The Importance of Ethics in Public Relations
Whilst journalists are considered an integral part of upholding democracy by holding those in power to account, the PR world can be deemed the…
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Investor Relations: A Startup’s Guide to Engaging with Investors
In the whirlwind of startups, founders often underestimate the impact of effective stakeholder management, particularly with investors. Understanding investor relations is crucial. The ability…
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Unlocking the Power of Brand Archetypes in PR
In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
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How to use LinkedIn to build your personal brand
If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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Nation Branding and the United Nations
Founded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
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Navigating the Winds of Change: Key Trends in Global Corporate Affairs
In global corporate affairs, 2023 has brought forth many trends, reshaping businesses’ strategies, priorities, and perceptions worldwide. As corporate affairs professionals, it is important…
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Building Trust with Transparency: A PR guide to creating a corporate culture of trust
Workplace transparency has emerged as a pivotal factor in shaping organisational culture and employee engagement. This practice nurtures an environment of open communication, trust,…
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What Can Interns Teach Seasoned Professionals?
The adage “age brings wisdom” holds undeniable truth. However, in today’s workplace, wisdom doesn’t flow solely from the older generation to the younger. The…
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Understanding Human Behaviour: The DISC Approach
Understanding human behaviour is the cornerstone of communication. The DISC model is a framework that sheds light on the intricacies of human interactions—developed by …
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How Corporate Reputation in Crisis can be an Opportunity to Build Long-term Value
Friday afternoons have long been the tradition of receiving the dreaded phone call from a journalist requesting comment on a negative story. Most executives…
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The Power of Emotional Intelligence in Effective Communication
Public relations is all about connecting with your target audience and communicating your brand’s message in a way that resonates with them. Modern consumers…
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5 Must-Read Books on Strategic Internal Communications
1) Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates & Advita Patel Book Summary: In “Building…
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Should My Brand Get on Threads?
In the ever-evolving landscape of social media, brands constantly seek platforms that offer effective engagement and foster meaningful conversations with their audience. With the…
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The Power of Storytelling in Modern Marketing: Tips for Impact
Brands today are constantly searching for innovative strategies to engage their target audience and drive successful campaigns. Among the various techniques that have emerged,…
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The Importance of Diversity and Inclusion in Modern Marketing Practices
However, it is essential to distinguish between genuine efforts to foster diversity and inclusion and the practice of Diversity Washing. True diversity should go…
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The Century of the Self: Insights for PRs today
I recently had the opportunity to watch “The Century of the Self,” a compelling documentary series produced by the BBC in 2002, directed by…
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The Ultimate Guide to Securing PR Internship
As someone who has worked in various PR agencies and seen the impact that interns can make, I know how important it is to…
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How to Give Negative Feedback to Employees
Giving positive or negative feedback is essential to managing talent in any organisation. However, providing negative feedback is a sensitive issue that requires skill,…
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Is it time to switch off Tik Tok?
TikTok’s rise to fame has been nothing short of remarkable. In just a few short years, the app has become one of the world’s…
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How Generative AI is transforming the PR industry
Generative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
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How to deal with negative reviews on Glassdoor
According to a Glassdoor study, companies with positive employer branding on the site attract twice as many qualified candidates as those with negative employer…
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How AI-Generated imagery is Changing Communications
The widespread use of AI-generated imagery in communications is already here, and it looks like a real industry game-changer. These text-to-image services allow communication…
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Rock, paper, scissors – has privacy now become a trade-off we have to accept?
Isabel Oakeshott had been handed the messages directly by Mr Hancock following her signing a legal Non-Disclosure Agreement (NDA) before writing his last book…
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Can PR Firms Guarantee Media Coverage for Clients?
One of the primary goals of a Public Relations Agency is to secure media coverage for their clients. However, ensuring media coverage is more…
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Corporate Communications: How to fire people the right way
Laying off employees is never easy for any company, especially in today’s world, where the current tech layoffs are leaving many people jobless. Google,…
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GPT-3 and the future of public relations
The release of GPT-3, the third generation of OpenAI’s language model, has profoundly impacted various industries, including public relations. Although it’s still in its…
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A basic guide to writing professional emails
Email is one of the most widely used forms of written communication in the workplace because of its speed and efficiency. But only a…
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5 Tips for Becoming a Better PR in 2023
In today’s hyper-digital world, consumer needs are ever-changing and the trust meter for brand messaging is on the decline. Public relations become more important…
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2023 Predictions for the PR Industry
The PR landscape is constantly evolving as people’s preferences are fluid and technologies evolve. We asked PR pundits to look in their crystal balls…
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There is more of an overlap between PR and international relations than you may think
The study and practice of international relations is defined by three main theories or schools of thought: realism, liberalism and constructivism. Realism describes a…
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