Explore the art and strategy behind effective branding with insights from our public relations agency. From building memorable brand identities to creating emotional connections with audiences, our blog delves into the essentials of branding. Learn how we help businesses develop multi-generational brands that adapt and grow, using trend forecasting and sector-specific strategies. Whether you’re rebranding or launching a new identity, our posts provide guidance on creating strong, lasting impressions in a competitive marketplace.
But in 2025, when public trust in institutions is under pressure, attention spans are shorter, and employee engagement is a daily struggle, are these…
Read More
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
Read More
In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
Read More
Founded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
Read More
A marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
Read More
The purpose of finance is to connect those that have to those that need.” -Jingdong Hua, Treasurer and Vice-President of the World Bank Group…
Read More
If you ask marketing agency professionals about their biggest challenge, the one answer you are likely to get is: How to convince clients and…
Read More
CEO Profiling Positively Impacts Bottom Line With the rise of social media and people’s increasing expectations from leaders to be transparent, accessible, and purpose-driven,…
Read More
The art and culture industry across the world employs millions of people and also helps nations and central governments bring in revenue through tourism as soft power. But…
Read More
Brand creation is a way to differentiate your brand from your competitors via tangible aspects like the brand logo, font, and colour schemes and intangible…
Read More
Passion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
Read More
Today our Branding Strategy post we will focus on Do’s and Dont’s when communicating your brand message. The term “brand” originated as a mark…
Read More
“What’s a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple and difficult as that.”…
Read More
Making your social media account ‘private’ is hindering your career: How to build your personal brand online. I have news for you – your…
Read More
Video production quality that makes Hollywood blush As editorial budgets in traditional media are being cut, journalists are gravitating towards working with brands to…
Read More
Every business owner understands the essential to a powerful logo behind genius branding. The most successful companies are those which have unique, memorable and original branding. Branding is…
Read More
In 1997, Fast Magazine published an article by Tom Peters called “A Brand Called You.” The article states, “Regardless of age, regardless of position,…
Read More
Country branding is not a new practice. Early examples of country branding include the ‘Cool Britannia’ slogan utilised by Tony Blair and the New…
Read More
Soft power is a concept that confuses many people; it certainly confused me when I first heard about it. I have since learnt more…
Read More
In today’s digital age, never has it been more important to be aware of your personal brand and how to manage it. Here are…
Read More
Ukraine is one of Europe’s greatest undiscovered gems, rich in culture, history and natural resources. Yet, how have events in recent years impacted perceptions…
Read More
Yellowtail Taquito by Sushi Samba at Taste London. Aysegul Kesimogou guest blogs for Curzon PR with a short treatise on the power of food…
Read More
Follow us