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We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
The world is shifting towards a multipolar order, where geopolitical forces are no longer just external considerations but fundamental drivers of business, government, and international development.
In an era defined by rapid change, economic turbulence, and technological evolution, uncertainty has become the only constant for business leaders. For those navigating the complex and multifaceted world of public relations, the ability to adapt to these ever-shifting dynamics is not just an advantage—it is a necessity. Frequent strategy updates, rooted in real-time insights and data, are emerging as the cornerstone of resilient leadership in the PR industry.
For years, diversity, equity, and inclusion (DEI) have been integral to corporate communications—a given rather than an exception. Comms teams have spent years embedding DEI into every facet of their work: rewriting internal and external communications to adopt inclusive language, carefully curating diverse imagery to reflect their values, and addressing the reputational vulnerabilities of diversity washing. The gap between what brands espouse and the reality on the ground has been a persistent challenge, with communicators working tirelessly to mitigate the reputational risks of being called out for inauthenticity.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Following a year marked by over 70 elections, which introduced a wave of fresh political faces, the World Economic Forum’s annual meeting provides a vital platform for business leaders to connect with new…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
We live in a hyper-polarised world where it can feel like nobody agrees on anything. We see angry debates on TikTok, X and cable news every day, where “the other side” is always…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Great public speaking is a skill many aspire to master, yet few truly achieve. For PR professionals tasked with preparing leaders for high-pressure engagements, understanding the intricacies of impactful communication is paramount.
The 2024 Reuters Digital News Report offers crucial insights into the rapidly changing media landscape. For public relations and communications professionals, this report provides valuable information about how audiences are consuming news, their…
Advertising is essentially a tool to grab attention. As one definition puts it, it’s a “device that makes its observer accept a mutually advantageous exchange.” Whether you’re on a quick coffee run or…
The media landscape in Africa has undergone significant transformation over the past few decades, presenting challenges and opportunities for PR professionals. Understanding the nuances between legacy media and the burgeoning digital landscape is…
The communications landscape is evolving rapidly. If you think back just five years, things were quite different. Remember when going viral often meant explaining away a social media blunder, like a campaign hashtag…
In today’s fast-paced, digital world, it feels like everyone’s political opinions are shaped by whatever’s trending on social media. Politicians are posting their views on X, voters are airing grievances on TikTok, and…
In 2011, Burger King launched a campaign in Japan with the intention of tapping into the local culture’s love for quirky promotions. They introduced a new fragrance—yes, you read that right—called Flame-Grilled, which…
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