July 29, 2025 – Apollo Tyres Ltd proudly announces the extension of its partnership with Diósgyőri VTK (DVTK), one of Hungary’s most iconic and passionately supported sports clubs, for an additional year. The renewed collaboration marks a significant step in Apollo Tyres’ ongoing commitment to deepening its presence in the Hungarian market.
As part of the extended association, Apollo Tyres will continue to benefit from high-visibility branding across DVTK’s extensive sports portfolio, including football, basketball, and other popular disciplines. The company’s brand will be prominently displayed during official match times, on team kits, and across digital and on-ground assets — ensuring consistent and impactful exposure to DVTK’s massive and loyal fan base.
Comments on the Renewed Association
Luiz Fernandez, Unit Head, Hungary Plant, Apollo Tyres Ltd, said:
“This partnership reflects our strategic vision to connect with communities through shared passion points like sports. DVTK’s legacy and devoted following offer a powerful platform to enhance our brand awareness among consumers, business partners and stakeholders in Hungary.”
Gergely Sántha, President of DVTK, said:
“Our partnership with Apollo Tyres reflects something that we are at least as proud of as our sports success — a strong cooperation that is based on our community. We do believe that our greatest asset is our people, whether they are athletes on the pitch or the court, our fans or our colleagues — or in this case, a reliable and supporting partner. Taking this partnership to its 6th consecutive season is quite unique — and a very proud moment for all of us involved.”
Grassroots Expansion
Building on the strong foundation of the relationship, Apollo Tyres is also expanding its support into grassroots initiatives. The extended collaboration will include dedicated sponsorship for:
- Women’s football
- Youth football across the region
This further reinforces the company’s commitment to empowering the next generation of athletes and supporting gender equity in sports.
About DVTK
Founded in 1910, Diósgyőri VTK (DVTK) is one of Hungary’s oldest and most prestigious multi-sports clubs, known for its vibrant fan culture and strong regional presence. DVTK competes in several top-tier Hungarian leagues and is a symbol of sporting excellence in Northern Hungary.
For Further Details Contact
Rohit Sharan
rohit.sharan@apollotyres.com
About Apollo Tyres Ltd
Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and one each in The Netherlands and Hungary. The company markets its products under its two global brands:
- Apollo
- Vredestein
Its products are available in over 100 countries through a vast network of branded, exclusive, and multi-product outlets.
www.apollotyres.com
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