PR & Markerting | What’s in a Name? Marketing Gurus

The concept of marketing – although not officially coined ‘marketing’ until the late 1800’s – has been around for centuries. In fact the evolution of the term and its implementation can be charted in our previous blog post, ‘A Brief History of Marketing’.

One of the latest buzzwords in the marketing arena is the term ‘Marketing Guru’. But what actually makes someone a guru in marketing? In fact, what does being a ‘guru’ even mean?

In the non-religious sense a guru is seen as a teacher, an acknowledged leader or person possessing knowledge and expertise. Therefore a ‘Marketing Guru’ would evidently be highly experienced in the realm of marketing, an innovative and fresh thinker and leader.

To find out more, we asked one of Curzon’s favourite Marketing Gurus, Suhel Seth, what he thinks the top three most important components are that make up a Marketing Guru.

He said:

A. Know your customers like they would never imagine you would

B. Know the markets like no one else does

C. Combine tangential thinking with strategy

The people we hail as Marketing Gurus are those who always seem to be ahead of the curve – the people who know trends before they even come out, have their finger on the proverbial pulse, and seem to always be ‘in the know’ – if you combine this with an in-depth knowledge of your client, their product/company and desires, as well as knowledge of the playing field and a creative outlook, you’ve got a winning combination.

Other well-known Marketing Gurus such as Seth Godin, Faith Popcorn and Neil Patel all possess these traits. It’s as simple as ABC.

Suhel Seth is the Managing Partner of Counselage India and founder of Equus.

He can be found tweeting @suhelseth.

Curzon PR is a London-based PR firm working with clients globally. If you have any questions, please feel free to contact our Business Development Team bd@curzonpr.com