PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read MoreHere’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read MoreHashtags have become a big part of public relations social-media outreach, in recent years. Nearly all PR campaigns can benefit from their intelligent use…
Read MoreA marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
Read MoreA PR agency is only successful if it can generate coverage for itself and its clients. And it can only achieve this if it…
Read MoreTikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
Read MoreToday marks the 11th year of Curzon. We were founded in 2009 – before Uber, Instagram, Alexa, and Zoom. Over the years, we have…
Read MoreDigital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
Read MoreWhy Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
Read MoreThe COVID-19 pandemic has forced a sudden economic shift from physical to digital. Beyond the immediate fallout of the crisis, it has become clear…
Read MoreMarketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
Read MoreSocial media comes with a lot of touchpoints and data to analyse. From impressions, reach, clicks, likes, comments to followers, conversion, sales, response time,…
Read MoreLinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
Read MoreKamala Harris has recently become popular in the news because she is the first Black woman and first Asian American woman to have joined…
Read MoreThere are three stages of a crisis: pre-crisis, during a crisis, and post-crisis. The Crisis Life Cycle; Adopted from González-Herrero and Pratt (1996) Source:…
Read MoreAre you building a new website or app? Then you must be asking what tech stack is the best choice for your new project….
Read MoreCEO Profiling Positively Impacts Bottom Line CEO profiling is an act of strategically and tactically creating a values-driven and personality-led brand for the Chief…
Read MoreOne of the biggest victims of COVID-19 is media freedom. In recent years, from the US to the Philippines, media freedom has increasingly come…
Read MoreFive years ago, I used to work in the UK office of Curzon PR when an unexpected family issue made me give my notice…
Read More“Policy and communication choices national leaders make have a measurable impact on the effectiveness of a pandemic response,” writes scientists and public policy experts Christine Crudo Blackburn and Leslie Ruyle…
Read MoreOnly 5% of PR professionals have the skills or the experience in the technical and digital aspect of PR, excluding social media, according to…
Read MoreThe Boom of e-Commerce E-Commerce has been consistently growing as an industry year-over-year and it is projected to be at 6.54 trillion US dollars in 2022. Retail…
Read MoreThe finance industry is not known to be supportive of women, with female managers, senior managers, and executives in financial services being 20-30% more likely to…
Read MoreThe art and culture industry across the world employs millions of people and also helps nations and central governments bring in revenue through tourism as soft power. But…
Read MoreBrand creation is a way to differentiate your brand from your competitors via tangible aspects like the brand logo, font, and colour schemes and intangible…
Read More51% of the US population has listened to a podcast, and 32% of the US population listens to a podcast at least every month. The…
Read MoreSEO or search engine optimisation is a process of growing your website’s visibility via organic growth of your positioning for certain keyword phrases on the search engine results…
Read MoreWhile some companies and influencers came under fire for tone-deaf content on social media, and others pulled back on all promotional content to ensure…
Read MoreSometimes an outside perspective is the clearer perspective. —Shannon A. Thompson, author Capacity building is about bolstering and ultimately transforming your brand’s PR and…
Read MoreAt Curzon, we have decided to share what we can learn from the Covid-19 crisis as it impacts business and communication strategy. We discuss…
Read MoreImportance of Internal Communication During Covid-19 Internal communication, aka, communicating with internal stakeholders like employees to keep them connected and informed is a very…
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