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Articles, PR & Professional DevelopmentJune 2, 2025

Facing the Mental Health Crisis in PR Head-On

By David Olajide

That’s not a statistic pulled from thin air. It’s the stark reality captured in the latest State of Us report on mental health in…

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AI: Artificial Intelligence, PR & Professional Development, Social Media MarketingMay 26, 2025

How to Use ChatGPT for Social Media Management

By David Olajide

Rather than replacing human expertise, ChatGPT serves as a collaborative assistant, speeding up research, enhancing content creation, and even aiding with data analysis, all…

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AI: Artificial Intelligence, PR & Professional DevelopmentMay 19, 2025

How to Use ChatGPT for Media Relations

By David Olajide

However, using ChatGPT effectively is not about handing over your job to an LLM (Large Language Model) – the key is how you prompt…

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Soft PowerMay 12, 2025

The Rise of Digital Soft Power

By David Olajide

More than 5.2 billion people (over 60% of the world’s population) now use social media, enabling ideas and culture to transcend borders instantly. This…

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PR & Professional Development, PR Strategy and Strategic Communications, Public Relations TrendsApril 22, 2025

Why Gen Z Thinks Differently About the Future of Public Relations

By David Olajide

For some, it’s a clash of styles. For others, it’s a strategic advantage waiting to be unlocked. The latest USC Global Communication Report lays…

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Public Relations Trends, Social Media MarketingApril 14, 2025

Hard News Is Winning on TikTok. PRs Should Pay Attention

By David Olajide

According to NewsWhip’s March 2025 TikTok analysis, hard news is doing more than just holding its own. It’s climbing the ranks, rivalling entertainment and…

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Public Relations Trends, Social Media MarketingApril 7, 2025

Disinformation, AI and the Fragmented Future of PR

By PR Insider Team

The research, based on interviews with 44 senior communications leaders across sectors, offers a nuanced view of how Chief Communications Officers (CCOs) and media…

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Public Relations TrendsApril 1, 2025

Influence in Flux: What the ICCO World PR Report 2024–2025 Reveals About the Future of PR

By PR Insider Team

Produced by the International Communications Consultancy Organisation (ICCO)—the global voice of public relations representing over 3,000 agencies in 70 countries—this report captures an industry…

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Public Relations TrendsMarch 24, 2025

Why Workplace Initiatives Fail

By Ameya Warty

We’ve all seen the headlines: “No-Meeting Wednesdays!, “Zoom-Free Fridays! “Return to Office—but Only If You Want To!” They sound great. Until they don’t. In…

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Articles, Corporate CommunicationsMarch 11, 2025

Decoding the Foreign Influence Registration Scheme (FIRS): Implications for Strategic Communications and Society

By PR Insider Team

With its two-tier structure—the Political Influence Tier and the Enhanced Tier—FIRS aims to safeguard UK democracy without hindering legitimate foreign collaboration. However, uncertainty remains…

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Articles, PR Strategy and Strategic CommunicationsMarch 3, 2025

The Future of Strategic Communications in an Age of Disruptive Journalism

By PR Insider Team

How do we ensure that our messages cut through the noise in an era of declining traditional media revenues, shifting search algorithms, and the…

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Content Marketing, Social Media MarketingFebruary 24, 2025

The Top PR Podcasts Around the World

By David Olajide

High-profile figures, including politicians and business leaders, have increasingly turned to podcasts to engage directly with audiences. For example, Donald Trump’s appearance on The…

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Articles, Social Media MarketingFebruary 21, 2025

Decentralised social media: an explainer for PRs

By Shashank Kumar

It’s now been three months since the Great X-odus truly gained traction. X (née Twitter) saw thousands of users leave the network in the wake of Elon…

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PR Strategy and Strategic CommunicationsFebruary 10, 2025

The Revenge of Geopolitics: Strategic Communications in a Fragmented World

By PR Insider Team

The “Revenge of Geopolitics”, as outlined in Oliver Wyman Forum’s State of Our World 2025, underscores how state interventions, economic realignments, and multi-aligned powers…

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PR Strategy and Strategic CommunicationsJanuary 28, 2025

Adapt or Lose: The Power of Agile PR Strategies in Uncertain Times

By David Olajide

The Nature of Modern Uncertainty The global business landscape is more volatile than ever before. Events such as geopolitical instability, the rapid acceleration of…

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Corporate CommunicationsJanuary 22, 2025

When DEI morphs into a ‘political football’, be more like Apple.

