Live Streaming as a Marketing Tool
Live-Stream video and video mobile applications have taken off in popularity in the past two years. Periscope, Meerkat and Snapchat are making It easier…
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Inspiring Mavens | Peter Bowles
Peter Bowles, co-CEO and co-Founder of Dynamo PR has a wealth of experience working with brands like Microsoft, iPhone and Wii. The consumer tech expert shares…
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Google Yourself: Controlling Your Digital Narrative
Digital technology and social media have created a dual reality: – who people are in their day-to-day lives versus who they are online. The…
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Emoji Marketing: Speaking a New Language
Face with tears of joy, grinning face with smiling eyes, shrug… you’d be excused for not knowing their names but you have certainly seen…
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The Value of a Diverse Workplace
The recent State of PR report by the Chartered Institute of Public Relations found that most PR professionals are in agreement, that campaigns carried…
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What Great PRs Do Differently
Great PR practitioners lead the way and are often recognized as influencers in their field. We know that PRs should be creative, have the…
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Virtual Reality for Marketing
Innovations in technology have made virtual reality (VR), a viable medium in the last decade. Most recently VR has begun to slowly permeate into…
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The PESO Model for PR and Marketing
It has long been assumed that Public Relations is merely media relations, a mistake which could prove costly in this ever developing industry. Instead the…
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5 Tips for Pitching to Journalists
You’ve identified your client’s key messages and developed the perfect story to share with the world. Now you need to get the press interested…
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Essential Skills for the PR pro of the future
What skills does the PR pro of the future need? With more and more people entering the public relations industry, it is important that PR…
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5 Ways To Amplify Your Blog Content
When it comes to content, quality is king. Producing timeous, relevant and well researched content is the first step in creating a successful blog….
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5 PR Tips For Successful Storytelling
As a PR professional it is your job to ensure that your client’s key messages and attributes are well communicated, in order to strengthen…
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Influence v Popularity For PR Success
Creating a buzz for your business does not guarantee your organisation customers. If your aim is to build awareness, simply reaching out to bloggers…
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5 Visual Tools To Integrate Into Your Marketing Strategy
In 2015 marketers that embraced visual culture were able to successfully harness its power and secure growth for their brands online. The case for…
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Diversity: Making the PR industry more accessible
Farzana Baduel, of Curzon PR gives her point of view on the key topical issue of Diversity and Inclusion. The case for diversity in…
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5 Steps To Banish The Back To Work Blues
Despite entering a brand new year it is quite common for professionals to feel less than enthusiastic about returning to the office after the…
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Curzon PR: London Public Relations Agency
https://www.youtube.com/watch?v=F-QoirjgDmw We are passionate about PR. Subscribe to our Youtube channel: Curzon PR for insight into the world of public relations. Learn more about…
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Brand marketing: 10 experts reveal their predictions for 2016
Video production quality that makes Hollywood blush As editorial budgets in traditional media are being cut, journalists are gravitating towards working with brands to…
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5 E-tiquette tips for writing emails
Emails…the standard form of written communication for any office environment. Not only is it the go-to alternative for the phone shy amongst us, it…
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How To Keep Your Team Motivated
“Alone we can do so little; together we can do so much” – Helen Keller Many organisations follow an archaic form of team management,…
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Branding: How to use a Logo To Build Your Brand
Every business owner understands the essential to a powerful logo behind genius branding. The most successful companies are those which have unique, memorable and original branding. Branding is…
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Improve Your LinkedIn Profile To Land Your Dream Job
LinkedIn is the world’s largest business social network available to professionals. With more than 380 million registered users in over 200 countries, LinkedIn aims to connect…
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How To Use PR To Change Perceptions
Our perceptions are the culmination of our thoughts, experiences and core beliefs. We communicate according to the way we perceive things. When it comes…
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What Is Personal Branding And Why Is It Important?
In 1997, Fast Magazine published an article by Tom Peters called “A Brand Called You.” The article states, “Regardless of age, regardless of position,…
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How To Gain More Followers On Twitter
Twitter gives everyone the power to create and share ideas and information instantly – it’s a tool that should be most definitely utilised by…
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What Is PR And Why Do We Need It?
Public Relations is one of the most difficult industries and careers to explain and there’s a reason why. PR professionals are stage managers to their clients….
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How To Get An Internship within Public Relations
“Get a PR internship” is the best advice you can receive whether you are currently in university or fresh on the job hunt. PR is…
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In Need Of A Career Jump? How To Ask For A Promotion
Preparation It’s never too early to start preparing for a promotion. Whether you have a been employed for three months or three years, think…
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Public Relations Is More Than Media Relations
The only thing that can prepare you for a career in Public Relations is actually working in Public Relations. Professionals from all sorts of backgrounds ranging…
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Why Does PR Have A Bad Reputation?
It would be easy to say that PR has somewhat of a bad reputation due to the misconceptions created by the probably the most well-known…
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