PR and marketing: converging – or converged?
PR and marketing: name a more iconic duo? We’ll wait… These two disciplines, once quite distinct and differentiated, are now virtually synonymous in many…
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How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands
‘Fake News’ is not a new concept – but with the revolution of social media – ‘real’ stories and ‘fake’ stories are hard to…
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How managing your online brand reputation can positively impact brand equity.
I once read that you should treat your first page of Google results as your Curzon PR business card. But…What if someone Googles your…
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How to Give a TEDx talk
So you’ve decided to take the plunge and give a TEDx talk. Doing so will require as much as six months of preparation to…
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The Diversity Mindset In An Age Of Increasingly Global Integration
For thought-leaders at Microsoft, the equation for success is simple; Diversity + Inclusion = Success. According to their senior leadership team, “diversity is not…
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Compelling leadership storytelling
The first is the personal brand of the leader themselves. Building up a cohesive and compelling narrative helps senior executives and other leaders to…
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The art of PR in visual arts
The visual arts are powerful, reaching both elites in cultured cliques, and the man on the street. Whether sipping Champagne in a sophisticated gallery…
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Communicating across cultures
From ancient times we have sought to communicate. Making connections is a basic, primordial human desire. Yet our ability to do so is often…
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How To Get Into The PR Industry
Passion, killer communication, fearlessness – the gift of the gab, thinking on your feet and emotional intelligence…Are these the key attributes a PR needs?…
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Perspectives on soft power and cultural diplomacy
Theodore Roosevelt’s approach to foreign policy was a precursor to ‘soft power’. In 1900, he wrote “speak softly and carry a big stick.” That’s…
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Effective corporate communication strategies
All businesses communicate – from start-ups to multinationals. They communicate on multiple levels, from straightforward employee engagement and dissemination of information, to crisis communications…
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Creativity Vs Innovation
“The world leaders in innovation and creativity will also be the world leaders in everything else.” —Harold R. McAlindon Innovation is often confused with…
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AI and PR – the future of comms?
When we say artificial intelligence, most of us still envision cyborgs taking over the world as we know it – like a cinematic zombie…
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Advice for international consultants
Not everyone is suited to work internationally, both from a purely family perspective and the toll it takes on your private life, as well…
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PR Metrics: Inputs, outputs and outcomes
PR has a bad rep. Is it an art, a science, a skill – or an intuition? Can we measure ROI? The history of…
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Five skills needed by today’s PR professional
The business world is in a state of constant flux. To stay relevant, and to succeed, we must gain, cultivate and sharpen key skills….
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Cross-cultural communication – engaging beyond borders
Communication is the successful sharing of information and ideas from one person to another, or to many others. Crucially, effective communication is rarely one-way….
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Public Relations and Ethics – What Have We Learned So Far?
PR professionals can greatly influence what businesses say and do, what certain parts of the press report and ultimately have the ability to shape…
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The Royal Wedding – Crisis Communications and Recovery From A Poor PR Stunt
The world is looking forward to the royal wedding ceremony of Prince Harry and Meghan Markle, taking place on Saturday 19th May. As the…
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Micro Influencers: Setting New Standards For The Future
Micro influencers are categorised as social media influencers or bloggers with a significantly lower amount of followers than some of the biggest names in…
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The PR Insider’s Guide to Stress Management
Public relations is one of the most demanding professions to work in. It is a fast-paced and creative environment and no two days are…
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How To Develop A Successful Communications Strategy
Outlining A Purpose Here are some examples of results that organisations wish to achieve with a good communications strategy: A deeper understanding of the…
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The Do’s and Don’ts of Professional Networking
Professional networking has evolved greatly over the last few years, as the pressure mounts for an ever-increasing need for influential contacts, the right insight…
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What Brands should know before entering the world of public relations
The shift from traditional PR to Blogging
Originally, blogging was a mere pass-time for new mums on maternity leave, however increasingly, blogging has become a prominent a media outlet as newspapers,…
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Toxic Internet Culture: Can PR Professionals turn this around?
The new global village created by the internet has been tagged by traditional news channels as toxic internet culture. Though many sociologists and journalists…
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How can PR benefit your event?
There is a variety of ways that PR can enhance your event. Make sure you know what they all are so that you can…
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Crisis Comms 101: Moving on from a PR Crisis
In the digitalised age we live in, news spreads instantaneously a brand can find its self in a situation where it is unexpectedly facing…
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#Hashtag Insights: How to use a hashtag effectively
Hashtags have become a central tool in Digital Marketing and the ‘filing system’ of the chaos we call social media. They help us navigate through…
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What’s the difference between Marketing and PR?
To the communications professional, it is obvious how marketing and PR differ, but it is not as obvious to somebody who’s not. PR manages reputation through…
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