UK Soft Power: the UK ranks second in soft power, but could it lose its position soon?
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
Read MoreBranding
Explore the art and strategy behind effective branding with insights from our public relations agency. From building memorable brand identities to creating emotional connections with audiences, our blog delves into the essentials of branding. Learn how we help businesses develop multi-generational brands that adapt and grow, using trend forecasting and sector-specific strategies. Whether you’re rebranding or launching a new identity, our posts provide guidance on creating strong, lasting impressions in a competitive marketplace.
Unlocking the Power of Brand Archetypes in PR
In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
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Nation Branding and the United Nations
Founded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
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Branding Tips: How to successfully rebrand your business
A marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
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How to improve brand reputation through impact investment
The purpose of finance is to connect those that have to those that need.” -Jingdong Hua, Treasurer and Vice-President of the World Bank Group…
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Brand Strategy: Why branding matters
If you ask marketing agency professionals about their biggest challenge, the one answer you are likely to get is: How to convince clients and…
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CEO Profiling: 10 Ways Top CEOs Build Their Personal Brands
CEO Profiling Positively Impacts Bottom Line With the rise of social media and people’s increasing expectations from leaders to be transparent, accessible, and purpose-driven,…
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5 Ways Art and Culture Brands Can Survive the Pandemic
The art and culture industry across the world employs millions of people and also helps nations and central governments bring in revenue through tourism as soft power. But…
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Dove Brand Strategy: How to Develop a Winning Brand Strategy
Brand creation is a way to differentiate your brand from your competitors via tangible aspects like the brand logo, font, and colour schemes and intangible…
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How To Get Into The PR Industry
Passion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
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What Brands should know before entering the world of public relations
Branding Strategy | Dos and Don’ts
Today our Branding Strategy post we will focus on Do’s and Dont’s when communicating your brand message. The term “brand” originated as a mark…
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The strategic power of nation branding
“What’s a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple and difficult as that.”…
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How to build your personal brand online
Making your social media account ‘private’ is hindering your career: How to build your personal brand online. I have news for you – your…
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Brand marketing: 10 experts reveal their predictions for 2016
Video production quality that makes Hollywood blush As editorial budgets in traditional media are being cut, journalists are gravitating towards working with brands to…
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Branding: How to use a Logo To Build Your Brand
Every business owner understands the essential to a powerful logo behind genius branding. The most successful companies are those which have unique, memorable and original branding. Branding is…
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What Is Personal Branding And Why Is It Important?
In 1997, Fast Magazine published an article by Tom Peters called “A Brand Called You.” The article states, “Regardless of age, regardless of position,…
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Country Branding: What It Really Means To Represent A Country’s Brand
Country branding is not a new practice. Early examples of country branding include the ‘Cool Britannia’ slogan utilised by Tony Blair and the New…
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What is Soft power and Country Branding
Soft power is a concept that confuses many people; it certainly confused me when I first heard about it. I have since learnt more…
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The 3 Biggest Personal Branding Mistakes To Avoid
In today’s digital age, never has it been more important to be aware of your personal brand and how to manage it. Here are…
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Country branding: Brand Ukraine
Ukraine is one of Europe’s greatest undiscovered gems, rich in culture, history and natural resources. Yet, how have events in recent years impacted perceptions…
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Branding | Place Branding & The Soft Power of Food
Yellowtail Taquito by Sushi Samba at Taste London. Aysegul Kesimogou guest blogs for Curzon PR with a short treatise on the power of food…
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