When DEI morphs into a ‘political football’, be more like Apple.
However, DEI has morphed into a political football, subject to the whims of cultural and political polarisation. Corporate America, once a flag-bearer for these…
Read MoreHowever, DEI has morphed into a political football, subject to the whims of cultural and political polarisation. Corporate America, once a flag-bearer for these…
Read MoreWith Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
Read MoreWith Donald Trump now inaugurated for his second term The global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
Read MoreDavos remains a critical space to engage meaningfully with this shifting landscape. The convergence of geopolitical, technological, and economic debates ensures that the platform…
Read MoreSo imagine everyone’s surprise when, in the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic shooting, both liberals and Trump supporters found themselves nodding—albeit for…
Read MoreIn a recent episode of the PRCA Fuse Podcast, Yasir Khan, world-class certified speaking coach and founder of Speak Like a CEO, shared transformative…
Read MoreUnderstanding the Realities of Journalistic Overload The media landscape today is saturated. Journalists receive hundreds of emails daily, but only a small fraction are…
Read MoreBut what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
Read MoreThe Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…
Read More1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
Read MoreHistorically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…
Read MoreThe Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….
Read MoreThese moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
Read MoreOn 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
Read MoreThe scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…
Read MoreWhat Is a Communications Strategy? At its core, a communications strategy (often referred to as a “comms strategy”) is a structured plan outlining how…
Read MoreEnter the Oregon Highway Division with a plan that sounded better in theory than in practice. The idea? Blow up the whale with dynamite…
Read MoreIn this blog, we will explore Ofcom’s adults’ media literacy research, drawing on the findings of their Adults’ Media Use and Attitudes Report 2024….
Read More1. Information Inflation Once we entered the Digital Age in the mid-20th century, there was a substantial and sustained increase in the volume of…
Read MoreIn fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
Read MoreWhat is thought leadership? Generally, a thought leader is a person who is recognised as an authority in a specific field or industry. There…
Read MoreHowever, navigating this terrain comes with its own set of ever-evolving complexities. So, what are the current challenges and opportunities that face corporate activism?…
Read MoreIn this blog, we will delve into the research findings and explore the risks and ethical implications that they may pose in today’s digital…
Read MoreCopyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected…
Read MoreInternal communications play a pivotal role in aligning employees with the organisation’s goals and objectives. It is a communication system that ensures every individual…
Read More1) Industry expertise Similarly to marketing, the PR work done for an organisation that operates business-to-business (B2B) would have different aspects from PR activities…
Read MoreCurrently, B2B marketers in 2024 are in a challenging period, with 95% of business clients not actively seeking services or goods. David Callaghan of…
Read MoreThe Streisand effect highlights a crucial aspect of online reputation management (ORM) in today’s digital age: information suppression rarely works. In fact, it can…
Read MoreCrispin Manners, a PR agency veteran and author, has developed a blueprint for agencies that aspire to grow. In this blog, we’ll delve into…
Read MoreThe Characteristics of a Professional Professionalism is knowing how to do it, when to do it, and doing it. – Frank Tyger The Oxford…
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