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TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal to a global policy.
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face the twin pressures of media disruption and information warfare, IPR’s latest study—“Navigating a Changing Media Landscape”—arrives as essential reading for global PR professionals.
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
Trendy workplace policies like “No-Meeting Wednesdays” and “Zoom-Free Fridays” sound great in theory, but often fall flat in fast-paced industries like PR. In this post, Ameya Warty explores why these initiatives don’t work, offering insights on how to address real workplace challenges with practical, sustainable solutions that truly support teams.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Podcasts have seen an explosive rise over the past decade, transforming from a niche medium into a dominant form of content consumption. With over 465 million podcast listeners worldwide and projections indicating growth…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
The world is shifting towards a multipolar order, where geopolitical forces are no longer just external considerations but fundamental drivers of business, government, and international development.
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
Following a year marked by over 70 elections, which introduced a wave of fresh political faces, the World Economic Forum’s annual meeting provides a vital platform for business leaders to connect with new…
We live in a hyper-polarised world where it can feel like nobody agrees on anything. We see angry debates on TikTok, X and cable news every day, where “the other side” is always…
Great public speaking is a skill many aspire to master, yet few truly achieve. For PR professionals tasked with preparing leaders for high-pressure engagements, understanding the intricacies of impactful communication is paramount.
The relationship between PR professionals and journalists is critical yet delicate. Journalists depend on PRs for compelling stories and leads, while PR professionals rely on journalists to amplify their clients’ messages. However, in…
In recent years, the Gulf Cooperation Council (GCC) countries have experienced a seismic shift in how information is consumed, largely driven by the increasing influence of social media platforms. With one of the…
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