The Rise of Digital Soft Power
More than 5.2 billion people (over 60% of the world’s population) now use social media, enabling ideas and culture to transcend borders instantly. This…
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Perspectives on soft power and cultural diplomacy
Theodore Roosevelt’s approach to foreign policy was a precursor to ‘soft power’. In 1900, he wrote “speak softly and carry a big stick.” That’s…
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What is Soft power and Country Branding
Soft power is a concept that confuses many people; it certainly confused me when I first heard about it. I have since learnt more…
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