In a recent episode of the PRCA Fuse Podcast, Yasir Khan, world-class certified speaking coach and founder of Speak Like a CEO, shared transformative insights from his journey coaching over 20,000 professionals, including leaders at organisations like Google, Apple, and Deloitte.

With over 3 million followers across social media, Yasir has cemented his reputation as a trusted voice in public speaking. In this episode, he offered actionable advice for becoming a confident, memorable, and effective communicator—advice that resonates with professionals at every level.

The Foundation of Great Public Speaking

Yasir believes that great public speaking isn’t an innate talent; it’s a skill that can be developed with the right techniques. He attributes much of his success to understanding the science behind effective communication—from body language to vocal delivery—and encourages his clients to do the same. Here are three foundational elements of compelling communication:

• Body Language Speaks Louder: Open gestures, steady eye contact, and a composed posture build trust and convey confidence. “Your audience forms impressions before you speak—don’t let your body language undermine your words,” Yasir advises.
• Mastering Vocal Variety: Monotony can disengage an audience. Yasir highlights the importance of modulating tone, pace, and pitch to maintain interest and emphasise critical points.
• Storytelling That Resonates: “Facts tell, but stories sell,” Yasir says. Incorporating relatable narratives not only enhances retention but also fosters an emotional connection with your audience.

Overcoming Stage Fright

Stage fright is a universal challenge, affecting even the most seasoned speakers. Yasir shared personal anecdotes and practical strategies to help combat this fear:

1. Anchor Yourself with Intent: Before stepping onto the stage, Yasir repeats a single word to himself: slow. “Slowing down for the first 30 seconds sets the tone and calms your nerves,” he explains.
2. Reframe Anxiety: Instead of suppressing nervous energy, channel it as excitement. “Your body’s response to fear and excitement is identical—it’s your mindset that makes the difference.”
3. Accept the Wave of Anxiety: “Anxiety peaks in the first 60 seconds and naturally subsides. Don’t fight it—let it pass,” Yasir advises, comparing it to a wave that subsides over time.

Memorability Over Perfection

“A great speaker isn’t necessarily flawless, but they are memorable,” Yasir emphasises. Focus on creating an emotional impact rather than achieving technical perfection.

To be memorable:

• Simplify your message to three key takeaways.
• Use specific, vivid imagery to help your audience visualise your points.
• Share personal, authentic stories to leave a lasting impression.

In a world inundated with information, simplicity is key. Yasir advises speakers to avoid overwhelming their audience with jargon or excessive detail. “Teach them three things they’ll remember, not 10 things they’ll forget,” he says. This approach ensures your message is both impactful and repeatable—a hallmark of effective communication.

Yasir’s approach to public speaking is rooted in authenticity, empathy, and preparation. By focusing on memorability, simplicity, and audience connection, anyone—whether a seasoned CEO or a reluctant speaker—can transform their communication skills.

For PR professionals, these lessons offer actionable strategies to elevate clients’ public speaking and leadership presence. To explore Yasir Khan’s full methodology, tune in to the PRCA’s Fuse Podcast. It’s a masterclass in speaking with purpose and impact, inspiring professionals to confidently step into the spotlight.

For more actionable tips and to hear Yasir Khan’s inspiring journey in full, listen to the episode on YouTube or onSpotify and Apple Podcasts.

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