How to Use Social Media to Build Your Personal Brand
The concept of personal branding has been around for years, and is becoming more and more relevant. Modern audiences are deeply inclined to trust…
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So You Want to be Popular? Get the Camera, Say Cheese!
In a study last year conducted by Forrester Research, it was found that Instagram users were 58 times more likely to like, comment, or share…
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Immersing Yourself in The Arts
The greatest form of human expression is contained in the arts. Stories, poems, plays, they all work together to communicate our cultural landscape. By…
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Advertising & PR | What Is The Difference ?
One of the most common travails of any Public Relations firm or PR practitioner is that many people tend to be unsure what exactly…
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The Ultimate Guide to the Perfect Press Release
Press releases are a crucial part of public relations. It’s an opportunity to release newsworthy information about a client to hundreds of journalist in…
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Difficult Client? Here’s Exactly How to Handle Them
Set Expectations You are the expert, so it’s important as a PR professional that you set and manage the client’s expectations. Be clear in…
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The Road to Success is…Always Under Construction
The Road to Success The desire for success is a universal trait that is innate in humans. When approached properly, it is a wonderful…
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Art PR | 5 Ways to work Frieze like a PR Pro
The 11th edition of the Frieze Art Fair is in town, the international contemporary art fair that takes place every October in London. Here…
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Twitter: Are You Faking It?
Are your followers the real deal or are you buying your way to the top? Here’s a great infographic analysing the ‘Fake Follower’ Industry…
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Meetings. Meetings. Meetings. Meetings. Meetings.
Meetings, meetings, meetings. Meetings account for a substantial amount of the work day, and yet many people view them as a waste of time….
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Does Your Startup Have a Strategy? Let’s Talk Bill Gates
“If I had only one dollar left,” Bill Gates has famously said, “I’d spend it on PR.” But what happens when you don’t even…
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PR & Social Media Top Tips for using Facebook
Facebook can be an ideal option for your digital relations campaign; however it’s important to ensure that your content is consistent and aligned with…
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What’s in a Name? Online Reputation Management
Ever Googled yourself – or are you too scared? Chances are, like many of us you may be intrigued to know what the internet…
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Top Tips For Effective Brainstorming
Anytime we have a big project coming up that requires ‘out of the box’ thinking and fresh ideas, we like to get out of…
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Food PR | The Politics behind the US Food and Beverage Industry
The worlds of the food and beverage industry and public relations collided in recent months, with several high profile cases in the United States,…
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Social Media | Are You an Instagram Junkie?
Since its launch in 2010, Instagram has taken the app world by storm and made every man and his dog an expert photographer. Recently…
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What the Culture Debate Means for the UK’s Arts and Culture Sector
The evening of 8 April was an interesting one for all followers of the arts in the UK. Representatives from five of the UK’s…
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SEO Basics | What Exactly Is SEO and Why is it Important?
A frequent question we receive from clients in both our London and New York practices is how they can best go about increasing their…
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Reputation Management | The Best Practices of Managing Negative Press
In this article we explore how negative press has affected mainstream brands such as SeaWorld and Uber and ask whether PR stunts and reputation…
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The Best Practices of Managing Negative Press
In this article we explore how negative press has affected mainstream brands such as SeaWorld and Uber and ask whether PR stunts and reputation…
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No Such Thing as Typical in the Typical Day of a PR Pro
One constant of my morning, wherever I am and whatever tasks I have scheduled to perform is that I am always woken by an…
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Why the arts are good for your soul
We’ve heard it countless times: the arts are a good way to keep a balance between work and life. However, how many people actually…
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The Art of Conducting Public Relations on Both Sides of the Pond
Those of you who are familiar with the The PR Insider may be aware that in the past few months, we have opened up a…
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What is the Difference Between Social Media Marketing and Social Media Relations and Which One Is More Effective?
The impact that social media has had on modern society is undeniable. Over the past few years, social media has rapidly transformed the way…
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Difference Between Media Marketing and SM Marketing?
The impact that social media has had on modern society is undeniable. Over the past few years, social media has rapidly transformed the way…
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New York v London: Where is the Public Relations and Communications Capital of the World?
In our last blog post, we looked at which of these two great cities lead the pack as the world’s premier media hub and…
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Creativity In Business: Does It Matter?
A recent partnership between TIME, the Motion Picture Association of America and Microsoft, polled Americans about the role of creativity in the business workplace, in…
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Food PR | The importance of Food and Drink PR
Public relations is one of the most effective and economical ways of marketing any business, and as we have discussed in previous blog…
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What is The Importance of Food Public Relations?
Public relations is one of the most effective and economical ways of marketing any business, and as we have discussed in previous blog posts,…
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Immersing Yourself in The Arts
The greatest form of human expression is contained in the arts. Stories, poems, plays, they all work together to communicate our cultural landscape. By…
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