A journey of lifelong learning: Cultivating Curiosity
‘Just like exercise keeps our muscles fine-tuned and ready for action, curiosity does the same for our mind’ – Garrett Moon For Steve Jobs…
Read More
The Pursuit of Excellence and Innovation
What Is Excellence? Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots.”– Frank A. Clark. Excellence is…
Read More
The Power of Diversity in the Workplace: A Catalyst for Innovation and Success
What Does Diversity Really Mean? Diversity goes beyond the surface-level differences we readily see. It encompasses the vast spectrum of human experiences, backgrounds, and…
Read More
Engaging With Purpose In The Workplace
Purpose-driven organisations bound by values are stronger than profit-driven organisations bound by rules.” – Alexander Den Heijer What Does Working With Purpose Mean? Working…
Read More
ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
Read More
UK Soft Power: the UK ranks second in soft power, but could it lose its position soon?
This is where the concept of ‘soft power’ comes into play, a term coined by Joseph Nye in the 1980s. It refers to a…
Read More
Influencing Perspectives: Exploring the Overton Window’s Impact on Public Relations
The public sphere is a vibrant and ever-changing realm where thoughts and opinions on various issues continually evolve. Within this dynamic environment, public relations…
Read More
The Rise of Podcasts
The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
Read More
Should we engage with clients’ Wikipedia pages?
“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
Read More
Should organisations voice their stance or stay silent?
In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
Read More
Thriving in the Fast Lane: Cultivating Wellness in Public Relations
Mental health challenges transcend industry boundaries, impacting individuals regardless of their profession. According to the World Health Organization (WHO), one in four people will…
Read More
We Need to Confront the PR Industry’s DEI Problem
These are just a few takeaways from the freshly released CIPR’s PR population report, the most accurate and comprehensive study of the PR profession…
Read More
Building Resilience Through a Corporate Affairs Lens
The corporate affairs function is increasingly broad and continuously evolving. As it concerns itself with all aspects of internal and external communications, it facilitates…
Read More
Forecasting Futures: Insights from the Global Risks Report 2024
In today’s world, we are confronted with a multitude of ongoing crises, including war, climate change, inflation, and the persistent challenges posed by a…
Read More
Rebuilding Trust in an Age of Innovation
At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
Read More
Public Affairs: Building a Coalition of Support By Harnessing the Holy Trinity of Data, Voices and Images
What is public affairs? The communications branch of public affairs refers to activities conducted in an organisation to influence government policies, legislations and programmes,…
Read More
Does the PR Industry Have a Kleptocracy Problem?
Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
Read More
PR’s Battle for Truth in 2024 Global Elections
Here’s a real chicken and egg question: which came first, the algorithm or the polarised public sentiment? Let me elaborate. Did social media algorithms…
Read More
The Commercialisation of Valentine’s Day
Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
Read More
How to fight AI-powered Misinformation and Disinformation
As PR practitioners, the media is one of our realms, and the battle against misinformation and disinformation is the new front line for our…
Read More
Public Relations and ESG in 2024
As we step into 2024, the spotlight on Environmental, Social, and Governance (ESG) issues has intensified, becoming a central focus in business communications and…
Read More
Is Davos Still Relevant?
For decades, the World Economic Forum (WEF) in Davos has dominated the headlines each year in January, where PRs flock to build a momentum…
Read More
Five of the Biggest PR Trends in 2024
As technologies evolve and behaviours and attitudes change, so do the PR landscape and its trends. To thrive in such a dynamic environment, PR…
Read More
Curzon Chronicles: Looking Back At 2023
From the highlights of impactful client work to noteworthy accomplishments within the dynamic Curzon team, let us take a captivating journey back through the…
Read More
Strategic Communications in Wartime
The Ancient Practice of Propaganda Propaganda is a form of strategic communication involving disseminating information —whether factual, half-true, or false— to influence public opinion…
Read More
What to Watch Out For in Africa’s Growing PR Potential
However, is the Western world slowly losing its position as the major global power due to declining birth rates, falling populations, and the ageing…
Read More
Difference between Communications, PR and Marketing
Communications, PR and Marketing What is the difference between Communications, PR and Marketing? Communication is defined as the activity of sending and receiving information….
Read More
Strategic Forecasting – PR’s Tool-Kit Essential
Strategic forecasting – sounds like fancy corporate speak. In fact, it’s a practice steeped in history that is helping today’s corporations steer increasingly choppy…
Read More
How to Strategically Manage Your Online Reputation
Have you ever wondered what the internet says about you or your business? Have you “Googled” yourself or your brand recently? Did you find…
Read More
The Impact of Video Storytelling in PR
In Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
Read More
Follow us