OBJECTIVE

Curzon worked with Ensemble Productions to support the annual Festival Maslenitsa. Held under the auspices of the Mayor of London, Boris Johnson, the Greater London Authority, the Ministry of Foreign Affairs of the Russian Federation and the Embassy of the Russian Federation in London, it featured a week of cultural events culminating in a festival at Trafalgar Square. Curzon’s goal was to establish Maslenitsa as the preeminent Russian cultural event in the UK, promoting cultural exchange in the run up to the 2014 UK-Russia Year of Culture and the Sochi Winter Olympic Games. Curzon’s services included strategy, media relations and digital relations.

CAMPAIGN

Curzon conducted a comprehensive media campaign disseminating unique messages to the individual niche sectors relevant to the festival’s many satellite events. These included arts and culture, literature, theatre, music, architecture, events listings, family-oriented, religious, culinary, Russian Diaspora, London-focused as well as national outlets across print, media and broadcast.

RESULTS

Doubling the amount of coverage achieved the year before, Curzon secured top-tier international exposure in print, digital and broadcast media including The Times, The Telegraph, The Guardian, and Condé Nast Traveller as well as exclusive coverage by Channel 4 News and Euronews.