Decentralised social media: an explainer for PRs
It’s now been three months since the Great X-odus truly gained traction. X (née Twitter) saw thousands of users leave the network in the wake of Elon…
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The Digital Revolution: How Social Media is Shaping Information Consumption in the GCC
But what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
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2024 Reuters Report: Implications for PR & Communications
1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
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10 New Trends in Communication Strategies for 2025
These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
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The Power of Diversity in the Workplace: A Catalyst for Innovation and Success
What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
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Engaging With Purpose In The Workplace
Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
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Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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Can PR Firms Guarantee Media Coverage for Clients?
One of the primary goals of a Public Relations Agency is to secure media coverage for their clients. However, ensuring media coverage is more…
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Five reasons to consider moving from journalism to PR
For almost all my career, I’d been a journalist, with lead roles at the likes of Saga and Reader’s Digest and writing for everyone…
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How to successfully pitch stories to broadcast media (Radio & TV)
Coverage in broadcast media is the Holy Grail for any PR expert. But pitching to producers and reporters can be a mammoth task, given…
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What it’s really like to work for an international PR agency
Here at Curzon PR, we work remotely — we always have, even pre-pandemic. This is because we have team members and clients all over…
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Dealing with Crisis Communications Today
For business owners all over the world, communication is one of the most challenging aspects of managing a business. It doesn’t matter if you’re…
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The vital role of PR in space exploration
Humans have been exploring space for more than 60 years. When the Union of Soviet Socialist Republics (USSR), launched Sputnik on October 4, 1957,…
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Public Relations strategy for start-ups
Here are seven tips for PR agencies looking to create a strategy that will help their start-up clients skyrocket to success. It’s not about…
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PR for charities – what you need to know
So if you’re a PR firm working on a charitable project, how can you help make it a success? To mark the International Day…
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A lesson in female business success: Temi Marcella Awogboro
A leading investment professional and executive, she currently serves as the Executive Director of Evercare Hospital Lekki, Nigeria, which is owned by the $1…
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Creating change on World Humanitarian Day
At Curzon PR, we are committed to having a positive impact on society. So it gives us great pleasure to work with organisations that…
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PR trends that will impact your brand’s success in 2021 and beyond
Curzon Consultant Bahareh Khezr spoke at the Creative Women Online Conference about the top PR trends determining brand success in 2021 and beyond. Watch…
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Data analytics, bringing true agility to public relations
Imagine driving a car without a dashboard. You would not know if you are running out of fuel, driving at a high speed or…
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How to beat zoom fatigue
Zoom fatigue is real. Too much screen time drains us both physically and emotionally. It is because this type of communication is difficult for…
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The ultimate guide to writing PR briefs
A PR Brief Helps you clarify what you want Before you spend thousands of pounds in hiring external help, you should get clear on…
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How to attract and retain diverse talent
The business case for diversity Not all companies have specific recruitment practices in place to ensure diversity. Not all companies are still entirely sure…
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How to reduce email stress
Email stress is the increase in stress level and an elevated heart rate that most people experience when dealing with work emails. A study…
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An insider’s guide to engaging with a PR agency
In these uncertain times, agility is a key survival technique and hiring a PR firm allows you to dial up or down your PR…
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The TikTok Algorithm: How to Have Your Videos Shown on the ‘For You’ Feed
TikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
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Why Traditional Media Still Matters in the Digital Age
Digital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
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YouTube Marketing: 6 Steps to Running a YouTube Channel for Your Business
Why Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
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Dr Sara Nasserzadeh on Connections, Relationships & Inclusivity in Remote Work
The COVID-19 pandemic has forced a sudden economic shift from physical to digital. Beyond the immediate fallout of the crisis, it has become clear…
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Facebook Marketing: 5 Best Tips for Cost-Effective Lead Generation on Facebook
Marketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
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LinkedIn Marketing: How to Grow Your Brand and Generate Leads (in 4 Steps)
LinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
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