In today’s complex media environment, a well-crafted strategy is key to success. Our blog explores the essential components of strategic communications, from developing core objectives to effective messaging frameworks. Learn how data-driven insights, stakeholder mapping, and strategic analysis can help you navigate the competitive landscape, enhance brand reputation, and achieve long-term business goals. Discover how investing in a robust strategy can unlock new opportunities, align internal and external communications, and drive sustainable growth
Historically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…
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These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
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The scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…
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What Is a Communications Strategy? At its core, a communications strategy (often referred to as a “comms strategy”) is a structured plan outlining how…
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Enter the Oregon Highway Division with a plan that sounded better in theory than in practice. The idea? Blow up the whale with dynamite…
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Internal communications play a pivotal role in aligning employees with the organisation’s goals and objectives. It is a communication system that ensures every individual…
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1) Industry expertise Similarly to marketing, the PR work done for an organisation that operates business-to-business (B2B) would have different aspects from PR activities…
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Crispin Manners, a PR agency veteran and author, has developed a blueprint for agencies that aspire to grow. In this blog, we’ll delve into…
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The Characteristics of a Professional Professionalism is knowing how to do it, when to do it, and doing it. – Frank Tyger The Oxford…
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The public sphere is a vibrant and ever-changing realm where thoughts and opinions on various issues continually evolve. Within this dynamic environment, public relations…
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In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
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What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
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As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
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Strategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
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Have you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
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1) Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates & Advita Patel Book Summary: In “Building…
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In today’s PR industry, experts are constantly charged to ‘think outside the box’ and dare to be different in the delivery of service to…
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Good PR is built on fact-finding and it is only by knowing your client and their field of interest thoroughly that you can inform…
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The purpose of finance is to connect those that have to those that need.” -Jingdong Hua, Treasurer and Vice-President of the World Bank Group…
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The Fifth Industrial Revolution (the combination of humans and machines in the workplace), along with artificial intelligence, the internet of things and big-data learning…
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A good PR strategy should map where you currently are, where you want to be and how you aim to get there. It is…
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The visual arts are powerful, reaching both elites in cultured cliques, and the man on the street. Whether sipping Champagne in a sophisticated gallery…
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Outlining A Purpose Here are some examples of results that organisations wish to achieve with a good communications strategy: A deeper understanding of the…
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Like a lot of buzzwords flying around today, the concept of Cultural Diplomacy can seem at once straightforward and yet elusive. What exactly is…
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