Objectives: Curzon PR has been working on Trade & Investment Promotion for the Biscay region in Spain. Our activities include generating a strategic proposition to achieve the communication goals and position Biscay as an attractive region for start-ups, investment and financing.
Government Relations, Political Consulting & Public Affairs
Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets.
Our Unique Offering
Our Government Relations, Political Consulting & Public Affairs practice helps governments and political leaders build their profile, attract inward investment, build their soft power and protect their reputations.
Our Unique Approach
In order to achieve your objectives, Curzon PR will create a strategic communication and PR campaign in three Phases:
Phase 1 - Assessment and Strategy Development
Our strategic approach will be bespoke to the specific objectives.
We start the project by interviewing key stakeholders. Once we understand different stakeholders’ requirements, we then develop a creative and strategic framework to ensure success, including research, strategy, planning, delivery, measurement and evaluation.
Phase 2 - Delivery and Evaluation
We harness insights, data, and creative thinking to create smart communications that reach the right audience with the right message, right channel to achieve the right impact.
Once we have set up the strategic framework, we will start to implement the services aligned to your objectives and requirements.
Phase 3 - Knowledge transfer and Capacity Building
The last phase of the majority of our projects consists of knowledge and skills transition.
We will advise and support you in building a robust communications team as we transfer skills, knowledge and processes to the client as an investment in their in-house talent.
Our Experience
Trade & Investment
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Spain | Bilbao Biscay Promotion
Project location/Country: London
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Chinese Government | Trade Conference
Project location/Country: London
Objectives: Curzon PR acted for the Chinese Government, on behalf of Cangzhou Bohai, and executed and co-hosted a China-UK Trade and Investment Conference to present the far-reaching opportunities to UK businesses. Cangzhou Bohai New Area in Hebei province is one of the biggest growth areas in Northern China.
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Malaysia (Friends of Barisan Nasional)
Project location/Country: London
Objectives: Curzon PR was tasked with the inauguration of Friends of Barisan Nasional UK (FBN UK), an initiative enhancing private sector bilateral trade relations between Malaysia and the UK, at a luncheon at the House of Lords, to ensure high-level political, business and media attendance.
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Guinea Conakry | Invest in Guinea
Project location/Country: London
Objectives: Curzon PR was tasked with raising the profile of Guinea and its investment potential to foster cross-continental relations and generate regional publicity and awareness of Guinea’s business opportunities. Curzon PR created a strategic media relations campaign as well as branding and event management for two events – A mining code briefing at the Royal Horseguards Hotel, which was followed by the Invest in Guinea Conference at the Westbury, Mayfair.
Arts & Culture
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Russian Art week
Project location/Country: London
Objectives: Ahead of the UK-Russia Year of Culture in 2014, the online portal Russian Art + Culture selected Curzon PR to work on strategy and support for the third edition of its popular Russian Art Week in 2013. Curzon PR was appointed to increase brand awareness and build relationships with notable art collectors for their exhibition.
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Maslenitsa in London
Project location/Country: London
Objectives: Curzon PR conducted a comprehensive media campaign disseminating unique messages to the individual niche sectors relevant to the festival’s satellite events. These included arts and culture, literature, theatre, music, architecture, family-oriented, religious and culinary. Our activities were directed to the London based Russian diaspora as well as national newspapers across print, media and broadcast.
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Canada | Creative Saskatchewan
Project location/Country: London
Objectives: Creative Saskatchewan is a Canadian government agency that was set up to boost the awareness of Saskatchewan’s creative talent. The ‘Saskatchewan’ exhibition, in London, reflected and celebrated the immense artistic, cultural and ethnic diversity that has long characterised the art of Saskatchewan, Canada. Curzon PR created a media relations campaign to support their first UK exhibition.
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Japan | Hyper Japan
Project location/Country: London
Objectives: Curzon PR was commissioned by the Japanese government on behalf of HYPER JAPAN to manage all public relations and strategic communication activities in the UK, including increasing ticket sales for their Japanese cultural events in a bid to establish a strong presence within the UK. HYPER JAPAN is the largest Japanese culture festival in Europe. -
Ukraine | Kiev International
Project location/Country: London
Objectives: Kiev was hosting two international events in 2012 – the UEFA cup and their inaugural International Biennale of Contemporary art. They were keen to build awareness of Ukrainian Contemporary art and Kiev as a cultural hub. Curzon PR was tasked with re-branding the city of Kiev as a destination for arts and culture in Europe through strategic place branding. -
Bahrain | Art Bahrain - ARTBAB
Project location/Country: London, Bahrain
Objectives: International art fair, Art Bahrain, provides local artists with a global platform to showcase the very best in Bahraini art, stimulating creativity and opportunity for the local arts industry by connecting Bahrain to the global art world. Curzon PR was tasked with raising the profile of the inaugural art fair taking place in Manama, Bahrain, in both the GCC regions and international press.
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South Korea | A Soldier’s Tale
Project location/Country: London
Objectives: A Soldier’s Tale celebrated 130 years of diplomatic relations between the UK and Korea and commemorated the Korean War, or ‘The Forgotten War’. Organised by ISKAI Art, the Contemporary art exhibition was held at London’s Asia House. BBC broadcaster Mishal Husain opened the exhibition in the presence of HE the Korean Ambassador. Curzon PR was tasked with media relations and event management of the exhibition.
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Azerbaijan Government (Inter-faith Conference)
Project location/Country: London
Objectives: Curzon PR worked with the Azerbaijani government to promote Azerbaijan as a tolerant and peaceful nation. Our activities included setting up a conference – ‘Prospects of European Multiculturalism: The Azerbaijani Model of Inter-Faith Dialogue and Tolerance’. The conference was held at Portcullis House in Westminster and attracted the UK and international audiences in the lead up to Inter-Faith Week.
Experts
