Digital

With the exponential growth of the digital market in recent years it is essential for any brand to have a website. It is a primary source of information about your brand and the products or services you provide for your potential customers as well as existing customers.

A effective website is a strong tool for your marketing and contributes to the following:

1. Online Presence 24/7

Having a website means customers are always able to find you anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need.

2. Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between you and your customers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers.

You can even upload promotional videos to really engage your customers and sell your brand’s products and services in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers.

3. Credibility

In today’s digital world there is an expectation for any reputable brand to have some kind of online presence. Having a easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience from your brand.

4. Reaching a Wider Audience

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your brand and as such, is now a potential customer.

5. Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your website.

The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your brand such as events, promotions and new services or product.

6. Publicity & Advertising

• Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase.
• Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

7. Online Competitors

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

8. Growth Opportunity

Websites in general are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in future.

9. Build Your Reputation

Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.

How does SEO Benefit My Brand?

1. SEO helps create user-friendly websites

SEO helps brands to create faster, smoother and more user-friendly websites. Although most people think it is only about optimising for search engines, SEO is also about improving user experience too.

Well-structured, clean and uncluttered websites compel a casual visitor to stay on the site longer, thereby decreasing ‘bounce rate’ (the percentage of visitors who navigate away from the site after viewing only one page) and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps readers happy, as they are more likely to answer questions and help them find what they are looking for.

2. Brings in more customers

• The main reasons for having a website is to stand out from your competition and increase your customer base.
• SEO helps bring in customers who are actively seeking to find your product or service.

3. Higher conversion rates

SEO-optimised websites load faster, are easy to read and surf and will display properly on almost all devices, including mobiles and tablets.

Websites that are easy to read and navigate are more likely to grab and hold attention, with readers more likely to become loyal customers, subscribers and returning visitors.

4. Builds brand awareness

One of the benefits of getting higher rankings on search engines is building brand awareness. When your site appears on the first page of search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term than brands that don’t have a strong web presence.

This is why brands that want to build better brand awareness invest in SEO – to gain top rankings for the key terms related to their brand.

5. Helps bypass competition

An SEO-optimised website will attract more customers from local searches, as customers looking for your product or service are more likely to find your website on the first few pages of search results than non-optimised websites.