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“Cogito, ergo sum.” René Descartes’ declaration, I think, therefore I am, remains one of philosophy’s most enduring lines. It captured the idea that human existence is inseparable from the act of thinking. To doubt, to question, to reason: this was what it meant to be human.
Over the past two years, I have been producing podcasts. Today, I am the co-producer of Stories and Strategies, which Rephonic ranks as “The world’s number one PR podcast, according to Goodpods.”. The role has given me a front-row seat to the way podcasts are shaping modern communications and why most pitches fail before they are even read.
Walk into most corporate offices and you’ll still find them. Framed statements etched with words like “excellence”, “innovation”, or “community”. The mission, the vision, perhaps a tagline in the lobby or website footer.
Disagreement is part of being human. At home, in social life, and especially at work, differences in perspective are inevitable. Yet many people still struggle with how to challenge ideas without damaging relationships.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Public relations didn’t start with hashtags, viral trends or PR stunts. Long before social media, PR shaped how nations saw themselves and how societies moved together or fell apart.
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
In 2019, culture in the workplace meant one thing: the office. Company values were reinforced through shared routines, in-person rituals, and unspoken norms. Team lunches, corridor conversations, and spontaneous whiteboard sessions were treated…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Impostor syndrome is a surprisingly common feeling at Cannes Lions. As I walked by the Boulevard de La Croisette, I passed award-winning campaigns, global brands, and creatives who seem to know exactly where…
Far from being just hype, ChatGPT can genuinely help PR professionals work smarter and faster on social media management. In fact, industry surveys show that PR teams are already embracing AI for tasks…
Public relations moves fast, and professionals are always looking for an edge. In recent years, that edge increasingly comes from AI tools like ChatGPT. As of December 2024, nearly 82% of PR professionals…
Digital soft power has emerged as a defining force in global influence today. Traditional soft power – a nation’s ability to attract and persuade through culture and international aid– is being revolutionised by…
Four generations now work side by side in public relations. That’s never happened before. Gen Z, Millennials, Gen X and Baby Boomers all showing up to the same meetings with very different tools,…
TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
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