The Five Key Ingredients for Effective Leadership
It certainly isn’t easy being a leader – how do you both inspire and manage? How do you get your team to believe in…
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Becoming An Influencer And The Art Of Persuasion
The next movie you tweet about is the talk of the town. The simplest blog update of yours on high heels gets a ‘crazy…
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Success Secrets | How To Create A Successful Business
Our beautiful eStylista and founder of Curzon PR, one of UK’s top PR firms, Farzana Baduel knows that successful businesses don’t just happen by…
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Ever Wanted To Network Like A Real Pro?
You know how it is when you enter a cocktail party, beautifully dressed in a gorgeous dress with sky high Louboutins and a smile…
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Wardrobe Minefield: How to Dress For Success
Individuality is great – but when dressing for work, it can’t come at the cost of ‘appropriate’. The trick is to find subtle tweaks…
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Country branding: Brand Ukraine
Ukraine is one of Europe’s greatest undiscovered gems, rich in culture, history and natural resources. Yet, how have events in recent years impacted perceptions…
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5 Ways to work Frieze like a PR Pro
The 11th edition of the Frieze Art Fair is in town, the international contemporary art fair that takes place every October in London. Here…
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Social Media | Are You an Instagram Junkie?
Since its launch in 2010, Instagram has taken the app world by storm and made every man and his dog an expert photographer.
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Social Media & PR: Top Tips for Facebook PR
Facebook can be an ideal option for your digital relations campaign; however it’s important to ensure that your content is consistent and aligned with…
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Social Media PR | Twitter: Are You Faking It?
Are your followers the real deal or are you buying your way to the top? Here’s a great infographic analysing the ‘Fake Follower’ Industry…
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Soft Power | The New Diplomatic Way
A closer look at the subject of ‘soft power’, it’s role in British foreign relations and the British Council’s latest report, ‘Influence and Attraction:…
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Buzzwords: What’s the Buzz?
Have you noticed that with most business interactions, meetings and networking events you participate in, the conversations are peppered with words such as ‘low-hanging…
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Creativity in Business: Does it Matter?
A recent partnership between TIME, the Motion Picture Association of America and Microsoft, polled Americans about the role of creativity in the business workplace, in…
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PR & Markerting | What’s in a Name? Marketing Gurus
The concept of marketing – although not officially coined ‘marketing’ until the late 1800’s – has been around for centuries. In fact the evolution…
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Kings College Seminar: How Unique Can You Be?
At a recent ‘How Unique Can You Be?’ seminar run by the Enterprise Connect series at Kings College London, Curzon’s MD, Farzana Baduel spoke…
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The Six Principles of Influence and How to Use Them in PR
So you’ve won a fantastic client and now you need to promote your PR campaign. But how do you do this? How do you…
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The Many Faces of Cultural Diplomacy
Like a lot of buzzwords flying around today, the concept of Cultural Diplomacy can seem at once straightforward and yet elusive. What exactly is…
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Content Marketing: Are Your Customers Interested in What You Have to Say?
My job as Senior Advisor to Forrester’s Marketing Leadership Council, a global peer group for senior marketers in B2B and B2C firms, gives…
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The Six Principles of Influence and How to Use Them in PR
So you’ve won a fantastic client and now you need to promote your PR campaign. But how do you do this? How do you…
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What’s in a Name?: Online Reputation Management
Ever Googled yourself – or are you too scared? Chances are, like many of us you may be intrigued to know what the internet…
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Branding | Place Branding & The Soft Power of Food
Yellowtail Taquito by Sushi Samba at Taste London. Aysegul Kesimogou guest blogs for Curzon PR with a short treatise on the power of food…
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Top Tips for Effective Brainstorming
Whenever we at Curzon have a big project coming up that requires ‘out of the box’ thinking and fresh ideas, we like to get…
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Communication | The Five Key Ingredients for Effective Leadership
The Five Key Ingredients for Effective Leadership It certainly isn’t easy being a leader – how do you both inspire and manage? How do…
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Ever Wondered How to Host the Perfect Corporate Event
Originally featured in Business Review Europe in May 2012. Hosting a large corporate event can seem like the easy way to garner an audience…
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Focus on Sponsorship: Cultivate Coolness, Create Culture
Sponsorship is an avenue of marketing that can have many benefits, as long as the events or products sponsored are correctly targeted and relevant…
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