The Blockchain and Cryptocurrency industry is a major driving force in our global economy.  The world’s first cryptocurrency, Bitcoin was launched just over a decade ago, and since then, we’ve seen several blockchain and crypto projects emerge. The rise of Web3 and the Metaverse has also reshaped the landscape giving rise to disruptive emergent technologies.

Blockchain is the innovative system powering these developments, changing how we live, work and communicate. It’s an open, growing platform weaving mathematics and cryptography. Data is recorded publicly, storing blocks of other people’s information across a public network in chronological order. 

Cryptocurrency is opening the doors to a new future in the global finance market. It can be used either in-person or through online transactions, often conducted through mobile payment from a digital wallet. Bitcoin’s enabling of the peer-to-peer exchange of currency is key, as there is no bank, financial organisation or government involved. The system is such that you can transfer funds directly from a person or business, enabled by individuals who validate others’ transactions and earn a small commission.

Today, there’s an entire cottage industry of crypto-related services and tangential businesses. Thanks to a massive recent influx of capital, blockchain and cryptocurrency brands are already subject to increased interest and scrutiny, from a community that can be very quick to judge a product or service. Public confidence is make-or-break. This underscores the value of public relations to further drive the industry to new heights and contextualise the individual stories of boom and bust to aid greater public understanding. 

How PR can boost Crypto projects

PR could be the difference between a successful project and a failure. It can help you reach a wider audience, build brand recognition, and ultimately help you achieve your goals. It can help you build relationships with key stakeholders, communicate your messages clearly, generate positive media coverage, and attract the right talent to your team. 

PR can be used for a cryptocurrency project to build trust and credibility, generate interest and excitement, and attract investors. By working with an experienced PR firm or consultant, you can develop a strategic PR plan to help strategically communicate to your community and investors. 

Most cryptocurrency users are accustomed to raw marketing tactics that involve one-sided get rich quick messaging to get attention. Therefore, demonstrating to the cryptocurrency community that your project is dedicated to educating the general public about your business through different short-form and long-form content addressing the potential wins as well as the inherent dangers sends a reassuring message to potential investors.  

Creating newsworthy story angles

Although cryptocurrency is a hot topic in the world of business and media, journalists and media houses are very careful not to give coverage to projects that are advertorial in nature and focused on selling their products only.  In recent times too, we’ve seen several scam crypto companies created to fleece unsuspecting people of their money. This makes journalists rightly weary of sharing any crypto-related news. 

To get the attention of journalists and media houses,  you need to create a newsworthy story that grabs readers’ attention. This can be done by partnering with an influencer in the space, hosting an event or competition, or releasing new data or findings. By getting creative and thinking outside the box, you can generate media attention and interest in your project. Building trust with the media is also key to ensuring you share information that is accurate and balanced.

The more newsworthy your story is, the more you’re likely to get coverage from, publications or influencers looking to capitalize on stories of interest to their readers. 

Public Relations is an important tool for any project that wants to succeed in the crypto sphere. You just have to know how and when to use it. Doing it right can help a project raise funds, build a community, and become a leading player in the space. To claim the top spot in your niche, you should be committed to making content that is engaging and respected to be published by top publications to prove its worth and pass the’ trust filter’ of gate-keeping journalists.

Awareness, engagement, and authority are key drivers in all PR campaigns but especially in the blockchain and cryptocurrency space where public confidence has plummeted due to the inherent volatility.

Thinking about hiring a public relations firm to drive awareness for your next crypto project?  Contact us. Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets.

Curzon PR is a London-based PR firm working with clients globally. If you have any questions, please feel free to contact our Business Development Team [email protected]