
Facing the Mental Health Crisis in PR Head-On
That’s not a statistic pulled from thin air. It’s the stark reality captured in the latest State of Us report on mental health in…
Read MoreThat’s not a statistic pulled from thin air. It’s the stark reality captured in the latest State of Us report on mental health in…
Read MoreRather than replacing human expertise, ChatGPT serves as a collaborative assistant, speeding up research, enhancing content creation, and even aiding with data analysis, all…
Read MoreHowever, using ChatGPT effectively is not about handing over your job to an LLM (Large Language Model) – the key is how you prompt…
Read MoreMore than 5.2 billion people (over 60% of the world’s population) now use social media, enabling ideas and culture to transcend borders instantly. This…
Read MoreFor some, it’s a clash of styles. For others, it’s a strategic advantage waiting to be unlocked. The latest USC Global Communication Report lays…
Read MoreAccording to NewsWhip’s March 2025 TikTok analysis, hard news is doing more than just holding its own. It’s climbing the ranks, rivalling entertainment and…
Read MoreThe research, based on interviews with 44 senior communications leaders across sectors, offers a nuanced view of how Chief Communications Officers (CCOs) and media…
Read MoreProduced by the International Communications Consultancy Organisation (ICCO)—the global voice of public relations representing over 3,000 agencies in 70 countries—this report captures an industry…
Read MoreWe’ve all seen the headlines: “No-Meeting Wednesdays!, “Zoom-Free Fridays! “Return to Office—but Only If You Want To!” They sound great. Until they don’t. In…
Read MoreWith its two-tier structure—the Political Influence Tier and the Enhanced Tier—FIRS aims to safeguard UK democracy without hindering legitimate foreign collaboration. However, uncertainty remains…
Read MoreHow do we ensure that our messages cut through the noise in an era of declining traditional media revenues, shifting search algorithms, and the…
Read MoreHigh-profile figures, including politicians and business leaders, have increasingly turned to podcasts to engage directly with audiences. For example, Donald Trump’s appearance on The…
Read MoreIt’s now been three months since the Great X-odus truly gained traction. X (née Twitter) saw thousands of users leave the network in the wake of Elon…
Read MoreThe “Revenge of Geopolitics”, as outlined in Oliver Wyman Forum’s State of Our World 2025, underscores how state interventions, economic realignments, and multi-aligned powers…
Read MoreThe Nature of Modern Uncertainty The global business landscape is more volatile than ever before. Events such as geopolitical instability, the rapid acceleration of…
Read MoreHowever, DEI has morphed into a political football, subject to the whims of cultural and political polarisation. Corporate America, once a flag-bearer for these…
Read MoreWith Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
Read MoreWith Donald Trump now inaugurated for his second term The global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
Read MoreDavos remains a critical space to engage meaningfully with this shifting landscape. The convergence of geopolitical, technological, and economic debates ensures that the platform…
Read MoreSo imagine everyone’s surprise when, in the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic shooting, both liberals and Trump supporters found themselves nodding—albeit for…
Read MoreIn a recent episode of the PRCA Fuse Podcast, Yasir Khan, world-class certified speaking coach and founder of Speak Like a CEO, shared transformative…
Read MoreUnderstanding the Realities of Journalistic Overload The media landscape today is saturated. Journalists receive hundreds of emails daily, but only a small fraction are…
Read MoreBut what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
Read MoreThe Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…
Read More1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
Read MoreHistorically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…
Read MoreThe Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….
Read MoreThese moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
Read MoreOn 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
Read MoreThe scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…
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