Unlocking the Power of Brand Archetypes in PR
In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
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Articles on Country Branding, Nation Branding.
The Power of Storytelling in Modern Marketing: Tips for Impact
Brands today are constantly searching for innovative strategies to engage their target audience and drive successful campaigns. Among the various techniques that have emerged,…
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Why Traditional Media Still Matters in the Digital Age
Digital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
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Barriers to Leadership for Women in The Financial Services
The finance industry is not known to be supportive of women, with female managers, senior managers, and executives in financial services being 20-30% more likely to…
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Farzana Baduel interviewed by Brand Doctor
Farzana Baduel, founder and managing director of Curzon PR is interviewed by Brand Doctor. Discussing the scope of PR, the importance of a company…
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Country branding: Brand Ukraine
Ukraine is one of Europe’s greatest undiscovered gems, rich in culture, history and natural resources. Yet, how have events in recent years impacted perceptions…
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