Brand Strategy: Why branding matters
If you ask marketing agency professionals about their biggest challenge, the one answer you are likely to get is: How to convince clients and…
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How to republish your media coverage – without breaking the law
Your company has secured media coverage. You may be keen to share on your website and social media, however, the excitement can soon turn…
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A Gen-Z’s take on how to genuinely connect with them on social media
Gen-Z. The Selfie Generation. iGen. There are many names for the age bracket of people born between 1996 and 2012. While Facebook and YouTube…
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Even if you are not rainbow washing, your pride marketing campaigns can come under fire
June is pride month when many brands run marketing and PR campaigns showing their support for the LGBT+ community. For the last few years,…
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Data analytics, bringing true agility to public relations
Imagine driving a car without a dashboard. You would not know if you are running out of fuel, driving at a high speed or…
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Clubhouse, Revolutionising Social Networking
Clubhouse is a place to meet with friends and with new people around the world to tell stories ask questions, debate, learn and have…
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How to beat zoom fatigue
Zoom fatigue is real. Too much screen time drains us both physically and emotionally. It is because this type of communication is difficult for…
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Strategic Public Relations: How to develop your PR strategy
A good PR strategy should map where you currently are, where you want to be and how you aim to get there. It is…
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As competition heats up, how can Clubhouse keep ahead of the social audio field?
Clubhouse, the audio-only social media platform exploded in popularity when it came out in 2020. Almost every other social media tech company out there…
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Cool things you likely didn’t know you could do with your PR tech stack
Whether you work in-house or at an agency, most of us use some of the same tools across the PR industry, from Gorkana’s media…
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Projects replace retainers in the PR industry – but at what cost
“Public relations involves relationships. The relationships that attract the most attention involve stakeholders and the media. Yet the most challenging and vital relationships are…
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Taking control of your PR career
PR is a growing industry around the world. Business leaders are recognising the impact of reputation on a company’s bottom line, especially in the…
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PR podcasts you should listen to in 2021
One of the job responsibilities as a public relations professional is to horizon scan — to be aware of news and commentary about the…
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Top courses for PR and communications professionals
Professional courses help you gain theoretical knowledge, which helps you be a better practitioner. It also shows employers that you are passionate about the…
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Top PR blogs you should be reading
With the growth of blogging and its benefit to companies, blogs are competing with media houses to provide high editorial quality content via their…
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Top conferences for PR professionals
Conferences are a good way to network with a large number of professionals in your industry in a short time. Given PR is a…
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10 books every corporate communications professional should read
Today a reader, tomorrow a leader.” – Margaret Fuller, feminist writer and journalist 1. How to Win Friends and Influence People by Dale Carnegie…
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How much does PR cost? Breaking Down Public Relations Pricing
How much do pr agencies charge? You can either hire an in-house professional(s), contract a freelancer, or choose between a boutique firm or a…
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The ultimate guide to writing PR briefs
A PR Brief Helps you clarify what you want Before you spend thousands of pounds in hiring external help, you should get clear on…
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How to attract and retain diverse talent
The business case for diversity Not all companies have specific recruitment practices in place to ensure diversity. Not all companies are still entirely sure…
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How to reduce email stress
Email stress is the increase in stress level and an elevated heart rate that most people experience when dealing with work emails. A study…
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Choosing the right PR firm: what you should look for when hiring a PR agency
1. Company’s culture The basics Some things are given when looking for any business collaboration. For example, you want an agency that is professional…
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An insider’s guide to engaging with a PR agency
In these uncertain times, agility is a key survival technique and hiring a PR firm allows you to dial up or down your PR…
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The TikTok Algorithm: How to Have Your Videos Shown on the ‘For You’ Feed
TikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
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11 Lessons Learned in 11 years
Today marks the 11th year of Curzon. We were founded in 2009 – before Uber, Instagram, Alexa, and Zoom. Over the years, we have…
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Why Traditional Media Still Matters in the Digital Age
Digital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
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YouTube Marketing: 6 Steps to Running a YouTube Channel for Your Business
Why Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
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Instagram Marketing: 10 Steps to Reach Your Business Goals Via Instagram
Instagram boasts of more than 1 billion active users every month, and more than 500 million active users every day. Given the large number…
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Dr Sara Nasserzadeh on Connections, Relationships & Inclusivity in Remote Work
The COVID-19 pandemic has forced a sudden economic shift from physical to digital. Beyond the immediate fallout of the crisis, it has become clear…
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Facebook Marketing: 5 Best Tips for Cost-Effective Lead Generation on Facebook
Marketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
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