#Hashtag Insights: How to use a hashtag effectively
Hashtags have become a central tool in Digital Marketing and the ‘filing system’ of the chaos we call social media. They help us navigate through…
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What’s the difference between Marketing and PR?
To the communications professional, it is obvious how marketing and PR differ, but it is not as obvious to somebody who’s not. PR manages reputation through…
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CEO Secrets: Forecasts for 2018
In this article, I would like to reveal a series of forecasts of strategic interest for corporate CEOS 2018 will be guided by a demand for high-quality experiences that…
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Branding Strategy | Dos and Don’ts
Today our Branding Strategy post we will focus on Do’s and Dont’s when communicating your brand message. The term “brand” originated as a mark…
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The strategic power of nation branding
“What’s a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple and difficult as that.”…
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The Influencer Marketing Evolution
Neilson Catalina Solutions study suggests that Influencer marketing has return on investment sixteen times higher than the average digital marketing campaign and 11x better…
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Crisis Comms 101: How to handle a PR crisis
A core part of our specialism as PR professionals lies in crisis comms. When reputation management goes wrong, we are the most valuable players…
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Trump Tales: Hiring Without Experience?
Whether it’s a London based public relations agency or the White House – hiring without experience is a consideration to be made in both…
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Why Hire a PR Agency?
Brand Identity Brands can be complex and therefore brand identity is multi-faceted. No matter how big an organisation may be, and regardless of what…
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What is Public Relations?
The Oxford English Dictionary defines Public Relations as the ‘professional maintenance of a favorable public image by a company or other organization or a…
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Measurements for PR ROI
“The only true measure of success is the amount of joy we are feeling.” – Esther Hicks Value If only measuring the return on…
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How to Write a PR Brief
Many have tried. Some have succeeded. Most have failed. Briefly – your brief should state exactly what you are looking for from your chosen…
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How To Hire The Right PR Agency
How To Hire The Right PR Agency Hiring is never easy – that is, if you want the best. So, assuming you want to…
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Corporate PR Profiling
Abraham Lincoln once said that “character is like a tree and reputation like its shadow. The shadow is what we think of it; the…
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Public Relations & The Rise Of Fake News
The communication landscape has fragmented. There is no doubt the online world has transformed the ways in which we interact, process and share knowledge….
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PR Professionals: Time Tracking
PR professionals: There’s never been a better time to start tracking your hours “We don’t track time.” This is the stance some organisations still…
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How to build your personal brand online
Making your social media account ‘private’ is hindering your career: How to build your personal brand online. I have news for you – your…
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3 Important Skills in Crisis Communications
Three Skills in Crisis Communications that Trump Needs To Know. Last week sparked another crisis communications scenario for Trump’s reputation as Twitter was ablaze…
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Five PR books you should read
After a glorious British summer many of us are coming back to work feeling relaxed and if we’re honest, a little sad that summer…
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Why Art needs Public Relations
The public are always curious to discover the latest news, with phones, laptops, televisions, apps and much more, people are able to access the…
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How to grow your Pinterest audience
How to grow your Pinterest audience It is a common misconception that Pinterest offers less value than other social channels to brands. Pinterest…
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Keyword Phrases, SEO & Content Marketing
Why Keyword Phrases Aren’t Dead for SEO and Content Marketing So why are people starting to think that SEO keywords aren’t as important anymore?…
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5 Public Speaking Tips For Introverts
Public speaking is a daunting concept for most, If you want to calm nerves follow these top tips for introverts below. Preparation is key….
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App Development: Pros and Cons
Pros and Cons of App Development: as mobile phones are now a necessity to daily life and overtaking laptops as the most popular device…
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5 Ways to Re-purpose Video Content
Creating professional and engaging video content is not only time consuming, it can often also be costly and labour intensive. After crafting your story…
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Addressing the Gender Pay Gap
Women in public relations have contributed greatly to the industry and make up a significant portion of the PR workforce. Despite the presence of…
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Why PR Metrics Matter
Measuring public relations is a highly debated topic amongst public relations professionals. Debates on which measurement frameworks are the most appropriate are driven by…
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Social Media from Strategy to Channel
Despite social media forming a part of day-to-day life, some businesses have still been very slow to establish a social presence due to a…
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PR World: Meet the Digital Naturals
Once upon a time, Marc Prensky announced the arrival of Digital Natives. He was describing a new generation of students, young people who had…
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Inspiring Mavens | Dr Shini Somara
Mechanical engineer and television presenter, Dr Shini Somara discusses women in science, technology,engineering and maths (STEM) and how she transformed her passion for science…
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