By PR Insider Team

However, DEI has morphed into a political football, subject to the whims of cultural and political polarisation. Corporate America, once a flag-bearer for these…

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Crisis Communications, PR Strategy and Strategic CommunicationsJanuary 20, 2025

How Trump’s Second Term is Reshaping Strategic Communications in 2025

By PR Insider Team

With Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…

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PR Strategy and Strategic CommunicationsJanuary 20, 2025

The 2025 Edelman Trust Barometer: Strategic Insights for Communication Professionals

By PR Insider Team

With Donald Trump now inaugurated for his second term The global landscape of politics, business, and communication faces unprecedented challenges (again). For public relations…

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Corporate Communications, Thought LeadershipJanuary 13, 2025

Davos 2025: Unity in the Age of Uncertainty

By Farzana Baduel

Davos remains a critical space to engage meaningfully with this shifting landscape. The convergence of geopolitical, technological, and economic debates ensures that the platform…

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Crisis CommunicationsJanuary 8, 2025

Are the Culture Wars on Pause? How a Healthcare Tragedy Momentarily United the Left and Right

By Shashank Kumar

So imagine everyone’s surprise when, in the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic shooting, both liberals and Trump supporters found themselves nodding—albeit for…

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PR Strategy and Strategic CommunicationsDecember 30, 2024

The Art of Transformative Public Speaking

By David Olajide

In a recent episode of the PRCA Fuse Podcast, Yasir Khan, world-class certified speaking coach and founder of Speak Like a CEO, shared transformative…

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Media RelationsDecember 23, 2024

Pitching to Journalists in the Attention Economy

By David Olajide

Understanding the Realities of Journalistic Overload The media landscape today is saturated. Journalists receive hundreds of emails daily, but only a small fraction are…

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ArticlesDecember 2, 2024

The Digital Revolution: How Social Media is Shaping Information Consumption in the GCC

By PR Insider Team

But what does this mean for the way people in the GCC—especially its younger generations—engage with information? We spoke to a young millennial living…

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Corporate Communications, Social Media MarketingNovember 22, 2024

Is the Global Town Square Dead? The Exodus from X to Bluesky

By George Fulton

The Rise and Fall of Twitter’s Global Town Square At its peak, Twitter was the vibrant hub of global discourse. It was a place…

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Articles, Corporate CommunicationsNovember 17, 2024

2024 Reuters Report: Implications for PR & Communications

By David Olajide

1. The Erosion of Trust in Media: A Call for Authenticity One of the most notable trends highlighted in the report is the continued…

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PR Strategy and Strategic CommunicationsNovember 11, 2024

How Does the New Model of Digital Advertising Impact the News and Politics We Consume

By Shashank Kumar

Historically, advertisers needed a platform to reach audiences, and in the 19th century, newspapers quickly became that medium. Benjamin Day’s New York Sun was…

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Media RelationsNovember 4, 2024

Understanding the African Media Landscape

By David Olajide

The Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….

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Articles, PR Strategy and Strategic CommunicationsOctober 21, 2024

10 New Trends in Communication Strategies for 2025

By George Fulton

These moments showed us how quickly things were changing—and 2025 is gearing up to be an even more transformative year for communicators. From storytelling…

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Media Relations, Social Media MarketingOctober 21, 2024

Does the legacy media still shape politics in the digital age?

By Shashank Kumar

On 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…

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PR Strategy and Strategic CommunicationsOctober 14, 2024

Avoiding the Pitfalls: Common Mistakes in Communication Strategy and How to Fix Them

By George Fulton

The scent never caught on (shockingly), and the campaign became more of a social media punchline than a marketing triumph. The core mistake? Burger…

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About The PR Insider

Created and curated by the team at Curzon PR, The PR Insider is your digital space to explore the world of public relations. Rooted in Curzon’s values of curiosity and professionalism in public relations, it offers insights and resources to help you navigate communications challenges, create meaningful impact, and build stronger connections. Whether you're looking to expand your skills or discover new perspectives, The PR Insider is here to inspire and support your journey.

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