PR Metrics: How to measure PR
Professionals in PR and communications are under increasing pressure to justify the value their work provides to a company and its brand. Discrepancies and…
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Managing a remote team
Top tips for the successful management of a remote team – from those who do it! There’s a lot to be said for working…
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Understanding Sustainable Marketing
Over the years, the idea of an ideal business model has undergone various changes. At its core, a company’s success is still dependent on…
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Meet Yuga –Curzon’s new graphic designer
It’s now been a few weeks since Yuga Thavarasa, our newest team member, joined Curzon PR as a graphic designer. Although the last few…
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Public relations in the Web3 age
Although the public relations industry has encountered a great deal of change in a relatively short space of time, compared with what’s to come…
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Five reasons to consider moving from journalism to PR
For almost all my career, I’d been a journalist, with lead roles at the likes of Saga and Reader’s Digest and writing for everyone…
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How to successfully pitch stories to broadcast media (Radio & TV)
Coverage in broadcast media is the Holy Grail for any PR expert. But pitching to producers and reporters can be a mammoth task, given…
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How to get a guest spot on a Podcast
Podcasting is a great way to reach an audience who has actively sought out the subject being discussed. That’s why securing guest slots for…
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What it’s really like to work for an international PR agency
Here at Curzon PR, we work remotely — we always have, even pre-pandemic. This is because we have team members and clients all over…
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Delivering Value to Clients through Public Relations
In today’s PR industry, experts are constantly charged to ‘think outside the box’ and dare to be different in the delivery of service to…
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Public Relations in the Age of Digital Disruption
Many years ago, no one would have imagined the possibility of paying for an item in a shopping mall with a wristwatch, or a…
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Dealing with Crisis Communications Today
For business owners all over the world, communication is one of the most challenging aspects of managing a business. It doesn’t matter if you’re…
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Data: The Lifeblood of PR
As the global data industry expands exponentially, digital customers have become the new oil. The current value of the data economy is expected to…
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The vital role of PR in space exploration
Humans have been exploring space for more than 60 years. When the Union of Soviet Socialist Republics (USSR), launched Sputnik on October 4, 1957,…
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Five ways to effectively use hashtags for PR campaigns
In the first part of this article, we looked at the benefits of hashtags in PR, following its journey from twitter to other Social…
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The benefits of hashtags in PR
Hashtags have become a big part of public relations social-media outreach, in recent years. Nearly all PR campaigns can benefit from their intelligent use…
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Branding Tips: How to successfully rebrand your business
A marketing strategy that involves changing a company’s corporate image, organisations can rely on rebranding when developing a new name, logo or related visual…
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How to do media outreach properly
A PR agency is only successful if it can generate coverage for itself and its clients. And it can only achieve this if it…
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The reasons why I love working in PR
According to a 2021 survey by Capterra, more than a fifth of UK employees (21%) like their job or employer less than they did…
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What are the basics of project management?
Project management in the digital era has evolved so much that it almost feels like a new dawn — especially following the COVID-19 pandemic….
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Much ado about NFTs and the Metaverse in the marketing world
Technology has evolved at a breakneck pace. We’re witnessing breakthroughs and innovations that were previously unimaginable. The metaverse is a unique, immersive virtual environment…
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The issues of data privacy in marketing
Businesses’ ability to promote their products and services has been transformed by Internet technology. Interacting with consumers is so much easier and there is…
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How to manage difficult conversations over virtual calls
The incident at Better.com, where more than 900 employees were laid off over a three-minute Zoom call, brought this sensitive issue to the forefront…
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Ten tactics PRs should use to achieve great investor relations
Whether your client is preparing for a financing round, an acquisition or initial public offering, compelling investor relations and public relations strategy are core…
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Easy ways to use social media to boost the reach and engagement of your PR
With the deluge of content that audiences are bombarded with these days, PR agencies must always be on the lookout for new methods for…
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Why professional research is crucial to a successful PR campaign
Good PR is built on fact-finding and it is only by knowing your client and their field of interest thoroughly that you can inform…
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Why good written content is vital for your brand
Every organisation has a story to tell, but how well they are able to communicate it can drastically affect their level of success. Well-written,…
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How technology can simplify your PR
Katelynn Sortino of Prezly talks to communications expert, entrepreneur, podcast host and award-winning writer Christopher Penn. Find the right tools for your needs There’s…
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Public Relations strategy for start-ups
Here are seven tips for PR agencies looking to create a strategy that will help their start-up clients skyrocket to success. It’s not about…
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How to improve brand reputation through impact investment
The purpose of finance is to connect those that have to those that need.” -Jingdong Hua, Treasurer and Vice-President of the World Bank Group…
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