PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read MoreHere’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read MoreWorkplace transparency has emerged as a pivotal factor in shaping organisational culture and employee engagement. This practice nurtures an environment of open communication, trust,…
Read MoreThe adage “age brings wisdom” holds undeniable truth. However, in today’s workplace, wisdom doesn’t flow solely from the older generation to the younger. The…
Read MorePublic relations is all about connecting with your target audience and communicating your brand’s message in a way that resonates with them. Modern consumers…
Read MoreAs someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to…
Read MoreGenerative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
Read MoreClients often want guaranteed media coverage because they want a return on their PR spend; they see it as a way to raise their…
Read MoreFor almost all my career, I’d been a journalist, with lead roles at the likes of Saga and Reader’s Digest and writing for everyone…
Read MorePodcasting is a great way to reach an audience who has actively sought out the subject being discussed. That’s why securing guest slots for…
Read MoreIn today’s PR industry, experts are constantly charged to ‘think outside the box’ and dare to be different in the delivery of service to…
Read MoreMany years ago, no one would have imagined the possibility of paying for an item in a shopping mall with a wristwatch, or a…
Read MoreHumans have been exploring space for more than 60 years. When the Union of Soviet Socialist Republics (USSR), launched Sputnik on October 4, 1957,…
Read MoreHashtags have become a big part of public relations social-media outreach, in recent years. Nearly all PR campaigns can benefit from their intelligent use…
Read MoreA marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
Read MoreA PR agency is only successful if it can generate coverage for itself and its clients. And it can only achieve this if it…
Read MoreLove is certainly the buzzword for Valentine’s Day, regardless of your own personal circumstances. However, how many people love their job or what they…
Read MoreProject management in the digital era has evolved so much that it almost feels like a new dawn — especially following the COVID-19 pandemic….
Read MoreAs we approach the new year, some of you may be thinking about starting the year with a fresh narrative for your brand. Working…
Read MoreTikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
Read MoreToday marks the 11th year of Curzon. We were founded in 2009 – before Uber, Instagram, Alexa, and Zoom. Over the years, we have…
Read MoreWhy Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
Read MoreMarketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
Read MoreSocial media comes with a lot of touchpoints and data to analyse. From impressions, reach, clicks, likes, comments to followers, conversion, sales, response time,…
Read MoreLinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
Read MoreKamala Harris has recently become popular in the news because she is the first Black woman and first Asian American woman to have joined…
Read MoreThere are three stages of a crisis: pre-crisis, during a crisis, and post-crisis. The Crisis Life Cycle; Adopted from González-Herrero and Pratt (1996) Source:…
Read MoreAre you building a new website or app? Then you must be asking what tech stack is the best choice for your new project….
Read MoreCEO Profiling Positively Impacts Bottom Line CEO profiling is an act of strategically and tactically creating a values-driven and personality-led brand for the Chief…
Read MoreOne of the biggest victims of COVID-19 is media freedom. In recent years, from the US to the Philippines, media freedom has increasingly come…
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