An insider’s guide to engaging with a PR agency
In these uncertain times, agility is a key survival technique and hiring a PR firm allows you to dial up or down your PR…
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The TikTok Algorithm: How to Have Your Videos Shown on the ‘For You’ Feed
TikTok had recently released an official blog post sharing how their algorithm works to show videos in its “For You” feed to users. The…
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11 Lessons Learned in 11 years
Today marks the 11th year of Curzon. We were founded in 2009 – before Uber, Instagram, Alexa, and Zoom. Over the years, we have…
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Why Traditional Media Still Matters in the Digital Age
Digital or new media Everything from social media, SEO, influencer marketing, guest blogging, and guest podcasting comes under digital media. New or digital media…
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YouTube Marketing: 6 Steps to Running a YouTube Channel for Your Business
Why Invest and Plan in YouTube Marketing According to a 2018 report, 54% of people would like to see more video content from marketers….
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Instagram Marketing: 10 Steps to Reach Your Business Goals Via Instagram
Instagram boasts of more than 1 billion active users every month, and more than 500 million active users every day. Given the large number…
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Dr Sara Nasserzadeh on Connections, Relationships & Inclusivity in Remote Work
The COVID-19 pandemic has forced a sudden economic shift from physical to digital. Beyond the immediate fallout of the crisis, it has become clear…
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Facebook Marketing: 5 Best Tips for Cost-Effective Lead Generation on Facebook
Marketing on Facebook is effective because you can target your audience by any interest, feature, or demographic. But ensuring you spend your money wisely…
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How to Measure Your Social Media Success: Go Beyond RoI
Social media comes with a lot of touchpoints and data to analyse. From impressions, reach, clicks, likes, comments to followers, conversion, sales, response time,…
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LinkedIn Marketing: How to Grow Your Brand and Generate Leads (in 4 Steps)
LinkedIn is the best platform for lead generation, according to a HubSpot study which found that the visitor-to-lead conversion rate for LinkedIn is 3…
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Kamala Harris Campaign: Lessons on Leadership Communication
Harris’ first speech in this election was on 20 August 2020 when she formally received her vice-presidential nomination. The speech has made people feel…
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2 Reasons Companies Should Invest in Crisis Communication Pre-Crisis
There are three stages of a crisis: pre-crisis, during a crisis, and post-crisis. The Crisis Life Cycle; Adopted from González-Herrero and Pratt (1996) Source:…
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Building a Website or Application? Go Headless With Strapi
Are you building a new website or app? Then you must be asking what tech stack is the best choice for your new project….
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CEO Profiling: 10 Ways Top CEOs Build Their Personal Brands
CEO Profiling Positively Impacts Bottom Line With the rise of social media and people’s increasing expectations from leaders to be transparent, accessible, and purpose-driven,…
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Media Freedom in Retreat Under COVID-19
One of the biggest victims of COVID-19 is media freedom. In recent years, from the US to the Philippines, media freedom has increasingly come…
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How I Set Myself Up to Win Every Day as a Remote Worker
Five years ago, I used to work in the UK office of Curzon PR when an unexpected family issue made me give my notice…
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COVID-19: How Governments Can Build Trust With The Public By Effective Communication (in 5 Ways)
“Policy and communication choices national leaders make have a measurable impact on the effectiveness of a pandemic response,” writes scientists and public policy experts Christine Crudo Blackburn and Leslie Ruyle…
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How AI is Transforming PR and Marketing
“Siri, what is the square root of 2000?” “Siri, set a timer for 20 minutes.” What would the impact look like up close in…
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Investing in Tech Talent — Focus on Tomorrow, Not Today
Only 5% of PR professionals have the skills or the experience in the technical and digital aspect of PR, excluding social media, according to…
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Elon Musk’s Reputation as a Future-Looking CEO Is the Secret Behind Tesla’s High Share Price
Tesla’s High Stock That Defies Gravity Tesla, the company of the future that brings out driverless cars, and which currently has a market share…
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Barriers to Leadership for Women in The Financial Services
The finance industry is not known to be supportive of women, with female managers, senior managers, and executives in financial services being 20-30% more likely to…
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5 Ways Art and Culture Brands Can Survive the Pandemic
The art and culture industry across the world employs millions of people and also helps nations and central governments bring in revenue through tourism as soft power. But…
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Dove Brand Strategy: How to Develop a Winning Brand Strategy
Brand creation is a way to differentiate your brand from your competitors via tangible aspects like the brand logo, font, and colour schemes and intangible…
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The Rise and Rise of Podcasts
51% of the US population has listened to a podcast, and 32% of the US population listens to a podcast at least every month. The…
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How to Build a Strong SEO Strategy (in 8 Steps)
SEO or search engine optimisation is a process of growing your website’s visibility via organic growth of your positioning for certain keyword phrases on the search engine results…
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Social Media Minefield During Covid-19: 8 Types of Content You Can Post Without Worry
While some companies and influencers came under fire for tone-deaf content on social media, and others pulled back on all promotional content to ensure…
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What Is Capacity Building and Why Is it Essential for Organisational Success?
Sometimes an outside perspective is the clearer perspective. —Shannon A. Thompson, author Capacity building is about bolstering and ultimately transforming your brand’s PR and…
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4 Lessons Covid-19 Taught Us on Adapting Your Strategy During a Crisis
At Curzon, we have decided to share what we can learn from the Covid-19 crisis as it impacts business and communication strategy. We discuss…
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The COVID Impact on the Future of Events
Importance of Event Management to Corporates In-person events are a very important part of Corporate PR. According to the 2020 Demand Generation Benchmark Study…
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8 Ways to Transform Employee Management Via Internal Communications During Covid-19
Importance of Internal Communication During Covid-19 Internal communication, aka, communicating with internal stakeholders like employees to keep them connected and informed is a very…
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