Objectives: No-One is an Israeli-Ukrainian film about a KGB general in Crimea during the collapse of the Soviet Union. Set during the 1991 failed August putsch that marked the spectacular end of Mikhail Gorbachev’s presidency, NO-ONE is essentially a family melodrama that unfolds against the backdrop of a political drama. Curzon PR works on the exclusive private screening and media relations of the movie in London.
Arts & Culture PR
Curzon PR is a globally focused public relations and marketing communications consultancy specialising in strategy at the nexus of developed and growth markets.
Our Unique Offering
We have over a decade of global experience in strategic communications for Arts & Culture.
Our team of globally based consultants bring local insight and global perspective to ensure integrated and consistent communication across different cultures and nations with a focus on delivering exceptional results.
Our Unique Approach
In order to achieve your objectives, Curzon PR will create a strategic communication and PR campaign in three phases:
Phase 1 - Assessment and Strategy Development
Our strategic approach will be bespoke to the specific objectives.
We start the project by interviewing key stakeholders. Once we understand different stakeholders’ requirements, we then develop a creative and strategic framework to ensure success. The framework includes research, strategy, planning, delivery, measurement and evaluation.
Phase 2 - Delivery and Evaluation
We harness insights, data and creative thinking to create smart communications that reach the right audience with the right message and the right channel to achieve the right impact.
Once we have set up the strategic framework, we will start to implement the services aligned to your objectives and requirements.
Phase 3 - Knowledge transfer and Capacity Building
The last phase of the majority of our projects consists of knowledge and skills transition.
We will advise and support you in building a robust communications team as we transfer skills, knowledge and processes to the client as an investment in their in-house talent.
Our Experience
Film
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No-One Film
Project location/Country: London
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Cake
Project location/Country: London
Objectives: Curzon PR organised the red carpet world premiere of ‘CAKE’ – an independent film by award-winning Pakistani filmmaker Asim Abbasi.
Bringing something new to Pakistani Cinema, Asim Abbasi played on the subtleties and nuisances of everyday family life. The film’s leading characters are played by celebrated Pakistani actors and actresses. -
The British Film Institute (BFI)
Project location/Country: London
Objectives: Curzon PR was tasked with communication strategy of spreading the word to companies looking to give their next event the red-carpet treatment at the British Film Institute. The British Film Institute has hosted many memorable moments in the UK’s cinematic history for more than 50 years.
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Oscar winning | Saving Face documentary
Project location/Country: London
Objectives: Mohammad Jawad, a humanitarian plastic surgeon, was the subject of the Oscar-winning documentary. Curzon PR was brought on board to promote Mr Jawad’s humanitarian work, using the documentary as a vehicle to raise awareness of acid burn victims and to encourage funding for an acid burn foundation.
Visual Art
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Canada | Creative Saskatchewan
Project location/Country: London
Objectives: Creative Saskatchewan is a Canadian government agency that was set up to boost the awareness of Saskatchewan’s creative talent. The ‘Saskatchewan’ exhibition in London reflected and celebrated the immense artistic, cultural and ethnic diversity that has long characterised the art of Saskatchewan, Canada. Curzon PR created a media relations campaign to support their first UK exhibition.
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Russian Art Week
Project location/Country: London
Objectives: Ahead of the UK-Russia Year of Culture in 2014, the online portal Russian Art + Culture selected Curzon PR to work on strategy and support for the third edition of its popular Russian Art Week in 2013. Curzon PR was appointed to increase brand awareness and build relationships with notable art collectors for their exhibition.
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Ukraine | Kiev International
Project location/Country: London
Objectives: Kiev was hosting two international events in 2012 – the UEFA cup and their inaugural International Biennale of Contemporary Art. They were keen to build awareness of Ukrainian contemporary art and Kiev as a cultural hub. Curzon PR was tasked with re-branding the city of Kiev as a destination for arts and culture in Europe through strategic place branding.
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Israel | Museum of the Jewish Soldier in WWII
Project location/Country: Israel
Objectives: The Museum of the Jewish Soldier in World War II in Latrun, Israel, is an international research and education hub and teaches visitors about the contribution of Jewish soldiers in the Second World War. Curzon PR created an international media relations campaign and provided digital strategy for the museum. Curzon PR also worked on event management for the UK launch of the Friends of the Museum, which was held in Parliament in 2014.
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Bahrain | Art Bahrain - ARTBAB
Project location/Country: London, Bahrain
Objectives: International art fair, Art Bahrain, provides local artists with a global platform to showcase the very best in Bahraini art, stimulating creativity and opportunity for the local arts industry by connecting Bahrain to the global art world. Curzon PR was tasked with raising the profile of the inaugural art fair taking place in Manama, Bahrain, in both the GCC regions and international press.
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South Korea | A Soldier's Tale
Project location/Country: London
Objectives: A Soldier’s Tale celebrated 130 years of diplomatic relations between the UK and Korea and commemorated the Korean War, or ‘The Forgotten War’. Organised by ISKAI Art, the contemporary art exhibition was held at London’s Asia House. BBC broadcaster Mishal Husain opened the exhibition in the presence of HE the Korean Ambassador. Curzon PR was tasked with media relations and event management of the exhibition.
Festivals
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Maslenitsa in London
Project location/Country: London
Objectives: Curzon PR conducted a comprehensive media campaign disseminating unique messages to the individual niche sectors relevant to the festival’s satellite events. These included arts and culture, literature, theatre, music, architecture, family-oriented, religious and culinary. Our activities were directed to the London, based Russian diaspora as well as national newspapers across print, media and broadcast.
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Japan | Hyper Japan
Project location/Country: London
Objectives: Curzon PR was commissioned by the Japanese government on behalf of HYPER JAPAN to manage all public relations and strategic communication activities in the UK, including increasing ticket sales for their Japanese cultural events in a bid to establish a strong presence within the UK. HYPER JAPAN is the largest Japanese cultural festival in Europe.
Literature
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Russia | Read Russia
Project location/Country: London
Objectives: Read Russia was launched by The Boris Yeltsin Presidential Centre to celebrate Russian literature and book culture in London, New York and Moscow. Through innovative programs and events, supporting the English-language translation and publication of Russian works, Read Russia provided international audiences with fresh opportunities to engage – in person, on-screen and online – with Russia’s literary leaders and heritage. Curzon PR was tasked with media relations and event management of the events.
Experts
