5 Must-Read Books on Strategic Internal Communications

1) Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates & Advita Patel

Book Summary: In “Building a Culture of Inclusivity,” Priya Bates and Advita Patel offer a practical roadmap for internal communication professionals, HR leaders, and business executives to bridge the gap in skills and knowledge regarding diversity, equity, and inclusion (DEI). This book provides valuable techniques to ensure authentic and meaningful communication, moving away from tokenistic actions. With exemplar case studies, self-assessment exercises, and actionable strategies, the book serves as a guide to constructing and sustaining an inclusive workplace where progress leads to tangible results.

Key Learnings:

  • Embrace diversity, equity, and inclusion to foster a sense of belonging and value among employees.
  • Navigate the complex terrain of DEI language and implement tangible changes consistently throughout the year.
  • Engage leaders in driving the diversity agenda and cultivate an inclusive workplace through effective internal communication.

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2) Influential Internal Communications by Jenni Field

Book Summary: In “Influential Internal Communications,” Jenni Field highlights the profound influence internal communications can have on employees, clients, and customers. Through the Field Model, Field presents a practical and adaptable methodology to understand, diagnose, and overcome organisational communication challenges. Backed by data, statistics, and real-world case studies, this book guides readers in transforming chaos into calm, ultimately enhancing engagement, efficiency, and profitability. The book proves how influential internal communication is and shows the measurable impact it has on an organisation’s growth, it presents a clear, adaptable method to help understand, diagnose and fix communication challenges. 

Key Learnings:

  • Recognise the pivotal role of internal communications in an organisation’s growth and success.
  • Employ the adaptable Field Model methodology to diagnose and address communication challenges.
  • Streamline internal communication practices to enhance engagement, efficiency, and profitability.

3) Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations by Amanda Coleman

Book Summary: In “Crisis Communication Strategies,” Amanda Coleman provides a comprehensive guide for navigating unpredictable and urgent situations. This book equips internal communication professionals with the knowledge and tools needed to develop effective crisis communication strategies. Coleman emphasises transparency and timely communication, with appropriate measures for recovery. Drawing on her expertise, Coleman’s book serves as a valuable resource for organisations seeking to handle crises with resilience and maintain stakeholder trust.

Key Learnings:

  • Develop robust crisis communication strategies to effectively manage unpredictable and urgent situations.
  • Respond promptly and transparently during crises, nurturing trust with employees and stakeholders.
  • Implement recovery measures to rebuild the organisation’s reputation post-crisis.

4) Successful Employee Communications: A Practitioner’s Guide to Tools, Models and Best Practice for Internal Communication by Liam Fitzpatrick and Sue Dewhurst

Book Summary: “Successful Employee Communications” by Liam Fitzpatrick is a comprehensive guide that empowers internal communication practitioners with a plethora of tools, models, and best practices. From crafting compelling messages to leveraging multiple communication channels, this book offers practical insights to engage employees successfully. Fitzpatrick also emphasises the importance of measuring the impact of internal communication efforts, enabling practitioners to enhance their strategies continuously.

Key Learnings:

  • Explore various tools, models, and best practices for successful internal communication.
  • Deliver impactful messages to engage employees effectively across various channels.
  • Measure the impact of internal communication initiatives to drive continuous improvement.

5) Exploring Internal Communication: Towards Informed Employee Voice by Kevin Ruck

Book Summary: “Exploring Internal Communication” by Kevin Ruck emphasises the crucial role of employee voice in organisational success. Ruck guides how internal communication strategies can empower employees to contribute ideas, perspectives, and feedback. He’s a valuable resource for creating an inclusive workplace culture that harnesses the power of employee voice.

Key Learnings:

  • Empower employees to have a voice within the organisation through effective internal communication strategies.
  • Understand the significance of employee feedback in driving organisational growth.
  • Foster transparency and openness in communication channels to create an informed and engaged workforce.

These five books are essential reads for internal communication professionals, HR leaders, and anyone seeking to revolutionise their organisation’s internal communication practices. Each book offers unique insights and practical guidance, enabling you to elevate your internal communication skills and make a lasting impact. Happy reading!


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