Our Approach
At Curzon PR, we pride ourselves on drilling-down to what our clients wish to achieve. Once we understand client requirements we then develop a strategic framework to ensure success and the best possible return on investment.
Our Strategy Services Include:
- Defining Core Objectives
- Research-Led Analysis
- Stakeholder Mapping
- Messaging Development And Framework
Our in-house strategy team delivers a full strategy workshop to understand where you currently are and more importantly, where you need to be, and how to get you there.
We undertake extensive research to understand your competitor landscape and your target market. This level of intelligence and insight helps us to create a stronger and more effective campaign with better returns.
We understand that the best campaigns are those that appeal to the audience. This paired with a strong research and evidence-base allows us to ultimately deliver a strategy that is durable and can deliver.
How Does Strategy Benefit Your Brand
There are several concrete benefits to having a strategy for your brand:
Clarity, focus and direction:
This is the roadmap for your brand. Where it is now, where you want it to be and how you intend to get it there. Clearly defining your goals means focusing on your direction. This will help you achieve your strategic objectives.
Drive:
Having a strategy for your brand means all internal stakeholders have the same goals and are motivated to achieve them.
Developing a strategy forces you to evaluate where your brand is now. This will lead you to examine a number of different factors:
A better understanding:
Developing a strategy forces you to evaluate where your brand is now. This will lead you to examine a number of different factors:
- Financial performance
- Customer satisfaction
- Staff turnover
- Sales and marketing trends
- Conversion rates, etc.
Creating the foundation for the longer term future:
Having a strategy will force you to be clear about your goals and the long-term vision of what you want your brand to achieve.
Identifying the actions and milestones you need:
You will need to identify milestones and actions required to achieve these goals.
Promote decision making to force alignment:
Brainstorming and strategy workshops will provide you with options for different courses of action. Subsequent analysis will force you to look at your competition and question your brand, which will help to make it stronger as a result of the strategy you choose.
New opportunities:
Analysis of your brand will almost certainly lead to the generation of new ideas and opportunities.
Better results:
Following planning, evaluation, analysis, execution and monitoring of the strategy, your brand will perform better, giving you renewed focus and energy for achieving your goals.
Buyer's Guide
This document is designed to provide prospective clients with a short guide to the acquisition of our Strategy Service – what it is, how it can benefit your brand, how Curzon PR can support you, what the process involves, as well as timelines and deliverables.
Further Readings and Videos
Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard
A Strategy for Success: with Prof. Nirmalya Kumar
