The Rise of Podcasts
The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
Read MoreThe media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
Read More“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
Read MoreIn recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
Read MoreMental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
Read MoreLet us play a game of two truths and a lie: the PR industry is disproportionately white, the PR industry is ageist, and the…
Read MoreThe corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
Read MoreIn today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
Read MoreAt this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
Read MoreWhat is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
Read MoreThe internationally renowned think tank Chatham House’s research paper in 2021 highlights that many powerful and affluent individuals are scrabbling to conceal that the…
Read MoreHere’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read MoreValentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
Read MoreEarlier this year, in January, multiple global publications echoed the World Economic Forum’s (WEF) Global Risk Report 2024, citing that misinformation and disinformation are…
Read MoreAs we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
Read MoreAs technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
Read MoreThe Ancient Practice of Propaganda Propaganda is a form of strategic communication involving disseminating information —whether factual, half-true, or false— to influence public opinion…
Read MoreSince driving the First and Second Industrial Revolutions that propelled economic developments worldwide, the Global West, such as Europe and North America, has long…
Read MoreCommunications, PR and Marketing What is the difference between Communications, PR and Marketing? Communication is defined as the activity of sending and receiving information….
Read MoreStrategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
Read MoreHave you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
Read MoreIn Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
Read MoreFor an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of…
Read MoreIn the whirlwind of startups, founders often underestimate the impact of effective stakeholder management, particularly with investors. Understanding investor relations is crucial. The ability…
Read MoreIn the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
Read MoreIf you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
Read MoreFounded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
Read MoreIn global corporate affairs, 2023 has brought forth many trends, reshaping businesses’ strategies, priorities, and perceptions worldwide. As corporate affairs professionals, it is important…
Read MoreWorkplace transparency has emerged as a pivotal factor in shaping organisational culture and employee engagement. This practice nurtures an environment of open communication, trust,…
Read MoreThe adage “age brings wisdom” holds undeniable truth. However, in today’s workplace, wisdom doesn’t flow solely from the older generation to the younger. The…
Read MoreUnderstanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
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