Marketing strategies in international affairs
The images used to be broadcast so often that, after a while, they were hard to distinguish from each other: close-up shots of malnourished…
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The State of Crisis Comms Today
The disturbing images of a male passenger being dragged out of his seat and down the aisle of an over-booked flight in Chicago are,…
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PR and marketing: converging – or converged?
PR and marketing: name a more iconic duo? We’ll wait… These two disciplines, once quite distinct and differentiated, are now virtually synonymous in many…
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How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
‘Fake News’ is not a new concept – but with the revolution of social media – ‘real’ stories and ‘fake’ stories are hard to…
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How managing your online brand reputation can positively impact brand equity.
I once read that you should treat your first page of Google results as your Curzon PR business card. But…What if someone Googles your…
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How to Give a TEDx talk
So you’ve decided to take the plunge and give a TEDx talk. Doing so will require as much as six months of preparation to…
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The Diversity Mindset In An Age Of Increasingly Global Integration
For thought-leaders at Microsoft, the equation for success is simple; Diversity + Inclusion = Success. According to their senior leadership team, “diversity is not…
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Compelling leadership storytelling
The first is the personal brand of the leader themselves. Building up a cohesive and compelling narrative helps senior executives and other leaders to…
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The art of PR in visual arts
The visual arts are powerful, reaching both elites in cultured cliques, and the man on the street. Whether sipping Champagne in a sophisticated gallery…
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Communicating across cultures
From ancient times we have sought to communicate. Making connections is a basic, primordial human desire. Yet our ability to do so is often…
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How To Get Into The PR Industry
Passion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
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Perspectives on soft power and cultural diplomacy
Theodore Roosevelt’s approach to foreign policy was a precursor to ‘soft power’. In 1900, he wrote “speak softly and carry a big stick.” That’s…
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Effective corporate communication strategies
All businesses communicate – from start-ups to multinationals. They communicate on multiple levels, from straightforward employee engagement and dissemination of information, to crisis communications…
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Creativity Vs Innovation
“The world leaders in innovation and creativity will also be the world leaders in everything else.” —Harold R. McAlindon Innovation is often confused with…
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AI and PR – the future of comms?
When we say artificial intelligence, most of us still envision cyborgs taking over the world as we know it – like a cinematic zombie…
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Advice for international consultants
Not everyone is suited to work internationally, both from a purely family perspective and the toll it takes on your private life, as well…
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PR Metrics: Inputs, outputs and outcomes
PR has a bad rep. Is it an art, a science, a skill – or an intuition? Can we measure ROI? The history of…
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Five skills needed by today’s PR professional
The business world is in a state of constant flux. To stay relevant, and to succeed, we must gain, cultivate and sharpen key skills….
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Cross-cultural communication – engaging beyond borders
Communication is the successful sharing of information and ideas from one person to another, or to many others. Crucially, effective communication is rarely one-way….
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Public Relations and Ethics – What Have We Learned So Far?
PR professionals can greatly influence what businesses say and do, what certain parts of the press report and ultimately have the ability to shape…
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The Royal Wedding – Crisis Communications and Recovery From A Poor PR Stunt
The world is looking forward to the royal wedding ceremony of Prince Harry and Meghan Markle, taking place on Saturday 19th May. As the…
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Micro Influencers: Setting New Standards For The Future
Micro influencers are categorised as social media influencers or bloggers with a significantly lower amount of followers than some of the biggest names in…
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The PR Insider’s Guide to Stress Management
Public relations is one of the most demanding professions to work in. It is a fast-paced and creative environment and no two days are…
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How To Develop A Successful Communications Strategy
Outlining A Purpose Here are some examples of results that organisations wish to achieve with a good communications strategy: A deeper understanding of the…
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The Do’s and Don’ts of Professional Networking
Professional networking has evolved greatly over the last few years, as the pressure mounts for an ever-increasing need for influential contacts, the right insight…
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What Brands should know before entering the world of public relations
The shift from traditional PR to Blogging
Originally, blogging was a mere pass-time for new mums on maternity leave, however increasingly, blogging has become a prominent a media outlet as newspapers,…
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Toxic Internet Culture: Can PR Professionals turn this around?
The new global village created by the internet has been tagged by traditional news channels as toxic internet culture. Though many sociologists and journalists…
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How can PR benefit your event?
There is a variety of ways that PR can enhance your event. Make sure you know what they all are so that you can…
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Crisis Comms 101: Moving on from a PR Crisis
In the digitalised age we live in, news spreads instantaneously a brand can find its self in a situation where it is unexpectedly facing…
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