Our beautiful eStylista and founder of Curzon PR, one of UK’s top PR firms, Farzana Baduel knows that successful businesses don’t just happen by luck. They require hard work, determination and then even more hard work. Playing mentor to our readers, Farzana shares her valuable tips on how to create a successful business, be it investing in people or in the right shoes!

What is the best business advice you have ever got?

Always create well-structured processes and make sure you document them extensively. This majorly reduces negative staff turnover.

One successful woman you look up to in your business?

It has to be the very dynamic Margery Kraus, Founder of Apco. She has successfully created the second largest independently owned PR firm with over 600 employees in 29 worldwide locations. She’s impressive to say the least!
What makes a brilliant leader, what qualities should one have?

The first and foremost quality one needs to imbibe is clear conviction in their vision. The next is clarity in their ability to communicate their vision and finally the grit and determination to pursue it .

Business mistakes one should avoid?

One of the success factors of a business is based on investing in the right people. And the biggest mistake can stem from that as well. Not taking enough time and care in finding the right people for the right job always results in business mistakes.

One power outfit for business that helps nail the deal?

Investing in a pair of high heels is an absolute must. I recommend a pair of classic black patent Christian Louboutins. Next a simple, chic shift dress bereft of any fussy details. Make sure the the silhouette is sleek and clean.

Published on Estylista on November 20th , 2013.

Curzon PR is a London-based PR firm working with clients globally. If you have any questions, please feel free to contact our Business Development Team [email protected]