With Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
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With Donald Trump now inaugurated for his second term The global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
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The overarching theme of Collaboration for the Intelligent Age takes on even greater significance in a world grappling with chaos and transition. With geopolitical shocks and…
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So imagine everyone’s surprise when, in the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic shooting, both liberals and Trump supporters found themselves nodding—albeit for…
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In a recent episode of the PRCA Fuse Podcast, Yasir Khan, world-class certified speaking coach and founder of Speak Like a CEO, shared transformative…
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Understanding the Realities of Journalistic Overload The media landscape today is saturated. Journalists receive hundreds of emails daily, but only a small fraction are…
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But what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
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The Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…
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1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
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Historically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…
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The Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….
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These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
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On 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
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The scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…
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What Is a Communications Strategy? At its core, a communications strategy (often referred to as a “comms strategy”) is a structured plan outlining how…
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Enter the Oregon Highway Division with a plan that sounded better in theory than in practice. The idea? Blow up the whale with dynamite…
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In this blog, we will explore Ofcom’s adults’ media literacy research, drawing on the findings of their Adults’ Media Use and Attitudes Report 2024….
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1. Information Inflation Once we entered the Digital Age in the mid-20th century, there was a substantial and sustained increase in the volume of…
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In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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What is thought leadership? Generally, a thought leader is a person who is recognised as an authority in a specific field or industry. There…
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However, navigating this terrain comes with its own set of ever-evolving complexities. So, what are the current challenges and opportunities that face corporate activism?…
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In this blog, we will delve into the research findings and explore the risks and ethical implications that they may pose in today’s digital…
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Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected…
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Internal communications play a pivotal role in aligning employees with the organisation’s goals and objectives. It is a communication system that ensures every individual…
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1) Industry expertise Similarly to marketing, the PR work done for an organisation that operates business-to-business (B2B) would have different aspects from PR activities…
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Currently, B2B marketers in 2024 are in a challenging period, with 95% of business clients not actively seeking services or goods. David Callaghan of…
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The Streisand effect highlights a crucial aspect of online reputation management (ORM) in today’s digital age: information suppression rarely works. In fact, it can…
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Crispin Manners, a PR agency veteran and author, has developed a blueprint for agencies that aspire to grow. In this blog, we’ll delve into…
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The Characteristics of a Professional Professionalism is knowing how to do it, when to do it, and doing it. – Frank Tyger The Oxford…
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“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya…
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