Close
The unveiling of the Barcelona Principles 4.0 this summer represents another refinement in the PR industry’s effort to modernise how it measures and evaluates its work.
Public relations didn’t start with hashtags, viral trends or PR stunts. Long before social media, PR shaped how nations saw themselves and how societies moved together or fell apart.
In 2019, culture in the workplace meant one thing: the office. Company values were reinforced through shared routines, in-person rituals, and unspoken norms. Team lunches, corridor conversations, and spontaneous whiteboard sessions were treated as the natural ingredients of cohesion.
Impostor syndrome is a surprisingly common feeling at Cannes Lions. As I walked by the Boulevard de La Croisette, I passed award-winning campaigns, global brands, and creatives who seem to know exactly where to be and who to talk to. For a moment, I felt a flicker of self-doubt.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Two out of every three people working in communications have experienced extreme stress or burnout in the past year.
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Far from being just hype, ChatGPT can genuinely help PR professionals work smarter and faster on social media management. In fact, industry surveys show that PR teams are already embracing AI for tasks…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Public relations moves fast, and professionals are always looking for an edge. In recent years, that edge increasingly comes from AI tools like ChatGPT. As of December 2024, nearly 82% of PR professionals…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
Trendy workplace policies like “No-Meeting Wednesdays” and “Zoom-Free Fridays” sound great in theory, but often fall flat in fast-paced industries like PR. In this post, Ameya Warty explores why these initiatives don’t work,…
The Foreign Influence Registration Scheme (FIRS), introduced as part of the National Security Act 2023, marks a pivotal step in how the UK manages foreign influence. Designed to increase transparency and protect democratic…
The media landscape is undergoing a seismic shift. The 2025 Journalism and Technology Trends and Predictions report from the Reuters Institute, alongside analysis from FT Strategies, reveals a stark reality: journalism is embattled…
Podcasts have seen an explosive rise over the past decade, transforming from a niche medium into a dominant form of content consumption. With over 465 million podcast listeners worldwide and projections indicating growth…
Follow us