Building a Website or Application? Go Headless With Strapi
Are you building a new website or app? Then you must be asking what tech stack is the best choice for your new project….
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Media Freedom in Retreat Under COVID-19
One of the biggest victims of COVID-19 is media freedom. In recent years, from the US to the Philippines, media freedom has increasingly come…
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How I Set Myself Up to Win Every Day as a Remote Worker
Five years ago, I used to work in the UK office of Curzon PR when an unexpected family issue made me give my notice…
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How AI is Transforming PR and Marketing
“Siri, what is the square root of 2000?” “Siri, set a timer for 20 minutes.” What would the impact look like up close in…
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Investing in Tech Talent — Focus on Tomorrow, Not Today
Only 5% of PR professionals have the skills or the experience in the technical and digital aspect of PR, excluding social media, according to…
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Elon Musk’s Reputation as a Future-Looking CEO Is the Secret Behind Tesla’s High Share Price
Tesla’s High Stock That Defies Gravity Tesla, the company of the future that brings out driverless cars, and which currently has a market share…
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Shopify & WooCommerce: The 2 Most Popular Platforms For Your E-Commerce Business
The Boom of e-Commerce E-Commerce has been consistently growing as an industry year-over-year and it is projected to be at 6.54 trillion US dollars in 2022. Retail…
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Barriers to Leadership for Women in The Financial Services
The finance industry is not known to be supportive of women, with female managers, senior managers, and executives in financial services being 20-30% more likely to…
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The Rise and Rise of Podcasts
51% of the US population has listened to a podcast, and 32% of the US population listens to a podcast at least every month. The…
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How to Build a Strong SEO Strategy (in 8 Steps)
SEO or search engine optimisation is a process of growing your website’s visibility via organic growth of your positioning for certain keyword phrases on the search engine results…
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Q&A With Celebrity Branding Expert, Jeetendr Sehdev: ‘Do I think Kim (Kardashian) can become the next President of the United States? Absolutely.’
Jeetendr Sehdev is a New York Times bestseller, media personality, and celebrity branding expert. According to Harper’s Bazaar, Jeetendr is “the most relevant voice of the…
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“Rainbow Washing” – The line between allyship and marketing techniques
With Pride month ending with celebrations across the weekend in London, the city saw floods of rainbows across every store and street. Over the…
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Should B2B brands consider long-term brand building?
As a sector, B2B suffers from an unfortunately sterile name. After all, what could seem more impersonal than the term business-to-business? Of course, brands…
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Marketing strategies in international affairs
The images used to be broadcast so often that, after a while, they were hard to distinguish from each other: close-up shots of malnourished…
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The State of Crisis Comms Today
The disturbing images of a male passenger being dragged out of his seat and down the aisle of an over-booked flight in Chicago are,…
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How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
‘Fake News’ is not a new concept – but with the revolution of social media – ‘real’ stories and ‘fake’ stories are hard to…
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How managing your online brand reputation can positively impact brand equity.
I once read that you should treat your first page of Google results as your Curzon PR business card. But…What if someone Googles your…
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How to Give a TEDx talk
So you’ve decided to take the plunge and give a TEDx talk. Doing so will require as much as six months of preparation to…
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The Diversity Mindset In An Age Of Increasingly Global Integration
For thought-leaders at Microsoft, the equation for success is simple; Diversity + Inclusion = Success. According to their senior leadership team, “diversity is not…
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Compelling leadership storytelling
The first is the personal brand of the leader themselves. Building up a cohesive and compelling narrative helps senior executives and other leaders to…
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The art of PR in visual arts
The visual arts are powerful, reaching both elites in cultured cliques, and the man on the street. Whether sipping Champagne in a sophisticated gallery…
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How To Get Into The PR Industry
Passion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
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AI and PR – the future of comms?
When we say artificial intelligence, most of us still envision cyborgs taking over the world as we know it – like a cinematic zombie…
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Advice for international consultants
Not everyone is suited to work internationally, both from a purely family perspective and the toll it takes on your private life, as well…
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Cross-cultural communication – engaging beyond borders
Communication is the successful sharing of information and ideas from one person to another, or to many others. Crucially, effective communication is rarely one-way….
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The Royal Wedding – Crisis Communications and Recovery From A Poor PR Stunt
The world is looking forward to the royal wedding ceremony of Prince Harry and Meghan Markle, taking place on Saturday 19th May. As the…
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The shift from traditional PR to Blogging
Originally, blogging was a mere pass-time for new mums on maternity leave, however increasingly, blogging has become a prominent a media outlet as newspapers,…
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Crisis Comms 101: Moving on from a PR Crisis
In the digitalised age we live in, news spreads instantaneously a brand can find its self in a situation where it is unexpectedly facing…
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CEO Secrets: Forecasts for 2018
In this article, I would like to reveal a series of forecasts of strategic interest for corporate CEOS 2018 will be guided by a demand for high-quality experiences that…
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The Influencer Marketing Evolution
Neilson Catalina Solutions study suggests that Influencer marketing has return on investment sixteen times higher than the average digital marketing campaign and 11x better…
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