Barcelona Principles 4.0: What PR Professionals Need to Know Now
For most experienced communications professionals, there is nothing radical here. The principles refine and reorder what many teams should already be doing. But something…
Read MorePR & Professional Development
Building Bridges and Navigating Polarisation – Futureproofing PR
Designing Culture for the Remote Era
Remote work was an afterthought. In the UK, only 4.7% of employees worked mainly from home, according to the Office for National Statistics—roughly 1.7…
Read More
What Cannes Lions Really Teaches PR Professionals
Yet, the pace of the week doesn’t give you much time to dwell, as the energy of the festival shifts your attention outward. I…
Read More
The New Rules of Foreign Influence: What Every PR Professional Should Know
For many PR agencies, the language of lobbying registers and regulatory compliance is familiar. But the implications of FIRS run deeper than a bureaucratic…
Read More
Facing the Mental Health Crisis in PR Head-On
That’s not a statistic pulled from thin air. It’s the stark reality captured in the latest State of Us report on mental health in…
Read More
How to Use ChatGPT for Social Media Management
Rather than replacing human expertise, ChatGPT serves as a collaborative assistant, speeding up research, enhancing content creation, and even aiding with data analysis, all…
Read More
How to Use ChatGPT for Media Relations
However, using ChatGPT effectively is not about handing over your job to an LLM (Large Language Model) – the key is how you prompt…
Read More
Why Gen Z Thinks Differently About the Future of Public Relations
For some, it’s a clash of styles. For others, it’s a strategic advantage waiting to be unlocked. The latest USC Global Communication Report lays…
Read More
A journey of lifelong learning: Cultivating Curiosity
‘Just like exercise keeps our muscles fine-tuned and ready for action, curiosity does the same for our mind’ – Garrett Moon For Steve Jobs…
Read More
What Can Interns Teach Seasoned Professionals?
The adage “age brings wisdom” holds undeniable truth. However, in today’s workplace, wisdom doesn’t flow solely from the older generation to the younger. The…
Read More
Understanding Human Behaviour: The DISC Approach
Understanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
Read More
The Century of the Self: Insights for PRs today
I recently had the opportunity to watch “The Century of the Self,” a compelling documentary series produced by the BBC in 2002, directed by…
Read More
The Ultimate Guide to Securing PR Internship
As someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to…
Read More
A basic guide to writing professional emails
Email is one of the most widely used forms of written communication in the workplace because of its speed and efficiency. But only a…
Read More
5 Tips for Becoming a Better PR in 2023
In today’s hyper-digital world, consumer needs are ever-changing and the trust meter for brand messaging is on the decline. Public relations become more important…
Read More
The reasons why I love working in PR
According to a 2021 survey by Capterra, more than a fifth of UK employees (21%) like their job or employer less than they did…
Read More
Top courses for PR and communications professionals
Professional courses help you gain theoretical knowledge, which helps you be a better practitioner. It also shows employers that you are passionate about the…
Read More
Top conferences for PR professionals
Conferences are a good way to network with a large number of professionals in your industry in a short time. Given PR is a…
Read More
Five skills needed by today’s PR professional
The business world is in a state of constant flux. To stay relevant, and to succeed, we must gain, cultivate and sharpen key skills….
Read More
The Do’s and Don’ts of Professional Networking
Professional networking has evolved greatly over the last few years, as the pressure mounts for an ever-increasing need for influential contacts, the right insight…
Read More
PR Professionals: Time Tracking
PR professionals: There’s never been a better time to start tracking your hours “We don’t track time.” This is the stance some organisations still…
Read More
Follow us