The Digital Revolution: How Social Media is Shaping Information Consumption in the GCC
But what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…
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Is the Global Town Square Dead? The Exodus from X to Bluesky
The Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…
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2024 Reuters Report: Implications for PR & Communications
1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…
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How Does the New Model of Digital Advertising Impact the News and Politics We Consume
Historically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…
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Understanding the African Media Landscape
The Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….
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10 New Trends in Communication Strategies for 2025
These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…
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Does the legacy media still shape politics in the digital age?
On 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
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Avoiding the Pitfalls: Common Mistakes in Communication Strategy and How to Fix Them
The scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…
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What Is a Communications Strategy?
What Is a Communications Strategy? At its core, a communications strategy (often referred to as a “comms strategy”) is a structured plan outlining how…
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The Benefits of Investing in a Communications Strategy
Enter the Oregon Highway Division with a plan that sounded better in theory than in practice. The idea? Blow up the whale with dynamite…
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What does the declining trust in the media mean for PRs?
In this blog, we will explore Ofcom’s adults’ media literacy research, drawing on the findings of their Adults’ Media Use and Attitudes Report 2024….
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5 Main Trends in the Future of Corporate Communications
1. Information Inflation Once we entered the Digital Age in the mid-20th century, there was a substantial and sustained increase in the volume of…
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ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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Who is considered a thought leader?
What is thought leadership? Generally, a thought leader is a person who is recognised as an authority in a specific field or industry. There…
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Is the State of Corporate Activism Filled With Uncertainty?
However, navigating this terrain comes with its own set of ever-evolving complexities. So, what are the current challenges and opportunities that face corporate activism?…
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Is AI More Persuasive than Humans?
In this blog, we will delve into the research findings and explore the risks and ethical implications that they may pose in today’s digital…
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Copyright is Complex in the Age of AI
Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected…
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How to Unlock the Strategic Value of Internal Communications
Internal communications play a pivotal role in aligning employees with the organisation’s goals and objectives. It is a communication system that ensures every individual…
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Five Steps to Choosing the Right PR Agency
1) Industry expertise Similarly to marketing, the PR work done for an organisation that operates business-to-business (B2B) would have different aspects from PR activities…
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The Impact of Thought Leadership: Edelman and LinkedIn B2B 2024 Report
Currently, B2B marketers in 2024 are in a challenging period, with 95% of business clients not actively seeking services or goods. David Callaghan of…
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The Streisand Effect and Online Reputation Management
The Streisand effect highlights a crucial aspect of online reputation management (ORM) in today’s digital age: information suppression rarely works. In fact, it can…
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Blueprint for Agency Growth
Crispin Manners, a PR agency veteran and author, has developed a blueprint for agencies that aspire to grow. In this blog, we’ll delve into…
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Elevating Professionalism in Public Relations
The Characteristics of a Professional Professionalism is knowing how to do it, when to do it, and doing it. – Frank Tyger The Oxford…
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The Golden Rule: Building Relational Capital
“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya…
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A journey of lifelong learning: Cultivating Curiosity
‘Just like exercise keeps our muscles fine-tuned and ready for action, curiosity does the same for our mind’ – Garrett Moon For Steve Jobs…
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The Pursuit of Excellence and Innovation
What Is Excellence? Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots.”– Frank A. Clark. Excellence is…
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The Power of Diversity in the Workplace: A Catalyst for Innovation and Success
What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
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Engaging With Purpose In The Workplace
Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
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ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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UK Soft Power: the UK ranks second in soft power, but could it lose its position soon?
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
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