Hard News Is Winning on TikTok. PRs Should Pay Attention
According to NewsWhip’s March 2025 TikTok analysis, hard news is doing more than just holding its own. It’s climbing the ranks, rivalling entertainment and…
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Disinformation, AI and the Fragmented Future of PR
The research, based on interviews with 44 senior communications leaders across sectors, offers a nuanced view of how Chief Communications Officers (CCOs) and media…
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Influence in Flux: What the ICCO World PR Report 2024–2025 Reveals About the Future of PR
Produced by the International Communications Consultancy Organisation (ICCO)—the global voice of public relations representing over 3,000 agencies in 70 countries—this report captures an industry…
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Why Workplace Initiatives Fail
We’ve all seen the headlines: “No-Meeting Wednesdays!, “Zoom-Free Fridays! “Return to Office—but Only If You Want To!” They sound great. Until they don’t. In…
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The Golden Rule: Building Relational Capital
“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya…
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A journey of lifelong learning: Cultivating Curiosity
‘Just like exercise keeps our muscles fine-tuned and ready for action, curiosity does the same for our mind’ – Garrett Moon For Steve Jobs…
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Should organisations voice their stance or stay silent?
In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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Does the PR Industry Have a Kleptocracy Problem?
Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
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PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
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Public Relations and ESG in 2024
As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
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Five of the Biggest PR Trends in 2024
As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
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Curzon Chronicles: Looking Back At 2023
From the highlights of impactful client work to noteworthy accomplishments within the dynamic Curzon team, let us take a captivating journey back through the…
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What to Watch Out For in Africa’s Growing PR Potential
However, is the Western world slowly losing its position as the major global power due to declining birth rates, falling populations, and the ageing…
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2023 Predictions for the PR Industry
The PR landscape is constantly evolving as people’s preferences are fluid and technologies evolve. We asked PR pundits to look in their crystal balls…
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There is more of an overlap between PR and international relations than you may think
The study and practice of international relations is defined by three main theories or schools of thought: realism, liberalism and constructivism. Realism describes a…
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PR Metrics: How to measure PR
Professionals in PR and communications are under increasing pressure to justify the value their work provides to a company and its brand. Discrepancies and…
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Public relations in the Web3 age
Although the public relations industry has encountered a great deal of change in a relatively short space of time, compared with what’s to come…
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Public Relations strategy for start-ups
Here are seven tips for PR agencies looking to create a strategy that will help their start-up clients skyrocket to success. It’s not about…
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How PR firms can be more sustainable
The recent UN Intergovernmental Panel on Climate Change report stating that global warming is profoundly damaging our world much faster than expected has made…
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Data analytics, bringing true agility to public relations
Imagine driving a car without a dashboard. You would not know if you are running out of fuel, driving at a high speed or…
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Cool things you likely didn’t know you could do with your PR tech stack
Whether you work in-house or at an agency, most of us use some of the same tools across the PR industry, from Gorkana’s media…
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Projects replace retainers in the PR industry – but at what cost
“Public relations involves relationships. The relationships that attract the most attention involve stakeholders and the media. Yet the most challenging and vital relationships are…
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Taking control of your PR career
PR is a growing industry around the world. Business leaders are recognising the impact of reputation on a company’s bottom line, especially in the…
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Top PR blogs you should be reading
With the growth of blogging and its benefit to companies, blogs are competing with media houses to provide high editorial quality content via their…
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How much does PR cost? Breaking Down Public Relations Pricing
How much do pr agencies charge? You can either hire an in-house professional(s), contract a freelancer, or choose between a boutique firm or a…
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The ultimate guide to writing PR briefs
A PR Brief Helps you clarify what you want Before you spend thousands of pounds in hiring external help, you should get clear on…
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Choosing the right PR firm: what you should look for when hiring a PR agency
1. Company’s culture The basics Some things are given when looking for any business collaboration. For example, you want an agency that is professional…
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An insider’s guide to engaging with a PR agency
In these uncertain times, agility is a key survival technique and hiring a PR firm allows you to dial up or down your PR…
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PR and marketing: converging – or converged?
PR and marketing: name a more iconic duo? We’ll wait… These two disciplines, once quite distinct and differentiated, are now virtually synonymous in many…
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