How to Protect Critical Thinking in the Age of AI
But pause for a moment. In 2025, when algorithms complete our sentences, draft our emails, and even suggest our arguments, how often are we…
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How to Pitch to Podcasts: A Playbook for PRs
In 2024, podcasts cemented their position as a serious channel for audience engagement. According to industry data, 44 per cent of Americans and 31…
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The Full Stack of Brand Messaging: Purpose, Mission, Vision, Values, and Taglines in 2025
But in 2025, when public trust in institutions is under pressure, attention spans are shorter, and employee engagement is a daily struggle, are these…
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How to Disagree Without Burning Bridges: A Professional’s Guide
Some avoid disagreements entirely, treating harmony as the ultimate goal. Others lean into conflict, speaking plainly but burning bridges in the process. Neither extreme…
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How AI Could Be Reshaping the PR Brain
But a recent study from MIT Media Lab, titled Your Brain on ChatGPT, offers a sharp pause for thought. In it, researchers observed participants…
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Barcelona Principles 4.0: What PR Professionals Need to Know Now
For most experienced communications professionals, there is nothing radical here. The principles refine and reorder what many teams should already be doing. But something…
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Building Bridges and Navigating Polarisation – Futureproofing PR
Designing Culture for the Remote Era
Remote work was an afterthought. In the UK, only 4.7% of employees worked mainly from home, according to the Office for National Statistics—roughly 1.7…
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What Cannes Lions Really Teaches PR Professionals
Yet, the pace of the week doesn’t give you much time to dwell, as the energy of the festival shifts your attention outward. I…
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The New Rules of Foreign Influence: What Every PR Professional Should Know
For many PR agencies, the language of lobbying registers and regulatory compliance is familiar. But the implications of FIRS run deeper than a bureaucratic…
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From SEO to GEO: Why PR Still Drives Web Visibility
In fact, some argue that SEO is simply mutating into new forms, such as LEO (Large Language Model Engine Optimisation), in response to AI-driven…
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Facing the Mental Health Crisis in PR Head-On
That’s not a statistic pulled from thin air. It’s the stark reality captured in the latest State of Us report on mental health in…
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How to Use ChatGPT for Social Media Management
Rather than replacing human expertise, ChatGPT serves as a collaborative assistant, speeding up research, enhancing content creation, and even aiding with data analysis, all…
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How to Use ChatGPT for Media Relations
However, using ChatGPT effectively is not about handing over your job to an LLM (Large Language Model) – the key is how you prompt…
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The Rise of Digital Soft Power
More than 5.2 billion people (over 60% of the world’s population) now use social media, enabling ideas and culture to transcend borders instantly. This…
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Why Gen Z Thinks Differently About the Future of Public Relations
For some, it’s a clash of styles. For others, it’s a strategic advantage waiting to be unlocked. The latest USC Global Communication Report lays…
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Hard News Is Winning on TikTok. PRs Should Pay Attention
According to NewsWhip’s March 2025 TikTok analysis, hard news is doing more than just holding its own. It’s climbing the ranks, rivalling entertainment and…
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Disinformation, AI and the Fragmented Future of PR
The research, based on interviews with 44 senior communications leaders across sectors, offers a nuanced view of how Chief Communications Officers (CCOs) and media…
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Influence in Flux: What the ICCO World PR Report 2024–2025 Reveals About the Future of PR
Produced by the International Communications Consultancy Organisation (ICCO)—the global voice of public relations representing over 3,000 agencies in 70 countries—this report captures an industry…
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Why Workplace Initiatives Fail
We’ve all seen the headlines: “No-Meeting Wednesdays!, “Zoom-Free Fridays! “Return to Office—but Only If You Want To!” They sound great. Until they don’t. In…
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Decoding the Foreign Influence Registration Scheme (FIRS): Implications for Strategic Communications and Society
With its two-tier structure—the Political Influence Tier and the Enhanced Tier—FIRS aims to safeguard UK democracy without hindering legitimate foreign collaboration. However, uncertainty remains…
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The Future of Strategic Communications in an Age of Disruptive Journalism
How do we ensure that our messages cut through the noise in an era of declining traditional media revenues, shifting search algorithms, and the…
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The Top PR Podcasts Around the World
High-profile figures, including politicians and business leaders, have increasingly turned to podcasts to engage directly with audiences. For example, Donald Trump’s appearance on The…
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Decentralised social media: an explainer for PRs
It’s now been three months since the Great X-odus truly gained traction. X (née Twitter) saw thousands of users leave the network in the wake of Elon…
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The Revenge of Geopolitics: Strategic Communications in a Fragmented World
The “Revenge of Geopolitics”, as outlined in Oliver Wyman Forum’s State of Our World 2025, underscores how state interventions, economic realignments, and multi-aligned powers…
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Adapt or Lose: The Power of Agile PR Strategies in Uncertain Times
The Nature of Modern Uncertainty The global business landscape is more volatile than ever before. Events such as geopolitical instability, the rapid acceleration of…
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When DEI morphs into a ‘political football’, be more like Apple.
However, DEI has morphed into a political football, subject to the whims of cultural and political polarisation. Corporate America, once a flag-bearer for these…
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How Trump’s Second Term is Reshaping Strategic Communications in 2025
With Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
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The 2025 Edelman Trust Barometer: Strategic Insights for Communication Professionals
With Donald Trump now inaugurated for his second term The global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…
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Davos 2025: Unity in the Age of Uncertainty
Davos remains a critical space to engage meaningfully with this shifting landscape. The convergence of geopolitical, technological, and economic debates ensures that the platform…
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