In 2015 marketers that embraced visual culture were able to successfully harness its power and secure growth for their brands online. The case for…

Despite entering a brand new year it is quite common for professionals to feel less than enthusiastic about returning to the office after the…

Emails…the standard form of written communication for any office environment. Not only is it the go-to alternative for the phone shy amongst us, it…

“Alone we can do so little; together we can do so much” – Helen Keller Many organisations follow an archaic form of team management,…

Our perceptions are the culmination of our thoughts, experiences and core beliefs. We communicate according to the way we perceive things. When it comes…

Twitter gives everyone the power to create and share ideas and information instantly – it’s a tool that should be most definitely utilised by…

Public Relations is one of the most difficult industries and careers to explain and there’s a reason why. PR professionals are stage managers to their clients….

Preparation It’s never too early to start preparing for a promotion. Whether you have a been employed for three months or three years, think…

It would be easy to say that PR has somewhat of a bad reputation due to the misconceptions created by the probably the most well-known…

Whether working in PR or trying to break into the industry, here are five basic skills you should master that will help you succeed in…

In a study last year conducted by Forrester Research, it was found that Instagram users were 58 times more likely to like, comment, or share…

The greatest form of human expression is contained in the arts. Stories, poems, plays, they all work together to communicate our cultural landscape. By…

One of the most common travails of any Public Relations firm or PR practitioner is that many people tend to be unsure what exactly…

Set Expectations You are the expert, so it’s important as a PR professional that you set and manage the client’s expectations. Be clear in…

The Road to Success The desire for success is a universal trait that is innate in humans. When approached properly, it is a wonderful…

The 11th edition of the Frieze Art Fair is in town, the international contemporary art fair that takes place every October in London. Here…

Are your followers the real deal or are you buying your way to the top? Here’s a great infographic analysing the ‘Fake Follower’ Industry…

Meetings, meetings, meetings. Meetings account for a substantial amount of the work day, and yet many people view them as a waste of time….

“If I had only one dollar left,” Bill Gates has famously said, “I’d spend it on PR.” But what happens when you don’t even…