Blockchain, Cryptocurrency and Public Relations
The Blockchain and Cryptocurrency industry is a major driving force in our global economy. The world’s first cryptocurrency, Bitcoin was launched just over a…
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Public relations in the Web3 age
Although the public relations industry has encountered a great deal of change in a relatively short space of time, compared with what’s to come…
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Public Relations in the Age of Digital Disruption
Many years ago, no one would have imagined the possibility of paying for an item in a shopping mall with a wristwatch, or a…
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Data: The Lifeblood of PR
As the global data industry expands exponentially, digital customers have become the new oil. The current value of the data economy is expected to…
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Much ado about NFTs and the Metaverse in the marketing world
Technology has evolved at a breakneck pace. We’re witnessing breakthroughs and innovations that were previously unimaginable. The metaverse is a unique, immersive virtual environment…
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The issues of data privacy in marketing
Businesses’ ability to promote their products and services has been transformed by Internet technology. Interacting with consumers is so much easier and there is…
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How technology can simplify your PR
Katelynn Sortino of Prezly talks to communications expert, entrepreneur, podcast host and award-winning writer Christopher Penn. Find the right tools for your needs There’s…
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Investing in Tech Talent — Focus on Tomorrow, Not Today
Only 5% of PR professionals have the skills or the experience in the technical and digital aspect of PR, excluding social media, according to…
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