What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
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Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
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In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
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The public sphere is a vibrant and ever-changing realm where thoughts and opinions on various issues continually evolve. Within this dynamic environment, public relations…
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The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
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“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
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In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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These are just a few takeaways from the freshly released CIPR’s PR population report, the most accurate and comprehensive study of the PR profession…
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The corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
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In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
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At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
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What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
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Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
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Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
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Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
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As PR practitioners, the media is one of our realms, and the battle against misinformation and disinformation is the new front line for our…
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As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
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For decades, the World Economic Forum (WEF) in Davos has dominated the headlines each year in January, where PRs flock to build a momentum…
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As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
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From the highlights of impactful client work to noteworthy accomplishments within the dynamic Curzon team, let us take a captivating journey back through the…
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The Ancient Practice of Propaganda Propaganda is a form of strategic communication involving disseminating information —whether factual, half-true, or false— to influence public opinion…
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However, is the Western world slowly losing its position as the major global power due to declining birth rates, falling populations, and the ageing…
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Communications, PR and Marketing What is the difference between Communications, PR and Marketing? Communication is defined as the activity of sending and receiving information….
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Strategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
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Have you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
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In Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
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Whilst journalists are considered an integral part of upholding democracy by holding those in power to account, the PR world can be deemed the…
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In the whirlwind of startups, founders often underestimate the impact of effective stakeholder management, particularly with investors. Understanding investor relations is crucial. The ability…
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