Understanding the African Media Landscape
The Evolution of African Media The African media landscape has a rich history that dates back to when colonial powers primarily controlled the press….
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Does the legacy media still shape politics in the digital age?
On 13 July 2024, the assassination attempt on Donald Trump during a campaign rally in Butler, Pennsylvania, took the internet by storm. Setting aside…
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Can PR Firms Guarantee Media Coverage for Clients?
One of the primary goals of a Public Relations Agency is to secure media coverage for their clients. However, ensuring media coverage is more…
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How to successfully pitch stories to broadcast media (Radio & TV)
Coverage in broadcast media is the Holy Grail for any PR expert. But pitching to producers and reporters can be a mammoth task, given…
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How to republish your media coverage – without breaking the law
Your company has secured media coverage. You may be keen to share on your website and social media, however, the excitement can soon turn…
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Public Relations Is More Than Media Relations
The only thing that can prepare you for a career in Public Relations is actually working in Public Relations. Professionals from all sorts of backgrounds ranging…
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What is the Difference Between Social Media Marketing and Social Media Relations and Which One Is More Effective?
The impact that social media has had on modern society is undeniable. Over the past few years, social media has rapidly transformed the way…
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What Are The Benefits of Media Relations?
Media Relations guarantee a level of coverage that consolidates relationships with journalists. Media Relations is a fundamental service for any company seeking to increase its…
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