Workplace transparency has emerged as a pivotal factor in shaping organisational culture and employee engagement. This practice nurtures an environment of open communication, trust,…
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The adage “age brings wisdom” holds undeniable truth. However, in today’s workplace, wisdom doesn’t flow solely from the older generation to the younger. The…
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Understanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
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Friday afternoons have long been the tradition of receiving the dreaded phone call from a journalist requesting comment on a negative story. Most executives…
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Public relations is all about connecting with your target audience and communicating your brand’s message in a way that resonates with them. Modern consumers…
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1) Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates & Advita Patel Book Summary: In “Building…
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In the ever-evolving landscape of social media, brands constantly seek platforms that offer effective engagement and foster meaningful conversations with their audience. With the…
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Brands today are constantly searching for innovative strategies to engage their target audience and drive successful campaigns. Among the various techniques that have emerged,…
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However, it is essential to distinguish between genuine efforts to foster diversity and inclusion and the practice of Diversity Washing. True diversity should go…
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I recently had the opportunity to watch “The Century of the Self,” a compelling documentary series produced by the BBC in 2002, directed by…
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As someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to…
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Giving positive or negative feedback is essential to managing talent in any organisation. However, providing negative feedback is a sensitive issue that requires skill,…
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TikTok’s rise to fame has been nothing short of remarkable. In just a few short years, the app has become one of the world’s…
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Generative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
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According to a Glassdoor study, companies with positive employer branding on the site attract twice as many qualified candidates as those with negative employer…
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The widespread use of AI-generated imagery in communications is already here, and it looks like a real industry game-changer. These text-to-image services allow communication…
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Isabel Oakeshott had been handed the messages directly by Mr Hancock following her signing a legal Non-Disclosure Agreement (NDA) before writing his last book…
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One of the primary goals of a Public Relations Agency is to secure media coverage for their clients. However, ensuring media coverage is more…
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Laying off employees is never easy for any company, especially in today’s world, where the current tech layoffs are leaving many people jobless. Google,…
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The release of GPT-3, the third generation of OpenAI’s language model, has profoundly impacted various industries, including public relations. Although it’s still in its…
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Email is one of the most widely used forms of written communication in the workplace because of its speed and efficiency. But only a…
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In today’s hyper-digital world, consumer needs are ever-changing and the trust meter for brand messaging is on the decline. Public relations become more important…
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The PR landscape is constantly evolving as people’s preferences are fluid and technologies evolve. We asked PR pundits to look in their crystal balls…
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The study and practice of international relations is defined by three main theories or schools of thought: realism, liberalism and constructivism. Realism describes a…
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The Blockchain and Cryptocurrency industry is a major driving force in our global economy. The world’s first cryptocurrency, Bitcoin was launched just over a…
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Working in the communications industry, we all know that social media can be destructive as well as productive if it is not used properly,…
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Professionals in PR and communications are under increasing pressure to justify the value their work provides to a company and its brand. Discrepancies and…
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Top tips for the successful management of a remote team – from those who do it! There’s a lot to be said for working…
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Over the years, the idea of an ideal business model has undergone various changes. At its core, a company’s success is still dependent on…
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It’s now been a few weeks since Yuga Thavarasa, our newest team member, joined Curzon PR as a graphic designer. Although the last few…
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