HYPER JAPAN, which celebrates Japanese culture and cuisine, has brought Curzon PR to promote its upcoming London Christmas market.

The agency will raise the profile of HYPER JAPAN, which is produced by Cross Media, and its Christmas Market festival, which takes place from 27 to 29 November at London’s Tobacco Dock promoting the “best of Japan” and showcase “J-Culture” to shoppers.

Curzon PR MD Farzana Baduel said: “HYPER JAPAN is a really exciting client for Curzon PR to be working with. We specialise in the storytelling of different cultures so the team and I are looking forward to sharing the enthusiasm of J-culture with London.”

Kazuhiro Marumo, MD at CROSS MEDIA, added: “Our appointment of Curzon PR is made with full confidence as they showed a passion for our brand and have a great reputation in London’s cultural sector.”

HYPER JAPAN 2015, the most recent HYPER JAPAN festival, finished in July with 86,000 participants throughout three days.