Is the Global Town Square Dead? The Exodus from X to Bluesky
The Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…
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Does the legacy media still shape politics in the digital age?
On 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
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What does the declining trust in the media mean for PRs?
In this blog, we will explore Ofcom’s adults’ media literacy research, drawing on the findings of their Adults’ Media Use and Attitudes Report 2024….
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How to use LinkedIn to build your personal brand
If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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The Power of Storytelling in Modern Marketing: Tips for Impact
Brands today are constantly searching for innovative strategies to engage their target audience and drive successful campaigns. Among the various techniques that have emerged,…
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Is it time to switch off Tik Tok?
TikTok’s rise to fame has been nothing short of remarkable. In just a few short years, the app has become one of the world’s…
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How PR companies can best harness social media trends
Working in the communications industry, we all know that social media can be destructive as well as productive if it is not used properly,…
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Five ways to effectively use hashtags for PR campaigns
In the first part of this article, we looked at the benefits of hashtags in PR, following its journey from twitter to other Social…
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How to do media outreach properly
A PR agency is only successful if it can generate coverage for itself and its clients. And it can only achieve this if it…
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Easy ways to use social media to boost the reach and engagement of your PR
With the deluge of content that audiences are bombarded with these days, PR agencies must always be on the lookout for new methods for…
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A Gen-Z’s take on how to genuinely connect with them on social media
Gen-Z. The Selfie Generation. iGen. There are many names for the age bracket of people born between 1996 and 2012. While Facebook and YouTube…
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Clubhouse, Revolutionising Social Networking
Clubhouse is a place to meet with friends and with new people around the world to tell stories ask questions, debate, learn and have…
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Instagram Marketing: 10 Steps to Reach Your Business Goals Via Instagram
Instagram boasts of more than 1 billion active users every month, and more than 500 million active users every day. Given the large number…
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How to Measure Your Social Media Success: Go Beyond RoI
Social media comes with a lot of touchpoints and data to analyse. From impressions, reach, clicks, likes, comments to followers, conversion, sales, response time,…
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Social Media Minefield During Covid-19: 8 Types of Content You Can Post Without Worry
While some companies and influencers came under fire for tone-deaf content on social media, and others pulled back on all promotional content to ensure…
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Micro Influencers: Setting New Standards For The Future
Micro influencers are categorised as social media influencers or bloggers with a significantly lower amount of followers than some of the biggest names in…
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What’s the difference between Marketing and PR?
To the communications professional, it is obvious how marketing and PR differ, but it is not as obvious to somebody who’s not. PR manages reputation through…
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Social Media from Strategy to Channel
Despite social media forming a part of day-to-day life, some businesses have still been very slow to establish a social presence due to a…
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Live Streaming as a Marketing Tool
Live-Stream video and video mobile applications have taken off in popularity in the past two years. Periscope, Meerkat and Snapchat are making It easier…
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How to Use Social Media to Build Your Personal Brand
The concept of personal branding has been around for years, and is becoming more and more relevant. Modern audiences are deeply inclined to trust…
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PR & Social Media Top Tips for using Facebook
Facebook can be an ideal option for your digital relations campaign; however it’s important to ensure that your content is consistent and aligned with…
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Social Media | Are You an Instagram Junkie?
Since its launch in 2010, Instagram has taken the app world by storm and made every man and his dog an expert photographer. Recently…
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London Fashion Week & Social Media: marketing match made in heaven
From Friday 12 until Tuesday 16 February London played host to some of the biggest names in fashion, arts and culture for London Fashion…
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Social Media | Are You an Instagram Junkie?
Since its launch in 2010, Instagram has taken the app world by storm and made every man and his dog an expert photographer.
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Social Media & PR: Top Tips for Facebook PR
Facebook can be an ideal option for your digital relations campaign; however it’s important to ensure that your content is consistent and aligned with…
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Social Media PR | Twitter: Are You Faking It?
Are your followers the real deal or are you buying your way to the top? Here’s a great infographic analysing the ‘Fake Follower’ Industry…
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