional soft power – a nation’s ability to attract and persuade through culture and international aid– is being revolutionised by…
Four generations now work side by side in public relations. That’s never happened before. Gen Z, Millennials, Gen X and Baby Boomers all showing up to the same meetings with very different tools,…
TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
Trendy workplace policies like “No-Meeting Wednesdays” and “Zoom-Free Fridays” sound great in theory, but often fall flat in fast-paced industries like PR. In this post, Ameya Warty explores why these initiatives don’t work,…
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