The Digital Revolution: How Social Media is Shaping Information Consumption in the GCC
But what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
Read MoreArticles
2024 Reuters Report: Implications for PR & Communications
1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
Read More
10 New Trends in Communication Strategies for 2025
These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
Read More
The Power of Diversity in the Workplace: A Catalyst for Innovation and Success
What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
Read More
Engaging With Purpose In The Workplace
Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
Read More
Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
Read More
Can PR Firms Guarantee Media Coverage for Clients?
One of the primary goals of a Public Relations Agency is to secure media coverage for their clients. However, ensuring media coverage is more…
Read More
Five reasons to consider moving from journalism to PR
For almost all my career, I’d been a journalist, with lead roles at the likes of Saga and Reader’s Digest and writing for everyone…
Read More
How to successfully pitch stories to broadcast media (Radio & TV)
Coverage in broadcast media is the Holy Grail for any PR expert. But pitching to producers and reporters can be a mammoth task, given…
Read More
What it’s really like to work for an international PR agency
Here at Curzon PR, we work remotely — we always have, even pre-pandemic. This is because we have team members and clients all over…
Read More
Dealing with Crisis Communications Today
For business owners all over the world, communication is one of the most challenging aspects of managing a business. It doesn’t matter if you’re…
Read More
The vital role of PR in space exploration
Humans have been exploring space for more than 60 years. When the Union of Soviet Socialist Republics (USSR), launched Sputnik on October 4, 1957,…
Read More
Public Relations strategy for start-ups
Here are seven tips for PR agencies looking to create a strategy that will help their start-up clients skyrocket to success. It’s not about…
Read More
PR for charities – what you need to know
So if you’re a PR firm working on a charitable project, how can you help make it a success? To mark the International Day…
Read More
A lesson in female business success: Temi Marcella Awogboro
A leading investment professional and executive, she currently serves as the Executive Director of Evercare Hospital Lekki, Nigeria, which is owned by the $1…
Read More
Creating change on World Humanitarian Day
At Curzon PR, we are committed to having a positive impact on society. So it gives us great pleasure to work with organisations that…
Read More
PR trends that will impact your brand’s success in 2021 and beyond
Curzon Consultant Bahareh Khezr spoke at the Creative Women Online Conference about the top PR trends determining brand success in 2021 and beyond. Watch…
Read More
Data analytics, bringing true agility to public relations
Imagine driving a car without a dashboard. You would not know if you are running out of fuel, driving at a high speed or…
Read More
How to beat zoom fatigue
Zoom fatigue is real. Too much screen time drains us both physically and emotionally. It is because this type of communication is difficult for…
Read More
The ultimate guide to writing PR briefs
A PR Brief Helps you clarify what you want Before you spend thousands of pounds in hiring external help, you should get clear on…
Read More
How to attract and retain diverse talent
The business case for diversity Not all companies have specific recruitment practices in place to ensure diversity. Not all companies are still entirely sure…
Read More
How to reduce email stress
Email stress is the increase in stress level and an elevated heart rate that most people experience when dealing with work emails. A study…
Read More
An insider’s guide to engaging with a PR agency
In these uncertain times, agility is a key survival technique and hiring a PR firm allows you to dial up or down your PR…
Read More
The TikTok Algorithm: How to Have Your Videos Shown on the ‘For You’ Feed
TikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
Read More
Why Traditional Media Still Matters in the Digital Age
Digital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
Read More
YouTube Marketing: 6 Steps to Running a YouTube Channel for Your Business
Why Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
Read More
Dr Sara Nasserzadeh on Connections, Relationships & Inclusivity in Remote Work
The COVID-19 pandemic has forced a sudden economic shift from physical to digital. Beyond the immediate fallout of the crisis, it has become clear…
Read More
Facebook Marketing: 5 Best Tips for Cost-Effective Lead Generation on Facebook
Marketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
Read More
LinkedIn Marketing: How to Grow Your Brand and Generate Leads (in 4 Steps)
LinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
Read More
Kamala Harris Campaign: Lessons on Leadership Communication
Harris’ first speech in this election was on 20 August 2020 when she formally received her vice-presidential nomination. The speech has made people feel…
Read More
Follow us