CEO Secrets: Forecasts for 2018
In this article, I would like to reveal a series of forecasts of strategic interest for corporate CEOS 2018 will be guided by a demand for high-quality experiences that…
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Branding Strategy | Dos and Don’ts
Today our Branding Strategy post we will focus on Do’s and Dont’s when communicating your brand message. The term “brand” originated as a mark…
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The strategic power of nation branding
“What’s a brand? A singular idea or concept that you own inside the mind of the prospect. It’s as simple and difficult as that.”…
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The Influencer Marketing Evolution
Neilson Catalina Solutions study suggests that Influencer marketing has return on investment sixteen times higher than the average digital marketing campaign and 11x better…
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Crisis Comms 101: How to handle a PR crisis
A core part of our specialism as PR professionals lies in crisis comms. When reputation management goes wrong, we are the most valuable players…
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Trump Tales: Hiring Without Experience?
Whether it’s a London based public relations agency or the White House – hiring without experience is a consideration to be made in both…
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Why Hire a PR Agency?
Brand Identity Brands can be complex and therefore brand identity is multi-faceted. No matter how big an organisation may be, and regardless of what…
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What is Public Relations?
The Oxford English Dictionary defines Public Relations as the ‘professional maintenance of a favorable public image by a company or other organization or a…
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Measurements for PR ROI
“The only true measure of success is the amount of joy we are feeling.” – Esther Hicks Value If only measuring the return on…
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How to Write a PR Brief
Many have tried. Some have succeeded. Most have failed. The art of writing a PR brief is in fact – more of a science….
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How To Hire The Right PR Agency
How To Hire The Right PR Agency Hiring is never easy – that is, if you want the best. So, assuming you want to…
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Corporate PR Profiling
Abraham Lincoln once said that “character is like a tree and reputation like its shadow. The shadow is what we think of it; the…
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Public Relations & The Rise Of Fake News
The communication landscape has fragmented. There is no doubt the online world has transformed the ways in which we interact, process and share knowledge….
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PR Professionals: Time Tracking
PR professionals: There’s never been a better time to start tracking your hours “We don’t track time.” This is the stance some organisations still…
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How to build your personal brand online
Making your social media account ‘private’ is hindering your career: How to build your personal brand online. I have news for you – your…
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3 Important Skills in Crisis Communications
Three Skills in Crisis Communications that Trump Needs To Know. Last week sparked another crisis communications scenario for Trump’s reputation as Twitter was ablaze…
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Five PR books you should read
After a glorious British summer many of us are coming back to work feeling relaxed and if we’re honest, a little sad that summer…
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Why Art needs Public Relations
The public are always curious to discover the latest news, with phones, laptops, televisions, apps and much more, people are able to access the…
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How to grow your Pinterest audience
How to grow your Pinterest audience It is a common misconception that Pinterest offers less value than other social channels to brands. Pinterest…
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Keyword Phrases, SEO & Content Marketing
Why Keyword Phrases Aren’t Dead for SEO and Content Marketing So why are people starting to think that SEO keywords aren’t as important anymore?…
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5 Public Speaking Tips For Introverts
Public speaking is a daunting concept for most, If you want to calm nerves follow these top tips for introverts below. Preparation is key….
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App Development: Pros and Cons
Pros and Cons of App Development: as mobile phones are now a necessity to daily life and overtaking laptops as the most popular device…
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5 Ways to Re-purpose Video Content
Creating professional and engaging video content is not only time consuming, it can often also be costly and labour intensive. After crafting your story…
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Addressing the Gender Pay Gap
Women in public relations have contributed greatly to the industry and make up a significant portion of the PR workforce. Despite the presence of…
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Why PR Metrics Matter
Measuring public relations is a highly debated topic amongst public relations professionals. Debates on which measurement frameworks are the most appropriate are driven by…
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Social Media from Strategy to Channel
Despite social media forming a part of day-to-day life, some businesses have still been very slow to establish a social presence due to a…
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PR World: Meet the Digital Naturals
Once upon a time, Marc Prensky announced the arrival of Digital Natives. He was describing a new generation of students, young people who had…
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Inspiring Mavens | Dr Shini Somara
Mechanical engineer and television presenter, Dr Shini Somara discusses women in science, technology,engineering and maths (STEM) and how she transformed her passion for science…
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Managing a PR Crisis: Online Reputation Management
Every business regardless of size and history is susceptible to the crippling effects of a public relations crisis. As the public has become more…
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Applications to Help Boost Your Productivity
In the era of smartphones there are a plethora of mobile applications available that make organising your work and personal life easier. From personal…
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