James Ollerenshaw
James is a marketing strategist specialising in technology, especially cutting-edge innovations in fintech, AI, robotics, automation, and the space industry.
He has more than 20 years of experience helping business brands to find their voice, engage target audiences, and drive industry change that wins markets and sales.
Over the course of a career in the UK and US, James established the European office of Austin Lawrence Group and led the Technology Marketing Council EMEA for Forrester Research. He has held leadership roles in marketing and business development for Digital Reasoning, Dropit Shopping, and SoftBank Robotics.
Sectors
- Technology
- Finance
- Space
- B2B
Specialisms
- Strategy
- Branding
- Content
Markets
- UK
- US
- English-speaking Europe
Services
Strategy
- Defining Core Objectives
- Research-Led Analysis
- Stakeholder Mapping
- Messaging Development and Framework
Branding
- Brand Audit
- Defining Brand Messaging and Direction
- Development of Brand Identity
- Full Collateral Delivery
Capacity Building
- Process Mapping
- Knowledge and Skills Transference
- Training and Team Development
- KPIs and Impact Measurement
Crisis Communications
- Understanding & Assessing Risk
- Developing & Maintaining A Response Toolkit
- Crisis Messaging Management
- Managing Post-Crisis Fallout
Investor relations
- Capital Growth Strategy
- Investor Ready Collateral
- Capital Introduction
- Leadership and Company Profiling
Media Relations
- Devising a Media Plan
- Developing Press Releases
- Global Media Outreach
- Press Trip Management
Content Marketing
- Market Research and Competitor Analysis
- Online Content Strategy
- Social Media Management
- Blog Content Creation
Event Management
- Event & Conference Programming
- Speaker Sourcing
- Targeted Attendee list
- Supplier Liaison
