Discover the World of Public Relations
Articles written by Farzana Baduel
The public sphere is a vibrant and ever-changing realm where thoughts and opinions on various issues continually evolve. Within this dynamic environment, public relations…
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The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
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“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
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In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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Let us play a game of two truths and a lie: the PR industry is disproportionately white, the PR industry is ageist, and the…
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The corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
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In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
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At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
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What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
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The internationally renowned think tank Chatham House’s research paper in 2021 highlights that many powerful and affluent individuals are scrabbling to conceal that the…
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Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
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Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
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Earlier this year, in January, multiple global publications echoed the World Economic Forum’s (WEF) Global Risk Report 2024, citing that misinformation and disinformation are…
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As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
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For decades, the World Economic Forum (WEF) in Davos has dominated the headlines each year in January, where PRs flock to build a momentum…
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As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
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From the highlights of impactful client work to noteworthy accomplishments within the dynamic Curzon team, let us take a captivating journey back through the…
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The Ancient Practice of Propaganda Propaganda is a form of strategic communication involving disseminating information —whether factual, half-true, or false— to influence public opinion…
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Since driving the First and Second Industrial Revolutions that propelled economic developments worldwide, the Global West, such as Europe and North America, has long…
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Communications, PR and Marketing What is the difference between Communications, PR and Marketing? Communication is defined as the activity of sending and receiving information….
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Strategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
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Have you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
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In Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
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For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of…
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In the whirlwind of startups, founders often underestimate the impact of effective stakeholder management, particularly with investors. Understanding investor relations is crucial. The ability…
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In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
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If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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Founded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
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In global corporate affairs, 2023 has brought forth many trends, reshaping businesses’ strategies, priorities, and perceptions worldwide. As corporate affairs professionals, it is important…
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