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Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled disinformation is reshaping communication strategies—are you ready to adapt? Crisis Communications as the Norm: Why unpredictability under Trump’s administration demands agility, quick pivots, and real-time responses.
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled disinformation is reshaping communication strategies—are you ready to adapt? Crisis Communications as the Norm: Why unpredictability under Trump’s administration demands agility, quick pivots, and real-time responses.
Following a year marked by over 70 elections, which introduced a wave of fresh political faces, the World Economic Forum’s annual meeting provides a vital platform for business leaders to connect with new policymakers and reinforce relationships with established contacts. Davos remains a critical space to engage meaningfully with this shifting landscape. The convergence of geopolitical, technological, and economic debates ensures that the platform is not only a meeting of minds but also a forum where strategies for navigating uncertainty can emerge.
We live in a hyper-polarised world where it can feel like nobody agrees on anything. We see angry debates on TikTok, X and cable news every day, where “the other side” is always the villain. The recent US election, the media campaigns surrounding it, and the X exodus that followed all further fuelled the partisan divide.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
In recent years, the Gulf Cooperation Council (GCC) countries have experienced a seismic shift in how information is consumed, largely driven by the increasing influence of social media platforms. With one of the…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
At its peak, Twitter was the vibrant hub of global discourse. It was a place where individuals from diverse backgrounds came together to share ideas, exchange jokes, discuss political opinions, and, yes, even…
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The 2024 Reuters Digital News Report offers crucial insights into the rapidly changing media landscape. For public relations and communications professionals, this report provides valuable information about how audiences are consuming news, their…
In today’s fast-paced, digital world, it feels like everyone’s political opinions are shaped by whatever’s trending on social media. Politicians are posting their views on X, voters are airing grievances on TikTok, and…
In 2011, Burger King launched a campaign in Japan with the intention of tapping into the local culture’s love for quirky promotions. They introduced a new fragrance—yes, you read that right—called Flame-Grilled, which…
In today’s fast-paced, hyper-connected world, effective communication is the backbone of any successful organisation. Whether you operate in the private sector, a non-profit, or a government body, a solid communications strategy is essential…
Back in 1970, the Oregon Highway Division faced a rather unusual problem: a dead, 8-ton sperm whale had washed ashore near the town of Florence. As the whale began to decompose, it became…
Today’s media landscape constantly evolves, presenting challenges and opportunities for communications professionals. A significant change in media perception and behaviour is the decreasing levels of trust in various aspects of online media, with…
Communication professionals face an ever-evolving set of challenges and opportunities in an era where the dynamic corporate landscape is experiencing constant technological advancements and shifting labour supply dynamics. In this blog, we will…
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