2 Reasons Companies Should Invest in Crisis Communication Pre-Crisis
There are three stages of a crisis: pre-crisis, during a crisis, and post-crisis. The Crisis Life Cycle; Adopted from González-Herrero and Pratt (1996) Source:…
Read MoreArticles written by Farzana Baduel
There are three stages of a crisis: pre-crisis, during a crisis, and post-crisis. The Crisis Life Cycle; Adopted from González-Herrero and Pratt (1996) Source:…
Read MoreOne of the biggest victims of COVID-19 is media freedom. In recent years, from the US to the Philippines, media freedom has increasingly come…
Read More“Policy and communication choices national leaders make have a measurable impact on the effectiveness of a pandemic response,” writes scientists and public policy experts Christine Crudo Blackburn and Leslie Ruyle…
Read More“Siri, what is the square root of 2000?” “Siri, set a timer for 20 minutes.” Apple’s digital voice assistant is only one of the…
Read MoreTesla’s High Stock That Defies Gravity Tesla, the company of the future that brings out driverless cars, and which currently has a market share…
Read MoreThe finance industry is not known to be supportive of women, with female managers, senior managers, and executives in financial services being 20-30% more likely to…
Read MoreThe art and culture industry across the world employs millions of people and also helps nations and central governments bring in revenue through tourism as soft power. But…
Read MoreBrand creation is a way to differentiate your brand from your competitors via tangible aspects like the brand logo, font, and colour schemes and intangible…
Read MoreWhile some companies and influencers came under fire for tone-deaf content on social media, and others pulled back on all promotional content to ensure…
Read MoreSometimes an outside perspective is the clearer perspective. —Shannon A. Thompson, author Capacity building is about bolstering and ultimately transforming your brand’s PR and…
Read MoreAt Curzon, we have decided to share what we can learn from the Covid-19 crisis as it impacts business and communication strategy. We discuss…
Read MoreAt Curzon, we have decided to share information on the changing landscape of event management because of Covid-19. This includes an increase in online…
Read MoreImportance of Internal Communication During Covid-19 Internal communication, aka, communicating with internal stakeholders like employees to keep them connected and informed is a very…
Read MoreAs a sector, B2B suffers from an unfortunately sterile name. After all, what could seem more impersonal than the term business-to-business? Of course, brands…
Read MoreA company’s reputation is inextricably linked to its success. Effective reputation management strategies give businesses a major edge in increasingly competitive markets, enabling them…
Read MoreThe disturbing images of a male passenger being dragged out of his seat and down the aisle of an over-booked flight in Chicago are,…
Read MorePR and marketing: name a more iconic duo? We’ll wait… These two disciplines, once quite distinct and differentiated, are now virtually synonymous in many…
Read More‘Fake News’ is not a new concept – but with the revolution of social media – ‘real’ stories and ‘fake’ stories are hard to…
Read MoreI once read that you should treat your first page of Google results as your Curzon PR business card. But…What if someone Googles your…
Read MoreSo you’ve decided to take the plunge and give a TEDx talk. Doing so will require as much as six months of preparation to…
Read MoreFor thought-leaders at Microsoft, the equation for success is simple; Diversity + Inclusion = Success. According to their senior leadership team, “diversity is not…
Read MorePassion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
Read MoreThe business world is in a state of constant flux. To stay relevant, and to succeed, we must gain, cultivate and sharpen key skills….
Read MoreOutlining A Purpose A communications strategy needs to have a purpose. Stating upfront what you are aiming to achieve will clarify the narrative and…
Read MoreProfessional networking has evolved greatly over the last few years, as the pressure mounts for an ever-increasing need for influential contacts, the right insight…
Read MoreThe new global village created by the internet has been tagged by traditional news channels as toxic internet culture. Though many sociologists and journalists…
Read MoreIn the digitalised age we live in, news spreads instantaneously a brand can find its self in a situation where it is unexpectedly facing…
Read MoreWhy Art needs PR “A portrait! What could be more simple and more complex, more obvious and more profound.” Charles Baudelaire Art and…
Read MoreHow to grow your Pinterest audience It is a common misconception that Pinterest offers less value than other social channels to brands. Pinterest…
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