Our Approach
At Curzon, we are dedicated to understanding your vision to successfully build your brand. Our philosophy is simple; we are here to distinguish your brand from the competition. Our creative team are able to develop a visual aesthetic that significantly differentiates you in the market, strengthening your position and exciting current and potential customers.
We invest in your brand ensuring that you are able to adequately use the visual materials created, by giving you guidelines and rules of best practice for implementation after the completion of a project.
Our Branding Services Include:
- Brand Audit
- Defining Brand Messaging And Direction
- Development Of Brand Identity
- Full Collateral Delivery
Our in-house creative analysts deliver a full brand audit to understand your current positioning and, more importantly, where you need to be. We undertake extensive research to deeply understand your competitive landscape and your target market.
This level of intelligence and strategic insight helps us to effectively create stronger visual branding.
We understand brands grow with people and are multi-generational, therefore we use trend forecasting and evaluate sector-specific best practices to make sure your brand is not simply a brand for today but one that can adapt to changes in the market of the future.
Our clients do not simply walk away with a logo or website design, the brands we develop have personality and longevity reflecting your values and objectives.
We understand that the strongest brands are those that appeal to the audience. We work tirelessly to create new brands and invigorate existing brands, building their credibility by striking an emotional chord with your customers. Our visual team lay the creative foundations enabling you to tell your brand story.
Our Clients
- Constantine Law
- GatherApp
- Indian Art Week
- ArtBAB, Bahrain
- 12 Hay Hill
- DLF
- Apollo
- Mystetskyi Arsenal, Kiev
- Invest in Guinea Conakry
How Can Branding Benefit You
There are a multiple benefits a strong brand can bring:
1. Recognition and loyalty
- The main benefit of branding is that customers are much more likely to remember you when they are looking to purchase a product or service.
- A strong brand name and logo/image helps to keep your brand in the minds of your potential customers.
- If your brand sells products that are often bought on impulse, a customer recognising your brand is more likely to trust you than unfamiliar products.
- If a customer is happy with one of your brand’s products or services, branding will help to build customer loyalty across your brand’s products and services.
2. Image of experience and reliability
- A strong brand creates an image of being well established and well known.
- A known brand is more likely to be seen as having experience across its products or services and will generally be seen as more reliable and trustworthy than an unknown brand.
3. Often leads to the sale of multiple products/services
- If you have a strong brand, it allows you to link together different products or services you provide.
- You can put your brand name on every product or service you sell, meaning that customers for one product or service will be more likely to buy others from you.
Buyer's Guide
This document is designed to provide prospective clients with a short guide to the acquisition of our Branding Service – what it is, how it can benefit your brand, how Curzon PR can support you, what the process involves, as well as timelines and deliverables.
