Who is considered a thought leader?
What is thought leadership? Generally, a thought leader is a person who is recognised as an authority in a specific field or industry. There…
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Is the State of Corporate Activism Filled With Uncertainty?
However, navigating this terrain comes with its own set of ever-evolving complexities. So, what are the current challenges and opportunities that face corporate activism?…
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Is AI More Persuasive than Humans?
In this blog, we will delve into the research findings and explore the risks and ethical implications that they may pose in today’s digital…
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Copyright is Complex in the Age of AI
Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected…
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How to Unlock the Strategic Value of Internal Communications
Internal communications play a pivotal role in aligning employees with the organisation’s goals and objectives. It is a communication system that ensures every individual…
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Five Steps to Choosing the Right PR Agency
1) Industry expertise Similarly to marketing, the PR work done for an organisation that operates business-to-business (B2B) would have different aspects from PR activities…
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The Impact of Thought Leadership: Edelman and LinkedIn B2B 2024 Report
Currently, B2B marketers in 2024 are in a challenging period, with 95% of business clients not actively seeking services or goods. David Callaghan of…
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The Streisand Effect and Online Reputation Management
The Streisand effect highlights a crucial aspect of online reputation management (ORM) in today’s digital age: information suppression rarely works. In fact, it can…
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Blueprint for Agency Growth
Crispin Manners, a PR agency veteran and author, has developed a blueprint for agencies that aspire to grow. In this blog, we’ll delve into…
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Elevating Professionalism in Public Relations
The Characteristics of a Professional Professionalism is knowing how to do it, when to do it, and doing it. – Frank Tyger The Oxford…
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The Golden Rule: Building Relational Capital
“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya…
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A journey of lifelong learning: Cultivating Curiosity
‘Just like exercise keeps our muscles fine-tuned and ready for action, curiosity does the same for our mind’ – Garrett Moon For Steve Jobs…
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The Pursuit of Excellence and Innovation
What Is Excellence? Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots.”– Frank A. Clark. Excellence is…
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The Power of Diversity in the Workplace: A Catalyst for Innovation and Success
What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
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Engaging With Purpose In The Workplace
Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
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ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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UK Soft Power: the UK ranks second in soft power, but could it lose its position soon?
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
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Influencing Perspectives: Exploring the Overton Window’s Impact on Public Relations
The public sphere is a vibrant and ever-changing realm where thoughts and opinions on various issues continually evolve. Within this dynamic environment, public relations…
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The Rise of Podcasts
The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
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Should we engage with clients’ Wikipedia pages?
“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
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Should organisations voice their stance or stay silent?
In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
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We Need to Confront the PR Industry’s DEI Problem
These are just a few takeaways from the freshly released CIPR’s PR population report, the most accurate and comprehensive study of the PR profession…
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Building Resilience Through a Corporate Affairs Lens
The corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
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Forecasting Futures: Insights from the Global Risks Report 2024
In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
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Rebuilding Trust in an Age of Innovation
At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
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Public Affairs: Building a Coalition of Support By Harnessing the Holy Trinity of Data, Voices and Images
What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
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Does the PR Industry Have a Kleptocracy Problem?
Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
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PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
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The Commercialisation of Valentine’s Day
Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
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