As someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to have a clear understanding of what it takes to secure an internship in the PR industry. This blog will be a comprehensive guide to help potential PR interns know what to expect, how to prepare, and what to do to make the most of their experience.

Smart Ways to Secure a PR Internship

1. Start early: It’s important to start your search for a PR internship early, as competition for positions can be high. Start your search at least three to six months before you intend to start your internship.
2. Network: Reach out to contacts in the industry, such as alumni, professors, or previous employers, and ask for recommendations or referrals.
3. Research: Research PR agencies in your area and familiarise yourself with their clients and areas of expertise. Contact agencies you’re interested in to see if they have any internship opportunities available.
4. Be proactive: Don’t wait for internship postings to appear online; contact PR agencies directly to enquire about potential opportunities.
5. Polish your CV: Make sure your CV is polished and tailored to the PR industry and the specific agency. Highlight any relevant coursework, extracurricular activities, or previous work experience.
6. Craft a strong cover letter: Write a compelling cover letter that showcases your passion for PR and why you’re a good fit for the agency.
7. Follow up: After submitting your application, follow up with a thank-you email to show your interest and enthusiasm for the position.

What to Expect When You Get a PR Internship

Once you secure a PR internship, it’s important to understand what to expect. Here are some things to keep in mind:

1. Orientation/Onboarding: You’ll likely receive an orientation that covers the agency’s policies and procedures, as well as the expectations for your role.
2. Training: You’ll receive training on relevant tools, such as media monitoring and tracking software, and you may be given the opportunity to shadow more senior team members.
3. Workload: Be prepared to handle various tasks, from administrative work to research and writing assignments.
4. Collaborative environment: PR agencies are typically collaborative environments, so you’ll be working closely with other team members on projects.
5. Fast-paced environment: PR agencies are fast-paced, so be prepared to work under tight deadlines and to handle multiple projects at once.

How to Make the Most of Your PR Internship

1. Be proactive: Take the initiative to ask for more work or to assist with projects outside of your assigned tasks.
2. Be open to feedback: Listen to feedback from your supervisors and be willing to make adjustments to improve your work.
3. Take advantage of learning opportunities: Attend agency meetings, seminars, and workshops to learn as much as possible about the industry.
4. Network: Take advantage of opportunities to network with other team members, industry professionals, and clients.
5. Show initiative: Take the initiative to research new clients or industry trends and share your findings with your team.

How to Excel on the Job

1. Be reliable: Show up on time, meet deadlines, and communicate effectively with your team.
2. Be a team player: Offer to help your team members when needed and be willing to collaborate on projects.
3. Be adaptable: Be willing to adjust your work to meet changing client needs or new project requirements.
4. Be proactive: Take the initiative to suggest new ideas or improvements to current projects.
5. Be professional: If you have to show up to an event or to the office, dress professionally, be respectful to everyone in the office, and maintain confidentiality.

Extra Tips for PR Interns

• Be passionate: Show your passion for PR and your willingness to learn as much as possible.
• Be organised: Stay on top of your tasks and maintain a clean and organised workspace.
• Be communicative: Keep your team informed about your progress and ask for help or clarification when needed.
• Be curious: Ask questions and seek out opportunities to learn as much as possible about the PR industry. Remember, the only stupid question is the question not asked. 
• Be humble: Remember that you are there to learn, and be open to feedback and constructive criticism.
• Be respectful: Treat everyone in the office with respect and professionalism, from the CEO to the receptionist.
• Be social media-savvy: Familiarise yourself with social media platforms and stay up-to-date on industry trends and best practices.
• Be willing to go above and beyond: Volunteer for extra tasks or projects and show your dedication to the agency and the industry.
• Follow through: If you promise to do something, make sure you follow through on it. Your reliability and follow-through will be noticed and appreciated.

Securing a PR internship can be a great way to gain experience in the industry, build your professional network, and set yourself up for future success. By following these tips and strategies, you’ll be well-prepared to secure an internship, make the most of your experience, and excel on the job. Good luck!

Curzon PR is a London-based PR firm working with clients globally. If you have any questions, please feel free to contact our Business Development Team [email protected]