London-based global strategy and communications firm Curzon PR will be handling media relations for Championing Social Care’s upcoming initiative, Care Home Open Week, which will be held from 27th June to 3rd July 2022. 

Championing Social Care aims to raise awareness of the social care industry’s importance to society. Care Homes Open Week seeks to highlight and celebrate the important work of care homes and their staff and connect them with their community. 

The initiative comes during a time of increasing reliance and burden on the care sector, marked by the COVID-19 pandemic and widespread social care staff shortages.

Farzana Baduel, Founder and CEO of Curzon PR, said, “We are delighted to be working with Care Home Open Week. The past few years have shown the importance of the sector’s contribution to our society and we hope our work, in a small way, can help highlight and celebrate that.”

Mitesh Dhanak, Chair of the Organising Committee of Championing Social Care, and Founder of Precious Homes said, “85% of the care homes who participated in last year’s Care Home Open Week agreed that the initiative helped promote their facilities and services. Through Curzon PR’s media relations offering, we hope to build on this success and gain national awareness for the value of social care.”

Curzon PR has previously also handled media relations for internationally renowned charities such as Right to Play and The Wave Project.