UK Soft Power: the UK ranks second in soft power, but could it lose its position soon?
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
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Five of the Biggest PR Trends in 2024
As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
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The Importance of Ethics in Public Relations
Whilst journalists are considered an integral part of upholding democracy by holding those in power to account, the PR world can be deemed the…
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10 books every corporate communications professional should read
Today a reader, tomorrow a leader.” – Margaret Fuller, feminist writer and journalist 1. How to Win Friends and Influence People by Dale Carnegie…
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How much does PR cost? Breaking Down Public Relations Pricing
How much do pr agencies charge? You can either hire an in-house professional(s), contract a freelancer, or choose between a boutique firm or a…
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The ultimate guide to writing PR briefs
A PR Brief Helps you clarify what you want Before you spend thousands of pounds in hiring external help, you should get clear on…
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CEO Profiling: 10 Ways Top CEOs Build Their Personal Brands
CEO Profiling Positively Impacts Bottom Line With the rise of social media and people’s increasing expectations from leaders to be transparent, accessible, and purpose-driven,…
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The History Of PR
This blog details the remarkable story of the PR business; of how the industry grew from the inside of Edward Bernay’s New York office…
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