The Rise of Podcasts
The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
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Should we engage with clients’ Wikipedia pages?
“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
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Should organisations voice their stance or stay silent?
In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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We Need to Confront the PR Industry’s DEI Problem
These are just a few takeaways from the freshly released CIPR’s PR population report, the most accurate and comprehensive study of the PR profession…
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Building Resilience Through a Corporate Affairs Lens
The corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
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Forecasting Futures: Insights from the Global Risks Report 2024
In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
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Rebuilding Trust in an Age of Innovation
At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
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Public Affairs: Building a Coalition of Support By Harnessing the Holy Trinity of Data, Voices and Images
What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
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Does the PR Industry Have a Kleptocracy Problem?
Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
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PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
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The Commercialisation of Valentine’s Day
Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
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How to fight AI-powered Misinformation and Disinformation
As PR practitioners, the media is one of our realms, and the battle against misinformation and disinformation is the new front line for our…
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Public Relations and ESG in 2024
As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
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Is Davos Still Relevant?
For decades, the World Economic Forum (WEF) in Davos has dominated the headlines each year in January, where PRs flock to build a momentum…
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Five of the Biggest PR Trends in 2024
As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
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Curzon Chronicles: Looking Back At 2023
From the highlights of impactful client work to noteworthy accomplishments within the dynamic Curzon team, let us take a captivating journey back through the…
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Strategic Communications in Wartime
The Ancient Practice of Propaganda Propaganda is a form of strategic communication involving disseminating information —whether factual, half-true, or false— to influence public opinion…
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What to Watch Out For in Africa’s Growing PR Potential
However, is the Western world slowly losing its position as the major global power due to declining birth rates, falling populations, and the ageing…
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Difference between Communications, PR and Marketing
Communications, PR and Marketing What is the difference between Communications, PR and Marketing? Communication is defined as the activity of sending and receiving information….
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Strategic Forecasting – PR’s Tool-Kit Essential
Strategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
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How to Strategically Manage Your Online Reputation
Have you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
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The Impact of Video Storytelling in PR
In Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
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The Importance of Ethics in Public Relations
Whilst journalists are considered an integral part of upholding democracy by holding those in power to account, the PR world can be deemed the…
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Investor Relations: A Startup’s Guide to Engaging with Investors
In the whirlwind of startups, founders often underestimate the impact of effective stakeholder management, particularly with investors. Understanding investor relations is crucial. The ability…
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Unlocking the Power of Brand Archetypes in PR
In the world of PR and communications, there is a powerful tool that builds brands that resonate deeply with the human psyche – Brand…
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How to use LinkedIn to build your personal brand
If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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Nation Branding and the United Nations
Founded in 1945, The United Nations is not just an international organisation but a symbol of hope, unity, and cooperation on the global stage….
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Navigating the Winds of Change: Key Trends in Global Corporate Affairs
In global corporate affairs, 2023 has brought forth many trends, reshaping businesses’ strategies, priorities, and perceptions worldwide. As corporate affairs professionals, it is important…
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Building Trust with Transparency: A PR guide to creating a corporate culture of trust
Workplace transparency has emerged as a pivotal factor in shaping organisational culture and employee engagement. This practice nurtures an environment of open communication, trust,…
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