OBJECTIVE:

To promote the conference ‘Prospects of European Multiculturalism: The Azerbaijani Model of Inter-Faith Dialogue and Tolerance’ held at Portcullis House, Westminster to UK and international audiences in the lead up to Inter-Faith Week.

CAMPAIGN:

Curzon PR’s communications strategy focused on targeting UK and international press outside of Azerbaijan in order to increase presence on the international stage and promote the Azerbaijani model of inter-faith dialogue to new audiences. This involved a media relations campaign, as well as inviting members of The House of Commons, House of Lords and British Foreign and Commonwealth Office, Think Tanks and Business Executives

RESULTS:

Media coverage was secured in a number of media outlets including religious press and international affairs press, both print and digital. Guests who attended included key parliamentary figures from The House of Commons, House of Lords and British Foreign and Commonwealth Office, including Lord Fraser of Carmyllie and HE Ambassador Fakhraddin Gurbanov.